Minimum Viable Experiment         @leancircle        #leanstartup
Tristan Kromer    LUXr.co   @TriKro
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
DisclaimerI am not an expert in your business.Only you can be the expert  in your business.My job is: • to ask the unasked...
Steve Blank   Eric Ries
Learn"           Execute"         P/MF"
What is aMinimum Viable Product?
“...that version of a new productwhich allows a team to collect themaximum amount of validatedlearning about customers wit...
Smoke Test
Video Test  Click Me
Wizard of Oz Test
Wizard of Oz Test
Concierge Test
Behavior Test
Pocket God
My Favorite
Pocket God, 2009
Pocket God Sales
Buy my book!
Janice Fraser    LUXr.co
product
product   UI
product   UI
• Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms
• Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms• As vague as possible
BEHAVIORS                                  Gets SMS from kids “Pick me up!”                                  Has a houseke...
• Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction• Risk Reduction
• Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction       • Accessibi...
• Sales force• Web sales• Own stores• Partner stores• Wholesaler
• Sales force      • Awareness• Web sales        • Evaluation• Own stores       • Purchase• Partner stores   • Delivery• W...
• Personal assistance• Dedicated personal  assistance• Self-service• Automated services• Communities• Co-creation
• Production• Problem Solving• Platform / network
• Production• Problem Solving• Platform / network
• Production• Problem Solving• Platform / network                       • Sharing                       • Creating content...
• Physical• Intellectual• Human• Financial
• Physical       • Key Partners• Intellectual    •   Optimization of                      Economies of Scale• Human       ...
• Asset sale• Usage Fees• Subscription fees• Lending / Renting /  Leasing• Licensing• Brokerage Fees• Advertising
• Cost driven• Value-driven• Fixed costs• Variable costs• Economies of scale• Economies of scope
Tristan Kromer    LUXr.co   @TriKro
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
Lean Startup Oslo, Norway, MVP Workshop 2012-10-04
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Lean Startup Oslo, Norway, MVP Workshop 2012-10-04

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A fast and furious workshop on developing an MVP using a sample startup idea for task management software. This presentation covered a lot of the basics and went through some MVP examples.

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  • Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n
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  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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  • Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n\nExternalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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  • Lean Startup Oslo, Norway, MVP Workshop 2012-10-04

    1. 1. Minimum Viable Experiment @leancircle #leanstartup
    2. 2. Tristan Kromer LUXr.co @TriKro
    3. 3. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    4. 4. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    5. 5. Steve Blank Eric Ries
    6. 6. Learn" Execute" P/MF"
    7. 7. What is aMinimum Viable Product?
    8. 8. “...that version of a new productwhich allows a team to collect themaximum amount of validatedlearning about customers with theleast effort” - Eric Ries
    9. 9. Smoke Test
    10. 10. Video Test Click Me
    11. 11. Wizard of Oz Test
    12. 12. Wizard of Oz Test
    13. 13. Concierge Test
    14. 14. Behavior Test
    15. 15. Pocket God
    16. 16. My Favorite
    17. 17. Pocket God, 2009
    18. 18. Pocket God Sales
    19. 19. Buy my book!
    20. 20. Janice Fraser LUXr.co
    21. 21. product
    22. 22. product UI
    23. 23. product UI
    24. 24. • Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms
    25. 25. • Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms• As vague as possible
    26. 26. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    27. 27. • Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction• Risk Reduction
    28. 28. • Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction • Accessibility• Risk Reduction • Convenience / usability
    29. 29. • Sales force• Web sales• Own stores• Partner stores• Wholesaler
    30. 30. • Sales force • Awareness• Web sales • Evaluation• Own stores • Purchase• Partner stores • Delivery• Wholesaler • After sales
    31. 31. • Personal assistance• Dedicated personal assistance• Self-service• Automated services• Communities• Co-creation
    32. 32. • Production• Problem Solving• Platform / network
    33. 33. • Production• Problem Solving• Platform / network
    34. 34. • Production• Problem Solving• Platform / network • Sharing • Creating content • Curating • ???
    35. 35. • Physical• Intellectual• Human• Financial
    36. 36. • Physical • Key Partners• Intellectual • Optimization of Economies of Scale• Human • Reduction of Risk• Financial • Acquisition of particular resources and activities
    37. 37. • Asset sale• Usage Fees• Subscription fees• Lending / Renting / Leasing• Licensing• Brokerage Fees• Advertising
    38. 38. • Cost driven• Value-driven• Fixed costs• Variable costs• Economies of scale• Economies of scope
    39. 39. Tristan Kromer LUXr.co @TriKro
    40. 40. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
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