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Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
Lean Startup Manchester, England 2012-09-25
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Lean Startup Manchester, England 2012-09-25

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My presentation for Lean Startup Manchester going over some of the fundamentals of Lean Startup.

My presentation for Lean Startup Manchester going over some of the fundamentals of Lean Startup.

Published in: Business
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  • I want to explain emphasize three points today:\n1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n2) Our job is learn about the human being, in a certain context, with a problem.\n3) The way we learn is by talking to human beings.\n
  • \n
  • Your job as a startup is to find out what’s in the box.\n
  • 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
  • This is not learning.\n2) Our job is learn about the human being, in a certain context, with a problem.\n\n
  • This is not learning.\n
  • This is learning.\n
  • 2) Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
  • 2) Our job is learn about the human being, in a certain context, with a problem.\nHow do we learn?\n
  • We can learn from Customer Development\n
  • How do we learn? Build measure learn!\n
  • How do we learn?\nGo backwards!\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • This terrifies me. I don’t want learn startup to wind up as this.\nAssisted Blind Pivot – Changing business models based on the advice of investors, mentors, “lean startup experts“, or other individuals who also haven’t gotten out of the building and talked to the humans.\n
  • \n
  • We have many tools. The tools are not important.\n
  • We have many tools. The tools are not important.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Which of these tools should we use?\nAll of them. But we have to start with human beings.\n
  • \n
  • \n
  • Thank you!\n
  • \n
  • Transcript

    • 1. Tristan Kromer LUXr.co @TriKro
    • 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    • 3. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    • 4. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    • 5. product
    • 6. product UI
    • 7. product UI
    • 8. You got it! Trust me... I’m a lean startup expert!.woosh!
    • 9. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    • 10. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    • 11. Tristan Kromer LUXr.co @TriKro
    • 12. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012

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