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Tristan Kromer    LUXr.co   @TriKro
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
DisclaimerI am not an expert in your business.Only you can be the expert  in your business.My job is: • to ask the unasked...
Execute4Success
What is execution?
What is execution?
Execution = Learning
Steve Blank
Steve Blank
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!   maximize learning"Learn"Learn             Execute"                  Scale         P/MF"
Don’t go to market,!   maximize learning"Learn"Learn             Execute"                  Scale         P/MF"
What is execution?
Execution = Learning
Eric Ries
Cash on Hand               =   Runway Burn Rate
Time ≠ Learning
= Learning
Two Year Runway   One Year  Iterations
One Month Runway       Two Year Runway                   >   One Day                One Year  Iterations             Itera...
Cash on Hand               =   Runway Burn Rate
# of iterations   =   Runway
What is execution?
Execution = Learning
LUXr.co          Janice Fraser              LUXr.co
product
product   UI
product   UI
BEHAVIORS                                  Gets SMS from kids “Pick me up!”                                  Has a houseke...
AlexanderOsterwalder
AlexanderOsterwalder
Ash Maurya
What is execution?
Execution = Learning
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
Tristan Kromer    LUXr.co   @TriKro
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
StartSmart! Tallinn, Estonia, Keynote 2012-10-01
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StartSmart! Tallinn, Estonia, Keynote 2012-10-01

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My speech at the start of the StartSmart! program in Estonia discussing what execution means in a lean startup context.

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  • How do we learn? Build measure learn!\n
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  • How do we learn? Build measure learn!\n
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  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • How do we learn?\nGo backwards!\n
  • We have many tools. The tools are not important.\n
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  • Transcript of "StartSmart! Tallinn, Estonia, Keynote 2012-10-01"

    1. 1. Tristan Kromer LUXr.co @TriKro
    2. 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    3. 3. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    4. 4. Execute4Success
    5. 5. What is execution?
    6. 6. What is execution?
    7. 7. Execution = Learning
    8. 8. Steve Blank
    9. 9. Steve Blank
    10. 10. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    11. 11. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    12. 12. Don’t go to market,! maximize learning"Learn"Learn Execute" Scale P/MF"
    13. 13. Don’t go to market,! maximize learning"Learn"Learn Execute" Scale P/MF"
    14. 14. What is execution?
    15. 15. Execution = Learning
    16. 16. Eric Ries
    17. 17. Cash on Hand = Runway Burn Rate
    18. 18. Time ≠ Learning
    19. 19. = Learning
    20. 20. Two Year Runway One Year Iterations
    21. 21. One Month Runway Two Year Runway > One Day One Year Iterations Iterations
    22. 22. Cash on Hand = Runway Burn Rate
    23. 23. # of iterations = Runway
    24. 24. What is execution?
    25. 25. Execution = Learning
    26. 26. LUXr.co Janice Fraser LUXr.co
    27. 27. product
    28. 28. product UI
    29. 29. product UI
    30. 30. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    31. 31. AlexanderOsterwalder
    32. 32. AlexanderOsterwalder
    33. 33. Ash Maurya
    34. 34. What is execution?
    35. 35. Execution = Learning
    36. 36. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    37. 37. Tristan Kromer LUXr.co @TriKro
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