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Tristan Kromer    LUXr.co   @TriKro
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
DisclaimerI am not an expert in your business.Only you can be the expert  in your business.My job is: • to ask the unasked...
Steve Blank
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Don’t go to market,!    maximize learning"Learn"              Execute"          P/MF"
Eric Ries
Cash on Hand               =   Runway Burn Rate
Time ≠ Learning
= Learning
Two Year Runway   One Year  Iterations
One Month Runway       Two Year Runway                   >   One Day                One Year  Iterations             Itera...
Cash on Hand               =   Runway Burn Rate
# of iterations   =   Runway
Janice Fraser    LUXr.co
product
product   UI
product   UI
Tools for Good or Evil
AlexanderOsterwalder
AlexanderOsterwalder
Ash Maurya
BEHAVIORS                                  Gets SMS from kids “Pick me up!”                                  Has a houseke...
MVP Examples
I will shop with you!
Pocket God, 2009
Pocket God
Pocket God Sales
Tristan Kromer    LUXr.co   @TriKro
About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
Lean Startup Circle Ramallah 2012 10-18
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Lean Startup Circle Ramallah 2012 10-18

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  • How do we learn? Build measure learn!\n
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  • This is not learning.\nOur job is learn about the human being, in a certain context, with a problem.\n\n
  • This is not learning.\n
  • This is learning.\n
  • Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
  • How do we learn? Build measure learn!\n
  • How do we learn?\nGo backwards!\n
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  • Your job as a startup is to find out what’s in the box.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
  • How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
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  • We have many tools. The tools are not important.\n
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  • Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n
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  • Transcript of "Lean Startup Circle Ramallah 2012 10-18"

    1. 1. Tristan Kromer LUXr.co @TriKro
    2. 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    3. 3. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    4. 4. Steve Blank
    5. 5. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    6. 6. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    7. 7. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    8. 8. Don’t go to market,! maximize learning"Learn" Execute" P/MF"
    9. 9. Eric Ries
    10. 10. Cash on Hand = Runway Burn Rate
    11. 11. Time ≠ Learning
    12. 12. = Learning
    13. 13. Two Year Runway One Year Iterations
    14. 14. One Month Runway Two Year Runway > One Day One Year Iterations Iterations
    15. 15. Cash on Hand = Runway Burn Rate
    16. 16. # of iterations = Runway
    17. 17. Janice Fraser LUXr.co
    18. 18. product
    19. 19. product UI
    20. 20. product UI
    21. 21. Tools for Good or Evil
    22. 22. AlexanderOsterwalder
    23. 23. AlexanderOsterwalder
    24. 24. Ash Maurya
    25. 25. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    26. 26. MVP Examples
    27. 27. I will shop with you!
    28. 28. Pocket God, 2009
    29. 29. Pocket God
    30. 30. Pocket God Sales
    31. 31. Tristan Kromer LUXr.co @TriKro
    32. 32. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
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