NestUp, Brussels, Belgium 2012-09-027

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A short presentation I gave at NestUp Belgium covering the bare basics of lean startup and user experience.

A short presentation I gave at NestUp Belgium covering the bare basics of lean startup and user experience.

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  • I want to explain emphasize three points today:\n1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n2) Our job is learn about the human being, in a certain context, with a problem.\n3) The way we learn is by talking to human beings.\n
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  • This terrifies me. I don’t want learn startup to wind up as this.\nAssisted Blind Pivot – Changing business models based on the advice of investors, mentors, “lean startup experts“, or other individuals who also haven’t gotten out of the building and talked to the humans.\n
  • Your job as a startup is to find out what’s in the box.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • This is not learning.\n2) Our job is learn about the human being, in a certain context, with a problem.\n\n
  • This is not learning.\n
  • This is learning.\n
  • 2) Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
  • We can learn from Customer Development\n
  • How do we learn? Build measure learn!\n
  • How do we learn?\nGo backwards!\n
  • We have many tools. The tools are not important.\n
  • We have many tools. The tools are not important.\n
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  • Thank you!\n
  • \n

Transcript

  • 1. Tristan Kromer LUXr.co @TriKro
  • 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
  • 3. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
  • 4. You got it! Trust me... I’m a lean startup expert!.woosh!
  • 5. product
  • 6. product UI
  • 7. product UI
  • 8. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
  • 9. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
  • 10. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
  • 11. Tristan Kromer LUXr.co @TriKro
  • 12. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012