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New Media Briefing

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  • How many of you woke up and used the internet this morning before your first cup of coffee? How many of you have sent a text message in the last hour? How many of you have ever met or connected with someone online? DID YOU KNOW FUN FACTS? 1 out of 8 couples married in the U.S. last year met online (EX: 1/3 Children—Kris & Mandi) You Tube accounts for 60 % of all videos watched online (Online Video Stats, 01, 08) 13% of Internet users listen to podcasts (Pew, MAR 07) 28% of users tag online content of photos, stories, blogs (Pew, JAN 07) (Diggs) 65% of online American youth use social networking sites (Pew, MAY 09) 60% use instant messaging/txt messaging 84% of online American youth have posted messages to a friend’s Facebook Wall (PEW MAY 09) 35% Adults (18-34 vast majority) have social network profile (PEW 09) The IMPORTANT POINT is that these figures are huge and growing daily. Next – SecDef Video
  • Just plain embarrassing SECDEF video
  • Generation Next, Millennials, the Me generation are the first digital natives – our definition is under 25 New Media not new to them --- They EXPECT to use these tools They use technology and the internet to connect with people in new and distinctive ways Text messaging and email keep them in constant contact with friends Not using email anymore -- it ranks behind cell phones, picture messaging, & social networking (Rogers Wireless)
  • The Pentagon Channel – 24/7 DoD news and information delivered to 360 U.S. bases and military audiences in 177 countries. Daily newscasts, internal information programs, live coverage of Pentagon press briefings and Capitol Hill testimony by DoD officials Companion website with streaming and on-demand video, and associated social media DoD podcasts, other emerging media products; one million downloads each month Reaches more than 18 million domestic households   American Forces Radio and Television Service – distributes 8 original TV channels and 12 radio services of the top-rated U.S. news, sports, and entertainment programming, and inserts targeted information products for military audiences in 177 countries/territories. Military news programming is produced by affiliates in each major region, including Afghanistan and Iraq, and feeds The Pentagon Channel daily. Total audience is nearly one million.   American Forces Press Service – Produces OSD-level news coverage and interviews with DoD leaders for posting on the Defense.gov website and publishing by military publications. Distributes information via Twitter, Facebook, blogs, podcasts, and delicious.com   Public Web – maintains Defense.gov, the prime web portal of DoD, is the Department’s subject matter expert on Internet presence, and maintains public websites for OSD, Navy, Marine Corps, and Air Force; total of more than 500 sites.   Stars and Stripes – First Amendment daily newspaper delivered to or purchased by U.S. Forces overseas. Deployed troops get it delivered to them for free wherever they are. Also provides Internet versions of the paper. Daily printed copies number more than 90,000, and total readership of papers and web content are estimated at 350,000 each day. Defense Visual Information – manages and archives DoD’s still imagery used for operational planning and analysis, public affairs, and other applications. Distributes imagery on defenseimagery.mil website, hosting more than 800,000 images and Flickr.
  • New Media – supports DoD communication efforts through emerging media techniques Blogs- assists units in creating their own, or providing input to an existing blog Bloggers’ round table- arranges conferences with leading bloggers and posts podcasts and transcripts of the conference. Topics typically include military medicine, research, operations, and personnel issues. Blogtalkradio - assists units in creating their own “channel” on Blogtalk radio, or posting their information on an existing channel Podcasts - helps podcasts get distributed through multiple web sites Social Media­- distributes information via FaceBook, MySpace, YouTube, Twitter, etc. DoD video clips- helps units post videos on DoDvClips.mil RSS feeds- Really Simple Syndication feeds directly from DoD.gov web site
  • OASD(PA) maintains registry of all “Official” DoD social media presences. Centralized New Media Policy -- Decentralized Execution
  • DepSec memo brings all responsible parties to the table--discuss risks, vulnerabilities and opportunities DTM to establish policy on Internet Capabilities including new and social media Balance Risk with Opportunity Educate/Train DoD members to operate safely, effectively and responsibly in New Media environment
  • How many of you woke up and used the internet this morning before your first cup of coffee? How many of you have sent a text message in the last hour? How many of you have ever met or connected with someone online? DID YOU KNOW FUN FACTS? 1 out of 8 couples married in the U.S. last year met online (EX: 1/3 Children—Kris & Mandi) You Tube accounts for 60 % of all videos watched online (Online Video Stats, 01, 08) 13% of Internet users listen to podcasts (Pew, MAR 07) 28% of users tag online content of photos, stories, blogs (Pew, JAN 07) (Diggs) 65% of online American youth use social networking sites (Pew, MAY 09) 60% use instant messaging/txt messaging 84% of online American youth have posted messages to a friend’s Facebook Wall (PEW MAY 09) 35% Adults (18-34 vast majority) have social network profile (PEW 09) The IMPORTANT POINT is that these figures are huge and growing daily. Next – SecDef Video
  • Transcript

    • 1. DoD LIVE!
      • Communicating effectively using creative online strategies.
      Office of the Assistant Secretary of Defense for Public Affairs: Community Relations
    • 2.  
    • 3. 2.6 million military service members serving around the world… -65% are digital natives- Next Generation Thinking…
    • 4. Defense Media Activity
      • The Pentagon Channel : 1M Viewers
        • 24/7 news broadcast to 360 U.S. Bases, 177 countries
      • American Forces Radio & Television Service : 900K Viewers
        • Eight original TV channels – 12 radio services
        • Top rated U.S. News, Sports, Entertainment
      • Public Web : Defense.gov
        • 400 websites – 1.1M visitors per day
      • Defense Visual Information : 800K Images
      • American Forces Press Service, Stars and Stripes
    • 5. Podcasts Radio Blogs Video RSS Social Networks 2.8 Million Monthly Downloads New Media
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12. DoD Social Media Registry 200 sites and growing!
    • 13. Responsible and Effective use of Web 2.0 Technologies
    • 14.  
    • 15.  
    • 16. COMING SOON to DEFENSE.GOV
    • 17. Questions? Office of the Assistant Secretary of Defense for Public Affairs: Community Relations

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