StartSmart! Tallinn, Estonia, Keynote 2012-10-01

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My speech at the start of the StartSmart! program in Estonia discussing what execution means in a lean startup context.

My speech at the start of the StartSmart! program in Estonia discussing what execution means in a lean startup context.

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  • How do we learn? Build measure learn!\n
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  • How do we learn? Build measure learn!\n
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  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • How do we learn?\nGo backwards!\n
  • We have many tools. The tools are not important.\n
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Transcript

  • 1. Tristan Kromer LUXr.co @TriKro
  • 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
  • 3. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
  • 4. Execute4Success
  • 5. What is execution?
  • 6. What is execution?
  • 7. Execution = Learning
  • 8. Steve Blank
  • 9. Steve Blank
  • 10. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
  • 11. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
  • 12. Don’t go to market,! maximize learning"Learn"Learn Execute" Scale P/MF"
  • 13. Don’t go to market,! maximize learning"Learn"Learn Execute" Scale P/MF"
  • 14. What is execution?
  • 15. Execution = Learning
  • 16. Eric Ries
  • 17. Cash on Hand = Runway Burn Rate
  • 18. Time ≠ Learning
  • 19. = Learning
  • 20. Two Year Runway One Year Iterations
  • 21. One Month Runway Two Year Runway > One Day One Year Iterations Iterations
  • 22. Cash on Hand = Runway Burn Rate
  • 23. # of iterations = Runway
  • 24. What is execution?
  • 25. Execution = Learning
  • 26. LUXr.co Janice Fraser LUXr.co
  • 27. product
  • 28. product UI
  • 29. product UI
  • 30. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
  • 31. AlexanderOsterwalder
  • 32. AlexanderOsterwalder
  • 33. Ash Maurya
  • 34. What is execution?
  • 35. Execution = Learning
  • 36. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
  • 37. Tristan Kromer LUXr.co @TriKro