Advertise yourself on LinkedIn: a case study

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For my job search I placed an ad on LinkedIn to help generate new network connections with relevant business leaders. This presentation talks about the basics of getting started with LinkedIn …

For my job search I placed an ad on LinkedIn to help generate new network connections with relevant business leaders. This presentation talks about the basics of getting started with LinkedIn advertising and shares some of my results.

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  • 1. Advertise Yourself on LinkedIn!A brief case study on how to use LinkedIn Ads to promote yourselfDerek MarshallDigital Media Technology ProfessionalNovember 2012 1
  • 2. Use LinkedIn Advertising to “Super-Charge*” Job Hunts Many articles talk about how to promote yourself effectively by updating your LinkedIn profile, participating in Groups, connecting with your network, etc. LinkedIn is used by businesses to advertise to professionals in highly specific ways These professionals are the very same decision makers who are hiring – it’s time to get your personal brand in front of them! * “Super-Charge” is a Claude Galipeau, Galipeau Group Inc. trade-marked phrase 2
  • 3. Step One: Register as an Advertiser LinkedIn is always offering promotions for free advertising $ - make sure you have a coupon code! I had one for $50 Login to LinkedIn with your personal account and head to the “advertising” section – http://www.linkedin.com/advertising Go through the steps provided to set yourself up with an “individual” account – USE YOUR COUPON CODE You’ll have to put a credit card on file and be prepared to spend $5 placing your first ad 3
  • 4. Prepare Your Brand What is it that you do? What role are you looking for? Prepare a fun tag-line for your search and make sure you have a professional personal photo ready to go Make sure that your LinkedIn profile is updated 4
  • 5. Who is Your Target? What Industries? I was able to target ~20K senior level professionals in the industries that I am focused on 5
  • 6. Advertising Options I went for the lead generation and used my own profile for the link for the ad Make sure to select Pay Per Click and a sensible daily budget 6
  • 7. Watch it Go! Follow the LinkedIn instructions to launch the campaign (i.e. set it to active) This is a good time to have the LinkedIn Premium account so that you can see exactly who is clicking through I turned my campaign off over the weekend to ensure I was getting people during the work week LinkedIn provides great real-time reports to show you how the campaign is performing … 7
  • 8. Impressions – Good Tonnage! 8
  • 9. Clicks! 9
  • 10. Results Targeting has been effective and brought a diverse group of profile views No takers with the lead-generation product yet – this probably works better for advertising products and services rather than a personal profile It’s been a worthwhile and fun way for me to get the word out in my own job search – with the free credits provided by LinkedIn it’s a no-brainer 10
  • 11. Further Resources LinkedIn Advertising support centre is comprehensive Support team is very responsive and helpful Connect with me on LinkedIn and tell me how your own campaign performed! – Derek Marshall, Senior Technology Leader  derek.marshall@gmail.com  http://www.linkedin.com/in/dereksmarshall 11