StartSmart! Tallinn, Estonia, Keynote 2012-10-01
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StartSmart! Tallinn, Estonia, Keynote 2012-10-01

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My speech at the start of the StartSmart! program in Estonia discussing what execution means in a lean startup context.

My speech at the start of the StartSmart! program in Estonia discussing what execution means in a lean startup context.

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  • How do we learn? Build measure learn!\n
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  • How do we learn? Build measure learn!\n
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  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • How do we learn?\nGo backwards!\n
  • We have many tools. The tools are not important.\n
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StartSmart! Tallinn, Estonia, Keynote 2012-10-01 StartSmart! Tallinn, Estonia, Keynote 2012-10-01 Presentation Transcript

  • Tristan Kromer LUXr.co @TriKro
  • About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
  • DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
  • Execute4Success
  • What is execution?
  • What is execution?
  • Execution = Learning
  • Steve Blank
  • Steve Blank
  • Don’t go to market,! maximize learning"Learn" Execute" P/MF"
  • Don’t go to market,! maximize learning"Learn" Execute" P/MF"
  • Don’t go to market,! maximize learning"Learn"Learn Execute" Scale P/MF"
  • Don’t go to market,! maximize learning"Learn"Learn Execute" Scale P/MF"
  • What is execution?
  • Execution = Learning
  • Eric Ries
  • Cash on Hand = Runway Burn Rate
  • Time ≠ Learning
  • = Learning
  • Two Year Runway One Year Iterations
  • One Month Runway Two Year Runway > One Day One Year Iterations Iterations
  • Cash on Hand = Runway Burn Rate
  • # of iterations = Runway
  • What is execution?
  • Execution = Learning
  • LUXr.co Janice Fraser LUXr.co
  • product
  • product UI
  • product UI
  • BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
  • AlexanderOsterwalder
  • AlexanderOsterwalder
  • Ash Maurya
  • What is execution?
  • Execution = Learning
  • About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
  • Tristan Kromer LUXr.co @TriKro