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Bebo,[object Object],Social Networking Bust,[object Object]
Founders,[object Object],Bebo was founded in 2005 by Michael and Xochi Birch at their home in San Francisco, CA.,[object Object]
The Buzz About Bebo,[object Object],It was rumored that the acronym Bebostood for “Blog Early, Blog Often,” which was then denied by Mr. Birch.,[object Object]
Bebo Platform,[object Object],The Bebo platform was designed to compete with Facebookand offer users the same type social networking experience.,[object Object]
Unexpected Turn,[object Object],When the Birch’s launched Bebo, they found that the social networking platform typically appealed to middle school children in the UK.,[object Object]
Reasons to $ell,[object Object],The Birch’s intended to sell Bebo due to the platforms instability, which would then prove to become a sinkhole for the future buyer.,[object Object]
Payday,[object Object],In 2008 Michael and Xochi Birch sold Bebo to AOL for the small price of $850 million dollars.,[object Object]
Popularity,[object Object],At this time, Bebo was the third largest social networking site behind Facebook and MySpace with over 23 million users.,[object Object]
Bebo
Upon selling Bebo to AOL, it was reported that the Birch’s took home a generous profit of $595 million dollars.,[object Object],This purchase by AOL would go on to be known as one of the worst decisions made in the dotcom era. ,[object Object]
Failed Funding,[object Object],This sale occurred during the midst of the financial crisis, which would prevent AOL from properly funding Bebo’s operations leading to its downturn.,[object Object],There simply were not enough advertising sales and funding to keep the social networking site up to speed with Facebook.,[object Object]
Overshadowed,[object Object],Although Bebo and Facebook provide very similar features , Facebookhad already established itself as the dominant site and Bebo began to get little exposure.,[object Object]
Similarities,[object Object],Facebook,[object Object],What’s  on your mind?,[object Object],Comments,[object Object],Top Stories,[object Object],Share Videos,[object Object],Share Music,[object Object],Share Pictures,[object Object],Bebo,[object Object],Say it!,[object Object],Comments,[object Object],Top Stories,[object Object],Share Videos,[object Object],Share Music,[object Object],Share Pictures,[object Object]
Similarities,[object Object],Facebook,[object Object],Personal Profile,[object Object],News Feed,[object Object],Messaging Inbox,[object Object],Chat,[object Object],Games,[object Object],Link account to Bebo,[object Object],Bebo,[object Object],Personal Profile,[object Object],News Feed,[object Object],Messaging Inbox,[object Object],Chat,[object Object],Games,[object Object],Link account to Facebook,[object Object]
As you can see, Bebo and Facebook are essentially the same social networking sites which just happened to be marketed differently.,[object Object]
Due to a better marketing strategy, Facebook members now span worldwide with over 200 million users.,[object Object],Bebo, on the other hand, still had some more selling to do due to a continuous lack of users.,[object Object]
Massive Losses,[object Object],In June of 2010, AOL announced they would  have to sell or shut down Bebo.,[object Object],The social networking site was then purchased by Criterion Capital Partners, a hedge fund firm.,[object Object]
Remember how AOL reportedly paid $580 million for Bebo?,[object Object]
They sold it to Criterion Capital Partners for around $10 million.,[object Object],That’s a minimal loss of $570 million for AOL!,[object Object]
The massive financial losses incurred by AOL due to Bebo’s failure would cost then CEO Randy Falco his job.,[object Object]
Reviving an Image,[object Object],Under the new leadership of Criterion, Bebo has received a much needed home page and profile page make-over.,[object Object],Bebo is also expected to release an updated cell phone app later in 2011 to re-tap the mobile market.,[object Object]
Future,[object Object],The future of Bebo is still uncertain, but with new leadership in place and a new marketing strategy there is a chance the social networking site can find new life.,[object Object]
Works Cited,[object Object],1.) http://en.wikipedia.org/wiki/Bebo,[object Object],2.) http://social-networking-websites-review.toptenreviews.com/1683-bebo-lg4-screenshot.html,[object Object],3.) http://fusible.com/2010/12/mult-millionaire-rick-schwartz-projects-40-of-his-hand-registered-2010-domains-will-rake-in-4-million-in-next-10-yrs/millions-of-dollars/,[object Object],4.) http://www.wizardofdraws.com/pages/laptopboy.html,[object Object],5.) http://www.visualphotos.com/image/1x8690646/frustrated_woman_shaking_computer_monitor,[object Object],6.) http://www.indianeye.org/2008/01/17/yin-yang-and-the-philosophy-of-the-sexes/  ,[object Object],7.) http://history.howstuffworks.com/american-history/civil-rights-movement6.htm,[object Object],8.) http://ia.wikipedia.org/wiki/File:Question_mark_3d.png,[object Object],9.) http://www.clipartpal.com/clipart/occupations/clerk_177148.html,[object Object],10.) http://mikesblazing60s.blinkweb.com/,[object Object]

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