Advertising Your Twitter Account

Linking
Register your Twitter account with the Defense.gov Social Media Hub
Link to your account from your Facebook site
Follow other units/senior officials/services
Try to have those you follow retweet something you said.
Ask other posts to follow you once you follow them
Use "#followfriday." This tag is used as a way to recommend people your followers might be interested in following. Try to get others to recommend you as well!

Registering Your Site with Defense.gov
Once you have your site up and running, click on this link to register your site with Defense.gov’s listing of social media sites.
Follow the instructions on the site.
After it’s approved, your Twitter site will be listed under the appropriate service section.

Content Sources
Create your own content by:
Advertising unit events such as contests, community service events, family days, etc.
Linking to photos from these events.
Linking to content on your other social media sites.
Link to content created by others.
DoDLive.com articles, blogs, and photos
Other social media sites (YouTube, Facebook)
Reputable local content. There is no restriction on this, but make sure it has been cleared with the appropriate authority (PAO or whoever has this responsibility).

Twitter Tips
Follow those you wish to have follow you. This will tell them you exist! For example, if you want to build a media following, follow the major press outlets. If they follow you, Direct Message them informing them about upcoming trip-related Tweets. Or any Tweets that are key messages.
Search the "following" lists of others to get ideas for new groups or organizations.
Take advantage of the DoD Leaders twitter list, the Pentagon Press Corps twitter list, or the DoD Twittererlist, which include a variety of principles, senior officers, and other service members who tweet.
Going to be using a unique hash tag for a special event? Tweet it! And ask others to Retweet it.
Don't bombard your followers with tweets. Unless live-tweeting a major event, 10 tweets max per day, and spread them out.
Adopt a voice. Don't sound too formal, but stay professional. Let your followers know there's a real person behind that embassy name!
Have an interesting image on your profile, not just your service seal.
You don’t have to tweet from Twitter.com. You can use a program like HootSuite.com or TweetDeck.com so you can track your stats.
Remember: Twitter is a conversation. Retweet, ask questions, respond to tweets, answer questions, and have fun!

Real Twitter Examples
USAF 433rd Airlift Wing:Retweeting Airman Magazine
RT @AirmanMagazine: Ever wondered who proposes AF uniform changes? If you're an Airman, it could be you. http://ht.ly/1Vf2u
USAG - Yongsang: Highlighting Facebook content
I posted a new photo to Facebookhttp://fb.me/EJXj6z4j
Marine Corps Reserve:Tweeting Recruitment Events
Get those resumes in shape! - (GSC) http://fb.me/xLBRN1aG
NATO Training Mission - Afghanistan:Using hashtags
Kandahar Afghan National Army Recruits Gain Leadership Skill: http://digg.com/d31WibO?t#Kandahar#Afghanistan Fighting #Taliban

Advertising Your Twitter Account

by Department of Defense

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