2014-19 Los Angeles Christmas Bowl Outline

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  • 1. A Brand New Bowl Game! The Christmas Bowl® is a newly proposed post-season college football bowl game, located in Los Angeles, CA. The Christmas Bowl® location lends itself to some of the largest college football conference followings, as well as one of the nations largest tourist destinations. The Christmas Bowl® anticipates NCAA certification in April 2014 for the 2014-2019 postseason, and will play the inaugural game the week of Christmas 2014 in one of the most historical stadiums in the world, The Los Angeles Memorial Coliseum. 3
  • 2. A New Game Based on Tradition! Bringing a new bowl game to the Los Angeles Memorial Coliseum has been a vision of Christmas Bowl® founders Derek Dearwater and John Perles, for over 10 years. The Christmas Bowl® name was adopted in recognition of the first postseason bowl game ever played in the Los Angeles Memorial Coliseum -- the 1924 Los Angeles Christmas Festival. While the defunct bowl game was only played in 1924, it’s meaningful to the PAC-12, as it showcased USC defeating a competitive University of Missouri team 20-7, finishing the season with a record of 9-2. The 1924 Trojan’s were coached by Elmer Henderson, the winningest coach in USC’s history, with a record of 45-7 (.865). Also present on the field the day of the LA Christmas Festival, was Brice Taylor, USC’s first All-American. Scenes from the 1924 Los Angeles Christmas Festival: USC Head Coach Elmer "Gloomy Gus" Henderson USC All-American Brice Taylor The Los Angeles Memorial Coliseum in its first year! 4
  • 3. The Los Angeles Memorial Coliseum Completed in 1923, Los Angeles Memorial Coliseum is located in the University Park neighborhood of Los Angeles at Exposition Park. With a seating capacity of 93,607, the Coliseum has played host to the USC Trojans (11 time NCAA Champions) since 1923. In addition, The Coliseum has the distinction of being the only stadium in the world to host the Olympic Games twice, in 1932 and 1984. It is also the only Olympic stadium to have hosted the Super Bowl twice, in 1967 and 1973, as well as the World Series in 1959. More recently, it was the selected stadium for the U.S. bid to host the FIFA World Cup 2018/2022, which in Dec. 2010 was awarded to Russia (2018) and Qatar (2022). 5
  • 4. LA Memorial Coliseum Support Letter 6
  • 5. More Than Just Another Football Game The Christmas Bowl® committee estimates the new bowl game will generate more than $30 million annually for the local economy, much of which comes from out-oftown fans spending on local hotels, restaurants, entertainment, retail stores, local services and beyond. Much more than just another football game, the Christmas Bowl® represents an opportunity to become the second largest economic impact of an annual one-day event during the holiday period in Los Angeles behind the Rose Bowl. Los Angeles Mayor Eric Garcetti "The Christmas Bowl® is not only an enjoyable entertainment option for Southern California residents and tourists alike, but it is also a critically important economic boost to the local economy, " said Mayor Eric Garcetti, "I’m pleased with the efforts of Derek Dearwater and John Perles, as well as the rest of the Christmas Bowl® committee to bring a new Holiday tradition for the City of Los Angeles. 7
  • 6. Mayor Eric Garcetti Support Letter 8
  • 7. No Better Place Than LA  LA has a large population with a huge college football following  LA is one of the top 3 recruiting markets for high school, or JC talent. Showcasing your team in the Coliseum serves as an excellent incentive to lure Southern California’s young talent into your conference  LA is the 2nd largest television market in the U.S.  The Los Angeles Memorial Coliseum is a historic venue LA  LA is an important tourist destination -- ranks 4th among most visited U.S. cities  Universal Studios & Disney Park alone have 20 million visitors per year!  LA’s climate is moderate, with a daily high temperature average of 68° in December  LA is a safe place - crime rate is the 2nd lowest of 10 U.S. cities with a population over 1 million  LA has 6 major airports (LAX/ONT/SNA/LGB/BUR), providing easy access and economical options for all FBS teams and fans -- most fans can fly direct! 9
  • 8. No Better Place Than LA Only 2.5 miles from the Los Angeles Memorial Coliseum is L.A. Live, which is an new entertainment complex located adjacent to the Staples Center. L.A. Live cost approximately $2.5 billion and was developed by Anschutz Entertainment Group (AEG), Wachovia Corp, Azteca Corp, MacFarlane Partners, along with help from Los Angeles taxpayers. It has 5.6 million square feet of apartments, ballrooms, bars, concert theatres, restaurants, movie theaters and a 54-story hotel and condominium tower, on a 27-acre site. The complex became home to AEG and Herbalife headquarters in December 2008. http://lalive.com/ 10
  • 9. 2014-19 Conference Alignments The Christmas Bowl® is in final negotiations to secure the PAC-12 #8 selection to play the Mountain West #7 selection in the new bowl beginning in December 2014: PAC 12 Bowl Eligible History (2014-15 Alignment) (1= Bowl Eligible / 0 = Not Eligible) TEAM 2006 2007 2008 2009 2010 2011 2012 2013 USC 1 1 1 1 1 1 1 1 Oregon 1 1 1 1 1 1 1 1 Utah 1 1 1 1 1 1 0 0 Arizona 1 0 1 1 1 0 1 1 Oregon State 1 1 1 1 0 0 1 1 UCLA 1 1 0 1 0 1 1 1 Cal 1 1 1 1 0 1 0 0 Stanford 0 0 0 1 1 1 1 1 Arizona State 1 1 0 0 0 1 1 1 Washington 0 0 0 0 1 1 1 1 Washington St. 1 0 0 0 0 0 0 1 Colorado 0 1 0 0 0 0 0 0 Total Pac 12 9 8 6 8 6 8 8 9 8 Year Total 8.0 8.0 6.0 6.0 6.0 6.0 5.0 5.0 5.0 4.0 2.0 1.0 7.75 MW Bowl Eligible History (2014-15 Alignment) (1= Bowl Eligible / 0 = Not Eligible) TEAM 2006 2007 2008 2009 2010 2011 2012 2013 Boise State 1 1 1 1 1 1 1 1 Nevada 1 1 1 1 1 1 1 0 Air Force 0 1 1 1 1 1 1 0 Fresno 0 1 1 1 1 0 1 1 Hawaii 1 1 1 0 1 0 0 0 San Diego St. 0 0 0 0 1 1 1 1 San Jose State 1 0 1 0 0 0 1 1 Utah State 0 0 0 0 0 1 1 1 Wyoming 1 0 0 1 0 1 0 0 New Mexico 1 1 0 0 0 0 0 0 Colorado State 0 0 1 0 0 0 0 1 UNLV 0 0 0 0 0 0 0 1 Total MW 6 6 7 5 6 6 7 7 8 Year Total 8.0 7.0 6.0 6.0 4.0 4.0 4.0 3.0 3.0 2.0 2.0 1.0 6.25 12
  • 10. Christmas Bowl® TV Coverage Date Mon., 1/7/13 Tue., 1/1/13 Thu., 1/3/13 The Christmas Bowl® anticipates a TV rating between 2.3 and 3.4, with 45,000+ in attendance, in the 2014-15 postseason, given the strength of the proposed conferences aligned, as well as the appeal associated with the Children’s Miracle Network and its celebrities. Fri., 1/4/13 Tue., 1/1/13 Wed., 1/2/13 Tue., 1/1/13 Mon., 12/31/12 Tue., 1/1/13 Sat., 12/29/12 Sat., 12/29/12 Fri., 12/28/12 Sat., 12/22/12 Sat., 12/29/12 Mon., 12/31/12 Thu., 12/27/12 Fri., 12/28/12 Sat., 12/29/12 Thu., 12/27/12 Sat., 12/15/12 Sat., 1/5/13 Wed., 12/26/12 Sat., 12/22/12 RFP’s will be sent out to the following preferred networks, once conference commitments are established: Sat., 12/15/12 Mon., 12/31/12 Thu., 12/20/12 Mon., 12/24/12 Tue., 1/1/13 Mon., 12/31/12 Sun., 1/6/13 The timing of the 2014-15 Christmas Bowl® telecast will be clearer once a television contract has been finalized. Thu., 12/27/12 Fri., 12/21/12 Fri., 12/28/12 Sat., 12/29/12 Tue., 1/1/13 Bowl BCS Title Game Alabama/Notre Dame Rose: Stanford/Wisconsin Fiesta: Oregon/Kansas State Cotton: Texas A&M/Oklahoma Capital One: Georgia/Nebraska Sugar: Louisville/Florida Orange: FSU/Northern Illinois Peach: Clemson/LSU Outback: South Carolina/Michigan Alamo: Texas/Oregon State Pinstripe: Syracuse/West Virginia Texas: Texas Tech/Minnesota Las Vegas: Boise State/Washington Buffalo Wild Wings: Michigan State/TCU Sun: Georgia Tech/USC Belk: Cincinnati/Duke Russell Athletic: Virginia Tech/Rutgers Armed Forces: Rice/Air Force Holiday: Baylor/UCLA Famous Idaho Potato: Utah State/Toledo BBVA Compass: Mississippi/Pittsburgh Little Ceasars: C. Michigan/W. Kentucky New Orleans: UL-Lafayette/ECU New Mexico: Arizona/Nevada Liberty: Tulsa/Iowa State Poinsettia: BYU/San Diego State Hawaii: SMU/Fresno State Gator: Northwestern/Miss. St. Music City: Vanderbilt/N.C. State GoDaddy.com: Arkansas St./Kent St. Military: SJSU/Bowling Green St. Petersburg: UCF/Ball State Independence: Ohio/UL-Monroe Fight Hunger: Arizona State/Navy Heart of Dallas: Oklahoma St./Purdue Source: Nielsen Media Research Net 2012-13 Rating ESPN 15.1 (26.4M) ESPN 9.4 (17.0M) ESPN 7.4 (12.3M) FOX 7.2 (11.9M) ABC 6.6 (11.0M) ESPN 6.2 (10.1M) ESPN 6.1 (10.6M) ESPN 4.8 (8.6M) ESPN 4.3 (7.6M) ESPN 4.1 (6.7M) ESPN 3.4 (5.1M) ESPN 2.9 (4.6M) ESPN 2.9 (4.4M) ESPN 2.7 (4.4M) CBS 2.7 (4.0M) ESPN 2.6 (3.9M) ESPN 2.5 (3.9M) ESPN 2.3 (3.3M) ESPN 2.0 (2.9M) ESPN 1.9 (2.8M) ESPN 1.9 (2.7M) ESPN 1.8 (2.7M) ESPN 1.8 (2.6M) ESPN 1.8 (2.6M) ESPN 1.7 (2.7M) ESPN 1.5 (2.2M) ESPN 1.4 (2.4M) ESPN2 1.4 (2.2M) ESPN 1.4 (2.0M) ESPN 1.3 (1.9M) ESPN 1.3 (1.9M) ESPN 1.3 (1.9M) ESPN 1.3 (1.7M) ESPN2 0.7 (1.1M) ESPNU 0.5 (943K) 13
  • 11. Christmas Bowl® Preferred TV Time Slots Christmas Week 2014 Monday 22 Tuesday 23 Wednesday 24 Thursday 25 Friday 26 27 3:00 PM* 2:00 PM* Saturday Sunday 28 2:00 PM* Christmas Day * Pacific Time 3rd Choice 2nd Choice 1st Choice The Christmas Bowl® has selected Saturday the 27th as the preferred game day, with the 2nd choice on Friday the 26th, and the 3rd choice on Christmas Eve. 14
  • 12. Christmas Bowl® Events Schedule V.I.P. Reception/Dinner – 3 to 4 days prior to the game date, this social event will take place for the teams, schools’ official travel parties, bowl sponsors, Children’s Miracle Network, bowl media, and designated guests by invitation only. Players Night Out – 3 to 4 days prior to the game date, a recreational event (TBD) will be held for the players of both teams. Kickoff Luncheon – 2 days prior to game date, a grand kickoff luncheon will be held for representatives of the bowl sponsors, team members, official travel party members, as well as guests of the bowl. LA Children’s Hospital Visit - 1 or 2 days prior to game date head coaches and senior players from each team will visit pediatric patients at one of Children’s Miracle Network’s largest children’s hospital’s in the region. Alumni Tailgate Party – Two separate simultaneous events prior to kickoff on game day for each team’s alumni association, to include mascots, band members, dignitaries, etc. 15
  • 13. Western Non-Access Bowl Comparison Chart Criteria Market Los Angeles Population Density (USCB 2008) 24,745,616 Major Airport(s) LAX/SNA/LGB/BUR/ONT 2012-13 Game Date (Pacific Time) N/A AccuWeather Avg. Temp (Dec) 68 Degrees Days of Sunshine Annually 284 Crime Rate per 100,000 People 3,308 Venue LA Memorial Coliseum Venue Capacity 93,500 2011-12 Attendance N/A 2010-11 Attendance N/A 2009-10 Attendance N/A Ticket Price $55 to $75 Conference Alignments in 2012-13 NONE TV Contract TBD TV Rating in 2011-12 N/A TV Rating in 2010-11 N/A TV Rating in 2009-10 N/A Rating % increase 2011-12 N/A Rating % increase 2010-11 N/A 2011-12 Teams N/A 2010-11 Teams N/A 2009-10 Teams N/A Charitable Alliances CMN / GO*VETS Foundation Title Sponsor Undisclosed Year Established 2009 Combined Team Payouts (Cash+Tickets) TBD San Francisco 10,368,260 SFO/OAK 12/29 @ 12:15pm 55 Degrees 259 5,393 AT&T Park 29,878 40,184 37,392 San Diego 3,001,072 SAN 12/20 @ 5:00pm 57 Degrees 266 3,650 Qualcomm Stadium 70,000 24,607 32,665 Las Vegas 1,865,746 LAS 12/22 @ 12:30pm 56 Degrees 294 4,913 Sam Boyd Stadium 36,800 to 44,615 35,720 40,018 San Diego 3,001,072 SAN 12/27 @ 6:45pm 66 Degrees 266 3,650 Qualcomm Stadium 70,000 56,313 64,607 32,665 40,121 40,018 64,607 $40 to $75 PAC-12 #6 vs. NAVY ESPN 2.3 4.6 4.0 -50% +15.0% Illinois 20, UCLA 14 Nevada 20, BC 13 USC 24, BC 13 All Stars Helping Kids Kraft 2002 $1,675,000 $38 to $60 MWC #2 vs. BYU ESPN 2.1 2.4 3.2 -12.5 -25.0% TCU 31, LA Tech 24 SDSU 35, Navy 14 Utah 37, Cal 27 Make A Wish San Diego County C.U. 2005 $1,000,000 $50 MWC #1 vs. PAC-12 #5 ESPN 2.05 2.2 2.2 -6.8 0.0% Boise State 56, ASU 24 Boise State 26, Utah 3 BYU 44, Ore State 20 Various local charities Royal Purple 1991 $2,200,000 $70 to $85 PAC-12 #3 vs. Big 12 #5 ESPN 2.69 3.7 3.5 -27.3 +5.0% Texas 21, Cal 10 Washington 9, Nebraska 7 Neb 33, AZ 0 Rady's Hospital / SD Food Bank National University 1978 $4,150,000 16
  • 14. Los Angeles Luxury at a Discount! The Christmas Bowl® has entered into a strategic alliance with the Marriott Corporation, which ensures teams, student body and fans of exceptional lodging rates* at their finest properties in LA: Renaissance Hollywood Hotel & Spa Manhattan Beach Marriott LA Marriott Downtown Marriott at LAX Bowl Special Rate: $119/Night JW Marriott at LA Live Bowl Special Rate: $119/Night Bowl Special Rate: $99/Night Bowl Special Rate: $99/Night Bowl Special Rate: $99/Night * Similar Christmas Bowl® rates are available at all other Southern California Marriott properties upon request. All rates are subject to change in 2014. 17
  • 15. Christmas Bowl® Primary Charity The Christmas Bowl® has established a long term exclusive agreement with Children’s Miracle Network Hospitals to be the primary charity of the new game. The Christmas Bowl® will serve as a high profile platform for the organizations fundraising efforts, maintaining the most visibility within the marketing of the bowl game behind the title sponsor. In addition, a portion of all ticket sales will be donated to the organizations hospitals. Children’s Miracle Network Hospitals is a non-profit organization that raises funds for more than 176 children’s hospitals. Countless individuals, organizations and media partners unite with the organization to help sick and injured kids in local communities worldwide. Donations to the organization creates miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year! It is the objective of the Christmas Bowl® to become one of the organizations leading fund raisers over the next 6 years, establishing the bowl game as the most benevolent event in the NCAA college bowl series. 19
  • 16. CMN Support Letter The Christmas Bowl® is exclusively aligned with CMN, the largest cause for children among all non-profits, through 2019! 20
  • 17. Children’s Miracle Network The Children’s Miracle Network hospitals (176) serve 17 million children and their families each year, which is significantly more than all other children’s causes combined! 17 Million Patients/Year 4.8 Million Members 129,000 Patients/Year 12,000 Wishes/Year 4,900 Patients/Year There’s a strong chance that at least one child in your local community is currently receiving healthcare treatments through CMN’s donations. www.childrensmiraclenetworkhospitals.org/ 21
  • 18. CMN Celebrity Support for the Christmas Bowl® “Children’s Miracle Network is truly America’s premier children’s health care charity and I can think of nothing more exciting or rewarding than to have the Children’s Miracle Network Christmas Bowl become a reality” - Tim Brown “Wow! a bowl game which will raise awareness and funds for children’s health care needs and Children’s Miracle Network. What a great idea. Children’s Miracle Network is truly a great charity and they represent our best hope for helping sick kids in everyone’s home town.” - Steve Young Steve Young NFL Hall of Famer & ESPN Analyst Tim Brown NFL Hall of Famer / ‘87 Heisman Trophy Winner “The Children’s Miracle Network Christmas Bowl®, what a powerful title in support of North America’s largest and most effective children’s charity. I would love to see it happen.” - Bo Jackson Bo Jackson Retired NFL Star / ‘85 Heisman Trophy Winner “Children’s Miracle Network and their 176 premier children’s hospitals across North America help 17 million children in need of health care annually. To create a college bowl game that will raise awareness and money for their cause is truly a great effort. I support it in every way.” - Jerry Rice Jerry Rice NFL Hall of Famer 22
  • 19. A Sampling of CMN Star Power Sir Paul McCartney Musician-songwriter Justin Beiber Singer John Schneider Actor/CMN Co-Founder LeAnn Rimes Singer/Actress Glenn Beck TV/Radio Show Host Dr. Oz Surgeon/TV Show Host Dr. Phil McGraw TV Show Host Julianne Hough Singer/Actor Jordin Sparks Singer Michelle Kwan Olympic Figure Skater Franco Harris NFL Hall of Famer David Archuleta Singer Marie Osmond Actress/Singer/ CMN Co-Founder Donnie Osmond Actor/Singer Tracy Byrd Singer Jonas Brothers Pop Rock Band Back Street Boys Pop Rock Band Teresa Scanlan 2011 Miss America 23
  • 20. NCAA Postseason Bowl Series is Big Business! • Bowl games generate over $1.3 billion in economic impact for host communities each year • Bowl games make $260 million in annual payouts to NCAA schools. Over $2.0 billion has been paid out since 2000, with more than $2.6 billion expected over the next decade! • Attendance for all 35 bowl games reached 1.72 million fans in 2012-13! • Total bowl game TV viewership reached 126 million TV households in 2012-13! • 50% of the 30 non-BCS bowls had attendance in excess of 50,000 fans. 60% of all 30 non-BCS bowls experienced increases in attendance from last year. Source: National Football Foundation and FBA 25
  • 21. Corporate Branding in the Postseason Bowl Series One of the best platforms to reach male consumers ages 18-49! The Christmas Bowl® is seeking a title sponsor now! 26
  • 22. Title Sponsorship Benefits  Full Branding Rights - Option to remove Christmas Bowl® name and brand it the “Brand X Los Angeles Bowl”  Stadium Signage with company/brand logo  Up to Eight 0:30 second TV commercial spots  Up to Eight 0:30 second Radio commercial spots  VIP packages / Preferred seating  Corporate ticketing programs / consumer ticket offerings for sweepstakes  Free Children’s Miracle Network licensing agreement – Good for one year for co-branding consumer goods  3 or 6 year title sponsorship options available  Price for exclusive title sponsorship: $1,000,000 per year -- 3 year minimum / 6 year maximum 27
  • 23. The Profile of ESPN College Football Fans (LA, New York, Chicago & Atlanta) ESPN viewers: • 33% have 4+ years of college • 48% white collar, professional, managers • Have a median household income of $81,239 • 65% own their home ESPN viewers are active and technologically savvy: • 77% own a personal computer • 70% have accessed the Internet over the past 30 days • 71% access the internet Demographics: • 73% Male; 27% Female • 61% are between the ages of 18-49 • 60% are between the ages of 25-54 Source: ESPN 28
  • 24. Christmas Bowl® Board of Directors Derek Dearwater President of Naturade® Chairman, Founder & CEO Christmas Bowl® John Perles Co-Chairman & President Christmas Bowl® George Perles Legendary BIG TEN & NFL Coach Founder & CEO Little Caesar’s Pizza Bowl Todd Alles VP, Operations - Christmas Bowl® Former Director of Football Operations - Ohio State University (2009-11) and University of Alabama (2007-08) Caryn Crump – CEO, Crump Consultants / Professor VP, Marketing & Media Relations – Christmas Bowl® Townsend Bell IRL IndyCar Series Driver / Entrepreneur VP, Corporate Sponsorships – Christmas Bowl® Brian Hazelgren Founder & Chairman GO*VETS Foundation 30
  • 25. A Seasoned Executive Committee The Christmas Bowl® executive team is a skilled group with over 100 years professional experience. In addition, John Perles, along with his father George Perles, have been instrumental in the establishment of three postseason bowl games: • Little Caesar’s Pizza Bowl (formerly Motor City Bowl) • Go Daddy Bowl (formerly GMAC Bowl) • International Bowl (defunct) Legendary Coach George Perles John Perles has successfully managed the operations of the Little Caesar’s Pizza Bowl (formerly Motor City Bowl) in Detroit, for the last 7 years. His role on the Christmas Bowl® board and the bowl staff will ensure the success of the most benevolent postseason bowl game in the college postseason bowl series. 31
  • 26. First Year Impact The Christmas Bowl® anticipates a first year actual attendance in excess of 45,000, and with strong regional marketing efforts it could surpass 60,000. The national television audience projection to be around 4,500,000 live viewers, given the following key points: • There’s high demand for Non-Access bowl games • The strength of the proposed conferences • Integration of CMN Hospitals fund raising events and entertainment with CMN Hospitals celebrities Christmas Bowl® contact information: Contact Telephone E-Mail Derek Dearwater – CEO (562) 453-6640 derek@christmasbowl.org John Perles – President (616) 821-5164 john@christmasbowl.org Note: The Christmas Bowl® (U.S. Registered Trademark 3788942) is a property of Christmas Bowl, LLC, a California based company 32