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How to Measure & Build Social Influence

by Derek Laney on Nov 25, 2012

607 views

Are we in the reputation economy? ...

Are we in the reputation economy?

How do we measure online reputation and what can we actually use it for?

How does this translate in private enterprise social networks (like Chatter).

How can I build influence myself?

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StackOverflow – Community Help becomes a Measure of Employment sorting through too much irrelevant and incorrect informationMovenbank – CRED friends, network activityReputation is as valuable as moneyhttp://www.wired.co.uk/magazine/archive/2012/09/features/welcome-to-the-new-reputation-economy?page=all
Robert Cialdini – Influence – the psycology of persuasionScarcity – we want things that are rareLikability – we follow people we likeConsistency – we continue once we have committed to a goal http://www.flickr.com/photos/stargardener/5178063063/Authority – we follow authority figuresSocial Proof – we do what others doReciprocity – we want to pay back value we receive Adam Ferrier
Traditional influence using reach – athletes, movies, musicians, modelsNiall from OneDirection,Over 3M social posts a day about themCitizen Influencer – Molly Catchpole300K signatures in 2 weeks to stop bank feesIn 3 weeks BoA changed their stancehttp://www.change.org/petitions/tell-bank-of-america-no-5-debit-card-feesUnited breaks guitars, incredibly influencial video created by a non-influencerhttp://en.wikipedia.org/wiki/United_Breaks_GuitarsHP Labs Study – reach /= influencehttp://www.scribd.com/doc/35401457/Influence-and-Passivity-in-Social-Media-HP-Labs-ResearchPerson of the Year 2011 – the protesterhttp://www.time.com/time/specials/packages/printout/0,29239,2101745_2102132_2102373,00.html
Relevant MeaningfulConsistentRITERelevantInterestingTimelyEntertainingContent Strategy – what to say Interesting and unique story and valueNetwork Strategy – how to share it
Any algorithm can be gamed, it doesn’t necessarily make the algorithm wrong, but we need to be aware.
There are thousands of great ways to use Chatter. But here are just a few that have transformed our company here at salesforce.com as well as many of our customers.
How can you use social networking internally?Technology (enterprise social software) allows you to build and maintain strong and weak relationships that would not otherwise be possible in a modern, large organisation.You maintain strong and weak relationships online through:Social capital – active engagement with others, showing reciprocity and working together online. Connecting - Referring people to other people, information or resources that can help them.Knowledge sharing - Demonstrating expertise.Tips:Maintain your userprofileEngage purposefully, online & offline

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Richard Rashty, Collaboration & Social Business Strategist at Home 5 months ago
Geoff Kim 5 months ago
Ripple Effect Group Asia Pacific at Ripple Effect Group Asia Pacific 5 months ago