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  1. 1. Bebo<br />Social Networking Bust<br />
  2. 2. Founders<br />Bebo was founded in 2005 by Michael and Xochi Birch at their home in San Francisco, CA.<br />
  3. 3. The Buzz About Bebo<br />It was rumored that the acronym Bebostood for “Blog Early, Blog Often,” which was then denied by Mr. Birch.<br />
  4. 4. Bebo Platform<br />The Bebo platform was designed to compete with Facebookand offer users the same type social networking experience.<br />
  5. 5. Unexpected Turn<br />When the Birch’s launched Bebo, they found that the social networking platform typically appealed to middle school children in the UK.<br />
  6. 6. Reasons to $ell<br />The Birch’s intended to sell Bebo due to the platforms instability, which would then prove to become a sinkhole for the future buyer.<br />
  7. 7. Payday<br />In 2008 Michael and Xochi Birch sold Bebo to AOL for the small price of $850 million dollars.<br />
  8. 8. Popularity<br />At this time, Bebo was the third largest social networking site behind Facebook and MySpace with over 23 million users.<br />
  9. 9.
  10. 10. Upon selling Bebo to AOL, it was reported that the Birch’s took home a generous profit of $595 million dollars.<br />This purchase by AOL would go on to be known as one of the worst decisions made in the dotcom era. <br />
  11. 11. Failed Funding<br />This sale occurred during the midst of the financial crisis, which would prevent AOL from properly funding Bebo’s operations leading to its downturn.<br />There simply were not enough advertising sales and funding to keep the social networking site up to speed with Facebook.<br />
  12. 12. Overshadowed<br />Although Bebo and Facebook provide very similar features , Facebookhad already established itself as the dominant site and Bebo began to get little exposure.<br />
  13. 13. Similarities<br />Facebook<br />What’s on your mind?<br />Comments<br />Top Stories<br />Share Videos<br />Share Music<br />Share Pictures<br />Bebo<br />Say it!<br />Comments<br />Top Stories<br />Share Videos<br />Share Music<br />Share Pictures<br />
  14. 14. Similarities<br />Facebook<br />Personal Profile<br />News Feed<br />Messaging Inbox<br />Chat<br />Games<br />Link account to Bebo<br />Bebo<br />Personal Profile<br />News Feed<br />Messaging Inbox<br />Chat<br />Games<br />Link account to Facebook<br />
  15. 15. As you can see, Bebo and Facebook are essentially the same social networking sites which just happened to be marketed differently.<br />
  16. 16. Due to a better marketing strategy, Facebook members now span worldwide with over 200 million users.<br />Bebo, on the other hand, still had some more selling to do due to a continuous lack of users.<br />
  17. 17. Massive Losses<br />In June of 2010, AOL announced they would have to sell or shut down Bebo.<br />The social networking site was then purchased by Criterion Capital Partners, a hedge fund firm.<br />
  18. 18. Remember how AOL reportedly paid $580 million for Bebo?<br />
  19. 19. They sold it to Criterion Capital Partners for around $10 million.<br />That’s a minimal loss of $570 million for AOL!<br />
  20. 20. The massive financial losses incurred by AOL due to Bebo’s failure would cost then CEO Randy Falco his job.<br />
  21. 21. Reviving an Image<br />Under the new leadership of Criterion, Bebo has received a much needed home page and profile page make-over.<br />Bebo is also expected to release an updated cell phone app later in 2011 to re-tap the mobile market.<br />
  22. 22. Future<br />The future of Bebo is still uncertain, but with new leadership in place and a new marketing strategy there is a chance the social networking site can find new life.<br />
  23. 23. Works Cited<br />1.)<br />2.)<br />3.)<br />4.)<br />5.)<br />6.) <br />7.)<br />8.)<br />9.)<br />10.)<br />