0
Tristan Kromer    LUXr.co   @TriKro
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
Talk to the Humans!Customer Discovery Workshop          @leancircle         #leanstartup
DisclaimerI am not an expert in your business.Only you can be the expert  in your business.My job is: • to ask the unasked...
What is execution?
Execution = Learning
Don’t go to market,!           maximize learning"       Learn"              Execute"                 P/MF"Steve Blank     ...
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Janice Fraser    LUXr.co
Learn"           Execute"         P/MF"
#1
#2
#3
DEMOGRAPHICS
DEMOGRAPHICS   Married, 2 kids    Working momHousehold income is $15k / year    34 years oldLives in Walnut Creek,   works...
BEHAVIORS  DEMOGRAPHICS   Married, 2 kids    Working momHousehold income is $15k / year    34 years oldLives in Walnut Cre...
BEHAVIORS                                  Gets SMS from kids “Pick me up!”                                  Has a houseke...
BEHAVIORS                                  Gets SMS from kids “Pick me up!”                                  Has a houseke...
BEHAVIORS                                  Gets SMS from kids “Pick me up!”                                  Has a houseke...
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
Tristan Kromer    LUXr.co   @TriKro
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02
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StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02

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The first half of the StartSmart! one day workshop where we review the aspects of my keynote from the previous day as well as do some basic customer discovery interview exercises.

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  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
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  • Transcript of "StartSmart! Tallinn, Estonia, Customer Discovery Workshop 2012-10-02"

    1. 1. Tristan Kromer LUXr.co @TriKro
    2. 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    3. 3. Talk to the Humans!Customer Discovery Workshop @leancircle #leanstartup
    4. 4. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    5. 5. What is execution?
    6. 6. Execution = Learning
    7. 7. Don’t go to market,! maximize learning" Learn" Execute" P/MF"Steve Blank Eric Ries
    8. 8. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    9. 9. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    10. 10. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    11. 11. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    12. 12. Janice Fraser LUXr.co
    13. 13. Learn" Execute" P/MF"
    14. 14. #1
    15. 15. #2
    16. 16. #3
    17. 17. DEMOGRAPHICS
    18. 18. DEMOGRAPHICS Married, 2 kids Working momHousehold income is $15k / year 34 years oldLives in Walnut Creek, works in San Jose
    19. 19. BEHAVIORS DEMOGRAPHICS Married, 2 kids Working momHousehold income is $15k / year 34 years oldLives in Walnut Creek, works in San Jose
    20. 20. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS Married, 2 kids Working momHousehold income is $15k / year 34 years oldLives in Walnut Creek, works in San Jose
    21. 21. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Working momHousehold income is $15k / year 34 years oldLives in Walnut Creek, works in San Jose
    22. 22. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    23. 23. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    24. 24. Tristan Kromer LUXr.co @TriKro
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