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A glimpse at the Future of Media presented to the Media and Entrepreneurship Students at the Digital Arts and Entertainment Lab at Georgia State University

A glimpse at the Future of Media presented to the Media and Entrepreneurship Students at the Digital Arts and Entertainment Lab at Georgia State University

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Futuremedia - Beyond the Buzz Futuremedia - Beyond the Buzz Presentation Transcript

  • FutureMedia: Beyond the Buzz Derek Woodgate President The Futures Lab, Inc November, 2013
  • Discon'nuous
 change
 Finding
 connec'ons
in
 disconnects

  • The
Futurists’
Toolbox
  
Vision
  
Disrup'on
  
Wildcards
  
Unknowns
 Poten'al
 opportuni'es

  • Future TV studios
  • Beyond
the
Buzz
 Beyond
the
Buzz
 Crossmedia, remediation, multi-media platforms, interactive storytelling, modality transformation, hypermedia, transmedia, intermediation sites, AWATAD, ipersonalization, remix, simulation, clickers, deep tagging, mapping mashups, screencasting, tag clouds, paywall, snackable content, p-commerce, SoLoMo, earned media, gamification, growth hacker, agile… Beyond
the
Buzz

  • Over
a
decade
of
digital
and
apps!

  • The
Future
Media
Landscape

 2013
‐
2020
 Global
Entertainment
&
Media
 Revenues:
$2.5
trillion
by
2020
 










(1.6
trillion:
2012)
 US
Entertainment
&
Media
 Revenues:
732
Billion
 









($498
Billion:
2012)
 Source: PWC/TFL  0
 200
 400
 600
 800
 2012
2014
2016
 Column2
 Series
1
 2012








































2020
 US
Entertainment

 &
Media

  • The
Future
Media
Landscape
•  Media industry will grow faster than US economy over the  next 7 years (4.6% ‐5.0% p.a.)  •  Magazines
will
remain
bigger
than
video
games
in
2017

 •  PPV,
VOD,
OTT
will
outstrip
physical
product
by
2016
due
to
 4.9%
decrease
in
sales
of
physical
 •  Film
industry
revenues
will
reach
$60
billion
by
2020
from
$40
 billion
in
2012
‐
US
sales
of
movie
'ckets
=
1.3
billion
in
2012
 with
an
average
price
of
$9.60.
 •  Mobile
video
‐
key
growth
area
 •  OOH
adver'sing
–
up
5‐6%
 •  TV
adver'sing
–
up
6%
 •  Mobile/Tablet
increasing
news
 




consump'on

  • 10 Intelligent machines robotics / AI In-car heath network//Navigation OLEDs Distribution Traders Semi-autonomous agents / avatars Sexual attractiveness Fused Sensors systems Reproductive health Real doll Interchangeable modules Cultural integration Convergent health management system Virtual worlds Convergent media / data systems Standards / legislation On-line workouts Fun, enjoyment Creativity time Energy foods Weight management Comfort havens Age defiance Neuro stimulation Life meaning Sub-conscious stimulation Sleep Furniture Spiritual growth Dream enhancers Positivism Sleep systems Dream ambient networks Tai Chi Life extension Natural / organic foods Immunity boosting Nutraceuticals Bio-monitoring Resurgence in organic Biosimulation Seamless, ubiquitous computing Entertainment systems Greater human agency: Connectivity, community, curation and collaboration – Democratization of media - new social spaces Nutritional value management peNanoencapsulation Small scale local agriculture Biofeedback
 Precision health monitoring Supplements
 Core Training
 Dreams
 New
company
 structures
and
 transac'on
/sell‐ through/ distribu'on
models
 Corporate
 Consolida'on
 Environmental concerns
 Yoga
 Digital tracking
 Beauty
 On-line health and well-being sites communities
 Sensors / biometrics Well-being and social aspects
 Intelligent displays
 Life enrichment
 Brain Fitness
 Energy
 Machine to machine
 Gaming
 Wearable sensors
 Stress & fatigue relief
 Vitality
 Exercise and FitnessSpirit boosting
 Production: from robotts to “Make” delivering sensation
 Diagnostics
 Sexbots Light therapy Grooming Body Sculpting Collaborative farming Meat on a sheet Vitamins and additives Integrated food systems Cognitive feedback Interactive training Bioscience MeditationBiogenetics Recharging Digestive aids Bioengineering Remote diagnostics Sound programming Adventure sports Virtual terminals Personal care Sustainability Ambience modulation Food substitutes Social networks Fitness programs Brain Foods Performance analysis Embedded tech Corporate services Mood tracking Telematics Fulfillment Work hours Slowtime Independent farms Antioxidants Spare time Happiness Plug & play Sports Service Mind, body and soul Visibility Mood Foods Exergizing Sexual performance enhancement Feedback
&
new
 effec'veness
criteria
 and
metrics
 The
Power
of
Search:
 Effec've
 recommenda'ons
 Big
Data
‐
visualiza'on
 AWATAD
 Delivery
‐
agile
 From
mobile
devices
to
 Super
HD
one‐to‐one
 adver'sing
 Emotional wellness Standard of living Stability Health communities Healthy eating Transforma've
 space,
 immersion/ telepresence
and
 interac'on,
 blended
worlds
 Skin
Care
 New
media
 formats
and
 expanding
 scope
and
 imagina'on
 Home fitness system Gyms Personal coach Aromatherapy In-body sensing Prevention Crossover
&
hybrid
 revenue
streams
–
 retransmission,
 payment
systems
 &
service
 plaforms/paywalls
 The
Future
 of
Media
 Remix
Lifestyle
‐
 Changing
role
of
 audience

‐ presence/ experiences
 Mapping
poten'al
future
drivers
 Content
king
 Interac've
storytelling
 Gamifica'on
,
Story
in
 Story

+
AR(

  • Cri'cal
future
drivers
 Crossover
&
 hybrid
revenue
 streams
–
 retransmission,
 payment
systems,

 service
plaforms
 New
company
 structures
&
 transac'on
/ distribu'on
 models
 Corporate
 Consolida'on
 Transforma've
 space,
 immersion/ telepresence
and
 interac'on,
 blended
worlds
 AWATAD
 Delivery
‐
agile
 From
mobile
 devices
to
Super
 HD,
ajen'on
 adver'sing
 The
Power
of
 Search:
 Effec've
 recommenda'ons
 Big
Data
‐
 visualiza'on
 Production: from robotts to “Make” delivering sensation
 Feedback
&
 new
 effec'veness
 criteria
and
 metrics
 Content
king
 Interac've
 storytelling
 Gamifica'on,
 Story
in
Story

+
 AR
 Greater human agency: curation collaboration Democratization of media Remix
Lifestyle
 ‐
Changing
role
 of
audience

‐ presence/ experiences
 New
media
 formats
and
 expanding
 scope
and
 Imagina'on
 Content
 Produc'on
 Audience
 Business

  • New
dimensions
of
convergence

  • New
dimensions
of
Convergence
(2)

  • Interac've
everything

  • Content

  • New
leverage
agents
 •  Video
plaforms
 •  TV
channels
–
smaller
content
bundles
 •  MSOs
–
AWATAD
 •  Real‐'me
micro‐segmented
ad
inser'ons
 •  Cloud‐based
delivery
 •  Second
screen/windowing
 •  Event
TV
 •  Fan‐funded
programming
 

The
power
of
retransmission,
resell
and
omnibus

  • From
mobile
to
Super
HD
TV
 •  90
inch
showing
auto‐stereoscopic
Mul'view
 Ultra
HD
produc'ons
 •  Interac've
TV
 •  Holographic
TV
 •  Mobile
TV

  • Mashing
and
publishing

  • IPTV
/Entertainment
hubs

  • Total
immersion
TV

  • 4D
Cinema,
experien'al
venues,
 interac'on

  • Cinema
and
AR

  • Cinematography,
Augmented
reality,
3D
 and
Projec'on
Mapping

  • Programmable
movies
 •  Movies
that
change
with
context
(observer,
 emo'ons,
place,
or
'me).

 •  Long‐
Distance
Barcodes
work
to
make
both
 cameras
and
the
world
more
intelligent,
by
 allowing
users
to
piece
together
and
merge
 separate
images
using
metadata
encoded
into
the
 image.

 •  This
work
will
allow
for
the
merging
of
mul'ple
 viewpoints
to
create
richer
stories
from
varied
 storytellers.


  • The
power
of
AI

  • Interac've
storytelling
 Living
the
story

  • Context
based
interac've
narra've
 narra've

  • Story
in
Story
 IDNA

  • Augmented
reality

  • Interac've
storytelling
in
annotated
 environments
 •  iRiS
(Immediate
Remote
 Interac'on
System
 •  User
can
“paint”,
create
a
 game
like
a
jigsaw
puzzle,
an
 interac've
story
with
one
or
 more
par'cipants
on
a
façade
 from
a
mobile
device.

 •  ANW
(ar'culated
Naturality
 Web
and
computer
vision

  • 3D
Sketch
to
playable
video
game

  • Sensors
as
a
crea've
tool

  • CCTV

  • Peering:
Machinima
to
Prime

  • Produc'on

  • TV
produc'on
on
the
go
 •  TV
studio
in
your
pocket:

 



‐
edi'ng
of
footage,

 



‐
CGI
effects,

 



‐
augmented
reality
apps

 



‐
real
'me
virtual
sets
 •  MARS
‐
3D
recogni'on

  • Visual
tracking,
robot
cameras,
scene
 development
and
human
interac@on
 with
virtual
objects
for
VR
TV

  • 1
million
piece
screen

  • Mapping
tools

  • Next‐Genera@on
Synthe@c
Performers

 •  Introducing
levels
of
autonomy
into
the
synthe'c
 performer
 •  Enabling
more
flexible,
engaging,
and
directable
 robot‐mediated
performance
on
the
set.
 •  Second
Skin
is
a
project
to
build
a
wearable
fabric
 that
supports
millimeter‐accurate
loca'on
and
 bio‐parameter
tracking
at
thousands
of
points
on
 the
body.


  • AI
–human
interac'on
 •  Music Creatures: Synthetic AI animals act as an interface to direct and act with humans in movies.
  • Immersive
telepresence

  • Interac'on

  • 3D
Printed
Merch

  • Make
Magic

  • Immersion

  • Mo'on
control
gaming
with
AR

  • Augmented affect and atmospheres• 

 • 
Socially
aware
systems,
ambient
 and
sensa'on
enhancers
 • 
Voice
to
vision
 • 
Smell
walls
 • 
Temperature
amplifica'on
 • 
Wearables

  • Audience
 Emerging
Lifestyles
and
Human
2.0:
How
 redefined
iden@@es,
archetypes,
and
the
 augmented
self
are
crea@ng
a
“Remix
Society”
“Emerging
Lifestyles
and
 Human
2.0:
How
redefined
 iden@@es,
archetypes,
and
 the
augmented
self
are
 crea@ng
a
“Remix
Society”

  • Cogni've
and
behavioral
feedback
 Create
you
personal
soundtrack
 3rd
Wave
compu'ng
meets
context
aware
systems

  • Business

  • Emerging
media
companies
 3D
displays
 Behavioral
email

  • Agile,
intelligent
enterprises
 •  New
workforce
structures:
 40%
Employees
 18%
Temporary
 12%
Consultants
 15%
Network
specialists
 15%
Strategic
partners


  • Employment
criteria
 •  Global:
willingness
to
relocate
 •  Innova'on:
12‐18
months
head
start
 •  Ability
to
collaborate
with
interna'onal
teams
 •  Depth
of
skill,
breadth
of
knowledge
 •  Transferable
skills
across
plaforms
 •  Innova've
thinking
in
convergence
terms
 •  Ability
to
understand
prototyping
and
 accelerators

  • New
jobs
 • Digital
iden'ty
planners
 • Global
syems
architects
 • Digital
archeologists
 • Online
Community
Organizers
 • Robo'cians
 • PAL/Avatar
designers
 • Terabyters
 • Polymedia
anthrtopologists
 • Mobie
marke'ng
Jedi
 Cas'ng
agents
 Data
Storyteller
 Content
archivist
 Details
Despot
 Sustainability
czar
 Community
builder
 Protocol
steward
 Projec'on
mapper
 Interac'on
coordinator

  • New
revenue
models
 •  Access
vs.
ownership
–
Streaming
rules
 •  Smaller
subscrip'on
bundles

 •  Paywalls
 •  Portability/
mul'‐device
streaming
 •  Delayed
viewing
 •  Delivering
personalized

meaning
and
relevance
 •  Leveraging
big
data
–
ajen'on‐based
content
 •  Power
and
intercommunica'on
of
the
“crowd”

  • Emerging
revenue
models