The document discusses broadband internet options for a new event management company setting up offices in Swords, Ireland. It defines broadband and important terms like download speed and connection ratio. It lists broadband providers available in Swords and their connection mediums. Based on the company's budget of €60 and need for high-speed reliable internet, Vodafone is recommended for its 12MB connection and unlimited data allowance, providing the best value compared to alternatives like Eircom, Digiweb, and WiMax.

1. Researching Broadband
Internet Services available to
SMEs in Swords 2011
DERMOT MACNEILL
N00072398
DL 242

2. What is Broadband?
•Broadband refers to high-speed data transmission in which a single
cable can carry a large amount of data at once. The most common
types of Internet broadband connections are cable modems (which use
the same connection as cable TV) and DSL modems (which use your
existing phone line). Because of its multiple channel capacity,
broadband has started to replace baseband, the single-channel
technology originally used in most computer networks. So now when
you see companies like AT&T and SBC pushing those fancy
"broadband" ads in your face, you'll at least know what they are talking
about.
•http://www.techterms.com/definition/broadband

3. New Event Management Company
 The purpose of this research is to find appropriate
broadband provider for a new marketing who are
setting up in offices in Swords
 Being a new start-up company the provider must be
low cost
 A high speed connection is also vital to the company.
 There are 3 staff members who all access the internet
via a Laptop.

4. Important Terms
 Some important terms need to be taken into consideration
when choosing a internet package
 Connection Ratio - how many other people will be sharing
your connection.
 Download speed - The speed at which information is
transferred to your computer. This is represented Mbps which
stands for Megabites per Second
 Upload Speed – The speed at which information is sent from
you computer.

5. Types of Broadband
 ASDL - Asymmetric Digital Subscriber Line
transmitting digital information at a high bandwidth on
existing phone lines to homes and businesses. Unlike regular
dialup phone service, ADSL provides continously-available
 Satellite - Wireless high-speed Internet service provided by
satellites.
 Mobile Broadband/ dongle – wireless internet through a
portable modem sometimes called a dongle.
 Fibre Optic - This is a cable made up of super-thin filaments of
glass or other transparent materials that can carry beams of
light.

6. Broadband Providers available in Swords
 Vodafone
 Eircom
 Digiweb
 WiMax ( imagine)
 Strencom
 Ripple Communcations

7. Mobile Broadband Providers
 O2
 Vodafone
 Meteor
3
 eMobile
 Imagine (usb stick)

8. Broadband providers not available in Swords
 Irish Broadband
 UPC fibre power broadband
 Magnet Entertainment

9. Mediums/Ratios
Company Medium Connection Ratio
Vodafone ASDL 48:1
Eircom ASDL 48:1
Digiweb ASDL 18:1
WiMax Wireless 24:1
Sterncom ASDL 24:1

10. Ripple Satellite 8:1
O2 Mobile
BroadBand
Meteor Mobile
Broadband
eMobile Mobile
Broadband

11. Most Suitable Plans
 The Event management company have a budget of
€60 a month for phone/internet.
 Mobile broadband providers would not be suitable
for the type of work they are doing, downloading and
uploading large files would not be cost effective on
these type of broadband providers
 I’ve have had a look at the four best phone/internet
plans that’s would be suitable for this company

12. Most Suitable Plans
Provider Name Monthly Cost Data
allowance
12MB Vodafone
Vodafone Office from Vodafone
€54.99 Unlimited
broadband.
eircom Next
eircom Generation
€29.99 + 10GB
Broadband Regular 24.99 line
(8mb)
rental
Metro Business
DigiWeb Broadband (8mb)
€49.99 70GB
Breeze 4mb
WiMax €45.27 Unlimited

13. And the winner is…
 As you can see from the table presented that
Vodafone offers the best value for a small business in
Swords.
 Although the connection ratio is 48:1 the value still
beats the other providers
 For a little extra than DigiWeb and Imagine the
customer can get a much faster connection (12mb)
and unlimited data allowance.
 I would strongly recommend that the company go for
this plan

14. Bibliography
 www.getbroadband.ie
 www.vodafone.ie
 www.o2.ie
 www.eircom.ie
 www.digiweb.ie
 www.irishbroadband.ie
 www.imagine.ie
 www.meteor.ie
 www.techterms.com