2013 09-23 Your MVP Sucks at VelocityIN Accelerator

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YOUR MVP SUCKS
This workshop is about testing product market fit. You should walk away with:

• An understanding of how User Experience effects other aspects of your Business Model
• A clearly defined Minimum Viable Product (MVP)
• Metrics to measure your progress towards Product / Market Fit (P/MF)

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  •   • An understanding of how User Experience effects other aspects of your Business Model • A clearly defined Minimum Viable Product (MVP) • Metrics to measure your progress towards Product / Market Fit (P/MF)
  • Go backwards to go forwards.
  • What is an MVP?
  • 2013 09-23 Your MVP Sucks at VelocityIN Accelerator

    1. 1. @TriKro Tristan Kromer GrasshopperHerder.com
    2. 2. I am not an expert in your business. Only you can be the expert in your business. My job is: •to ask the unasked questions; •to challenge assumptions; •and give you tools to succeed.
    3. 3. Lean Startup in 3 Steps
    4. 4. Step 1)
    5. 5. Step 2)
    6. 6. Step 2.5)
    7. 7. Step 3)
    8. 8. Minimum Viable Product
    9. 9. “...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort” - Eric Ries
    10. 10. User Experience
    11. 11. A person’s perceptions and responses that result from the use or anticipated use of a product, service or system. User Experience is... product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
    12. 12. A Real Example
    13. 13. Describe the Customer
    14. 14. Early Wireframes
    15. 15. Test with an MVP
    16. 16. Test with another MVP
    17. 17. The Latest Version?
    18. 18. Hacking the Business Model Canvas for MVPs
    19. 19. Buy myBuy my book!book!
    20. 20. •Mass Market •Niche Market •Segmented •Diversified •Multi-sided Platforms
    21. 21. Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk BEHAVIORS Calls to remind husband for errands Help coordinating errands, manage kids, keep things running Have time for herself Feel like she has life under control NEEDS & GOALS “to clone herself” Working mom 34 years old Lives in Walnut Creek, works in San Jose Married, 2 kids Household income is $150k / year DEMOGRAPHICS
    22. 22. •Newness •Performance •Customization •“Getting a Job Done” •Design •Brand Status •Price •Cost reduction •Risk Reduction •Accessibility •Convenience / usability
    23. 23. •Sales force •Web sales •Own stores •Partner stores •Wholesaler •Awareness •Evaluation •Purchase •Delivery •After sales
    24. 24. •Quora •PTA meetings •Twitter •Parenting blogs •Facebook •Meetup.com groups •SEO •SEM (Adwords) •Flyers •Trade associations •Google Groups •App store •Task rabbit •Craigslist •Daycare centers •After school programs
    25. 25. •Personal assistance •Dedicated personal assistance •Self-service •Automated services •Communities •Co-creation
    26. 26. •Email •Phone call •SMS •Contact us form •Help desk •IRC Channel •Live Chat •Forum •1-800-555-1212
    27. 27. •Sharing •Creating content •Curating •??? •Production •Problem Solving •Platform / network
    28. 28. •Share/assign task •Export to calendar •Send SMS reminder •Set task deadline •Others accept tasks •View task calendar •Enter tasks due date •Add profile pic •Enable geolocate •Receive “done” SMS •Enter tasks •Download the app •Mark task “done” •Connect via facebook •Enter task location
    29. 29. •Physical •Intellectual •Human •Financial
    30. 30. •Optimization of Economies of Scale •Reduction of Risk •Acquisition of particular resources and activities Partners
    31. 31. •Machine learning algorithm •Amazon Mechanical Turk •Facebook •Twilio •Twitter •Google Partners •Taskrabbit •Landing page •Create task page •etc •Access to Contacts •Coders •Odesk
    32. 32. @TriKro Tristan Kromer GrasshopperHerder.com

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