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FST Media - Winning in the Social Revolution
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FST Media - Winning in the Social Revolution


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6 tips for winning in the social revolution

6 tips for winning in the social revolution

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  • People are PEOPLE
  • ANZ: We are in your world
    Insights: Sentiment, Buying intentions, Semantic Meaning, Influence
  • Lyn McGrath … become educators not transactors

    NAB – Substitute
  • These six things; sales, service, marketing, collaboration, work and innovation, we believe that this is the core to the fundamental customer interaction in a company. That this is the new social front office.

    And what we want to show you is why our customers who have made the decision -- who made the decision right now to make this change, to make this transformation in their lives and their businesses that it creates a level of success like we've never seen.
  • Social Media Assessment
  • Transcript

    • 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Winning in the Social Revolution Simon Banks Director Financial Services
    • 2. Resource: GE Share
    • 3. “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: Markets are Conversations
    • 4. engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011 Social Finds its Pay Day
    • 5. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social 2008 2009 2010 2011 2012 $1.3 Trillion in value can be unlocked through social technologies.“ ” Source: 2012 McKinsey Global Institute Study: “The Social Economy”
    • 6. Resource: Virgin
    • 7. By 2017, CMOs will spend more on IT than CIOs.
    • 8. People are No Longer Faceless Data
    • 9. Enormous Opportunity: Listen in real time Build & engage connections Turn insight into action Be more targeted than ever And more connected than ever People are People
    • 10. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
    • 11. Listen / Analyze Publish / Measure Your Brand Your Competitors Your Customer’s World 1 2 3 4 5 6 7 8 9 Engage Resource: Deriving Insight From Social Data 2. Listen to Your Customers World
    • 12. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
    • 13. 4. Prepare to Engage at Scale
    • 14. Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12 4. Prepare to Engage at Scale
    • 15. 5. Use the Whole Kitbag
    • 16. 6. Measure Everything Advanced Social Media ROI #DF12
    • 17. Social has Created Chaos for Marketing & IT
    • 18. The New Social Front Office Your Customer
    • 19. Where to Get Help & Develop Your Strategy