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FST Media - Winning in the Social Revolution

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6 tips for winning in the social revolution

6 tips for winning in the social revolution

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  • People are PEOPLE
  • ANZ: We are in your worldInsights: Sentiment, Buying intentions, Semantic Meaning, Influence
  • Lyn McGrath … become educators not transactorsNAB – Substitute
  • These six things; sales, service, marketing, collaboration, work and innovation, we believe that this is the core to the fundamental customer interaction in a company. That this is the new social front office. And what we want to show you is why our customers who have made the decision -- who made the decision right now to make this change, to make this transformation in their lives and their businesses that it creates a level of success like we've never seen.
  • Social Media Assessment


  • 1. Winning in the Social RevolutionDerek Laney Simon BanksDirector Product Marketing Management Director Financial Services@derektweetsin/derektweets
  • 2. Resource: GE Share
  • 3. Markets are Conversations “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Source: cluetrain.com
  • 4. Social Finds its Pay Day engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011
  • 5. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social “ Trillion in value can be unlocked $1.3 ” through social technologies. 2008 2009 2010 2011 2012Source: 2012 McKinsey Global Institute Study: “The Social Economy”
  • 6. Resource: Virgin
  • 7. By 2017, CMOs will spend more on IT than CIOs.
  • 8. People are No Longer Faceless Data
  • 9. People are PeopleAnd more connected than everEnormous Opportunity:Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever
  • 10. 1. Align Social Goals to Business Goals Resource: A Framework for Social Media Analysis - susan_etlinger
  • 11. 2. Listen to Your Customers World Your Brand Your Competitors Your Customer’s World Listen / Analyze 1 2 3 Engage 4 5 6 Publish / Measure 7 8 9 Resource: Deriving Insight From Social Data
  • 12. 3. Find Your Interesting Story “The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
  • 13. 4. Prepare to Engage at Scale
  • 14. 4. Prepare to Engage at Scale Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
  • 15. 5. Use the Whole Kitbag
  • 16. 6. Measure Everything Advanced Social Media ROI #DF12
  • 17. Social has Created Chaos for Marketing & IT
  • 18. Where to Get Help & Develop Your Strategy http://bit.ly/measureupsocial