IN THIS ISSUE:
Message from Kim Clausen, President
No DCF Meeting in December; Next Meeting January 12, 2012
Special Interest Group (SIG) Meetings
Special Teleconference with 2012 ICF President, Janet Harvey, MCC: Dec 7, 2011
DCF Board of Directors Positions Available
Calling All Volunteers!
Membership in the DCF
DCF is on Facebook, LinkedIn, Twitter & YouTube!
General Meeting Information
Message from Kim Clausen
President, Denver Coach Federation
A NEW YEAR'S BENEDICTION FOR YOU
As we bring 2011 to an end, all of us from the DCF Board of Directors wish you and your family a
joyous holiday season!
Additionally, I would like to offer you a special benediction. I love benedictions because they are
an utterance of good wishes, or the form of a blessing that one bestows upon another. And we can
never have too many good wishes.
So here's a New Year's Benediction for you.
In 2012, I wish for you these things:
May you reflect upon 2011 and feel GRATITUDE.
Gratitude for your accomplishments and success, and even for the challenges that helped you
grow in wisdom, experience and strength.
May you look to 2012 and be filled with HOPE.
Hope in all things that matter most to you -
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love, family, relationships, good health, joy, and prosperity.
May you approach 2012 with great BELIEF.
Belief that you can be abundant,
Belief that you deserve to be prosperous,
and belief that you bring value to those you serve.
And may you step into 2012 with great ANTICIPATION.
Anticipation for success in all areas of your life,
and for the achievement of your dreams.
These are my 4 wishes for you -
gratitude, hope, belief and anticipation.
Blessings to you this holiday, and here's to an amazing 2012.
We'll see you on the other side!
No DCF Meeting In December; Next Meeting January 12
Date: January 12, 2012
Time: 7:00PM to 9:00PM
(SIGs start at 6:00PM before the general meeting)
Location: PPA Event Center, 2105 Decautur St, Denver, CO 80211
Speaker: Heather Lutze
Topic: "Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing"
Just look around. The world navigates The Web Via Their Thumbs on their
Smartphone or iPhone! How does a business plan for the future and
innovate now for Findability and profits.
Fully 65% of adult internet users now say they use a social networking site like MySpace,
Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet
surveys that 50% of all adults use social networking sites.
Adapt or Die…Which Do You Choose For Your Company? Our goal as business owners is to attract
the right customers and persuade them to buy, but with people searching in a myriad of different
places, how do I ensure that my business gets found with Social Media? Social Media Sites like
Twitter, YouTube, LinkedIn and Twitter ARE SEARCH ENGINES! You will be inspired with new ideas
and a greater understanding of how to leverage Social Media for Findability and how keyword
research can help find you, including what tangible steps you can take to be successful on the key
Social Media sites.
The presentation will cover:
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Becoming findable under the right keywords
How to setup and optimize your Social Media sites
How to get real business from Social Media
Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.
CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos
CEO Interview and Case Study with Governor of Colorado John Hickenlooper
CEO Interview and Case Study with Keegan Gerhard, Celebrity Chef for Food Network
CEO Interview and Case Study with Charlie Cole, VP of Luck Brand Jeans
CEO Interview & Case Study with Bill Gerth, Head of ComCast Twitter Team!
This presentation will give you strategies, tactics, tools and tips to optimize your Social Media
Marketing efforts in conjunction with your website. Social Media Marketing, just like a website, can
be so much more than just an online brochure. Optimizing your Social Media correctly, using free,
low-cost tools and Heather’s strategies; website owners can dominate the first page of search
engine results. This is the Findability Formula for Social Media – an in depth look into Social Media
and a “how-to” approach to dominating search results and market share online.
Led by Social Media expert Heather Lutze, this high-energy and informative presentation is not
just for geeks, but designed for everyone on your team responsible for attracting customers and
About Heather Lutze
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on
search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical
Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business
Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered
with the same witty, “no-geek-speak” style that has managed to demystify Internet marketing for
countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with
nothing more than a dream of entrepreneurship and a computer in the basement, Heather built
her business into a multimillion-dollar company—the Findability Group. Today she leads a
dedicated and slightly obsessed team of search marketing pros—their mission—to connect clients
with their perfect customers online.
PLEASE NOTE: Everyone must register for the monthly meetings including DCF members.
CLICK HERE TO REGISTER for the January 12, 2012 DCF Meeting.
Special Interest Groups (SIGs)
EXPLORING COACHING AS A PROFESSION SIG
The Exploring Coaching as a Profession SIG will not be meeting in December.
Judy Sabah, MCC, PMC
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FUNDAMENTALS OF STARTING YOUR COACHING PRACTICE SIG
The Fundamentals of Starting Your Coaching Practice SIG will not be meeting in December.
Dr. Barbara Flood
MARKETING FOR THE ESTABLISHED COACH SIG
The Marketing for the Established Coach SIG will not be meeting in December.
The topic in January is "Giving Talks to Service and Business Groups."
Benjamin Aderhold, Ph.D
EXECUTIVE AND BUSINESS COACHES SIG
The Executive and Business Coaches SIG will not be meeting in December.
Special Teleconference with 2012 ICF President, Janet Harvey, MCC:
December 7, 2011 at 10am ET
Earlier this year, the ICF announced that beginning April 1, 2013, all ICF members will be required
to have completed at least 60 hours of coach specific training to be a member (or maintain
membership) with the ICF. Janet Harvey will share during the call session the details of the MER
initiative (MER = Minimum Eligibility Requirements) and then answer questions you may have.
Date: December 7, 2011
Time: 10:00am Eastern time
Dial in details: 1-218-895-3953
The call facilitator is the 2011 Professional Coaches Association of Michigan President, Kathy Igoe.
Any questions about the bridge number and teleconference, please visit www.michigancoaches.org
or contact by email: firstname.lastname@example.org
No RSVP is required.
For more information about the Minimum Eligibility Requirements (MER) for ICF Membership, visit
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DCF Board of Directors Positions Available
The new DCF Board of Directors take their positions in January, and we need your support.
We have a several roles open, and we need a few leaders to step up and join us.
We want you on our team!
Director of Communications
Click here for the job descriptions on the DCF website for more details.
These roles require minimal time and are extremely rewarding.
This is a great way for you to GIVE A LITTLE and GET A LOT.
Additionally, these roles are critical to the Denver Coach Federation.
Without your support, we cannot continue to provide the great programs
and community that we have been able to offer for so many years.
Our Coaching Chapter is exceptional. Let's keep it that way.
Come join us! Please send an email to email@example.com
Calling All Volunteers!
We invite you to share your skills, talents, and experiences with DCF and play a bigger role in the
coaching community. How? Read on to see how easy it is to play full out.
We have opportunities for you to be of service in the following areas:
Facilitator for one of our monthly Special Interest Groups (SIG) - Facilitating a SIG
allows you to grow as a leader, meet lots of amazing coaches, and develop an exciting
program that you can use in other areas of your coaching practice.
DCF Blogger - Would you like to learn more about blogging in a safe environment and
would enjoy sharing emerging trends with the coaching community? Then this has your
name written all over it. :)
Manage DCF Twitter - Are you a tweeting fanatic and have a few extra minutes each
week to tweet out to coaches and the community about our DCF meetings, events, and
Manage DCF Facebook - Post our events, speakers, coaching tips, etc. It's a great way to
Greeters - Remember how you felt when you came to your first DCF meeting? Help our
new guests feel welcome and at home.
Channel 9 News Health Fair - Help us be a part of this great program so that we can be
of service to the community.
PBS Phone Support - Set up a date/time for us to give back to this important community
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DCF Press Releases - Do you have experience writing and sending out press releases?
We'd love your help in getting this started!
Jobing.com - Find out when these events are and encourage our members to attend to
help coach job seekers in finding their new dream job. It might even lead to new clients!
Assist with DCF workshops - We enjoy providing valuable workshops for our DCF
members and invite you to be a part of this dynamic, engaging program. We occasionally
need help in identifying interesting workshops, getting info about the workshop in the
montly newsletter, etc.
Identify teleseminar opportunities for DCF members - Is there a topic you think the
members would get value from or is there a speaker who you know of who would "WOW"
our members? Jump in and be a part of this initiative!
Follow up with DCF speakers - Assist them with accommodations, transporation, special
needs, etc. - This will allow you to meet some "Movers and Shakers" in the world of
Create a member survey asking for feedback on what areas/topics they're interested in
to ensure we're meeting the needs of our members.
Resource Management Support - Go through the existing DCF resources on file and
determine what's current/beneficial to coaches and what's outdated.
Resource of the Month - Highlight a resource from our library and write a brief summary
of it for our monthly newsletter. What a great opportunity to learn a new coaching skill, and
then share it with your peers.
Please contact Kim Canning at 303-349-9128 or firstname.lastname@example.org to learn more about these
exciting opportunities or to get signed up today.
We value your creative ideas and are committed to being the #1 resource for coaches in Colorado.
Thank you for making a difference! We truly appreciate you and all that you share with us.
The DCF Board of Directors
Membership in the Denver Coach Federation
The Denver Coach Federation has had a wonderful year, and we're preparing to have an even
more exciting year in 2012. Our vibrant community of coaches has grown over the past year and
is actively engaged in many different ways of coaching and helping clients grow and develop. Our
community will continue to get stronger as more coaches, both new and experienced coaches
alike, make a commitment to become active members of the Denver Coach Federation. We have
much to offer one another as we build our organization and our profession, and the first step is to
join the Denver Coach Federation.
As a member of DCF, you will be part of a wonderful community of individuals committed to
making a difference in the lives of their clients, connecting with other coaches, developing
themselves, and contributing to the profession of coaching. Our community includes brand new
coaches as well as very experienced and highly successful ones. We also welcome those who are
exploring coaching as a profession or have not yet started the process of becoming a coach.
There are many benefits to membership in DCF, starting with being able to attend the monthly
meetings at no additional cost. The educational presentations during the meetings are delivered
by highly successful coaches with special expertise and are but one of the resources available for
helping you develop your coaching skills and build your business. As a member, you also have the
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opportunity to network with other coaches and participate in one of the Special Interest Groups
(SIGs). The SIGs are led by experienced coaches, giving you the opportunity to learn and engage
in lively discussion. Three of the four SIGs are held immediately prior to the meeting, and one is
held off-site on a different day. The SIGs currently available are: Exploring Coaching as a
Profession; Fundamentals of Starting a Coaching Practice; Marketing for the Established Coach
and Executive Coaching. In addition to the SIGs and monthly educational programming, we also
have other programs and events such as workshops and tele-classes, with reduced rates for
It’s very easy to join by going to the DCF Website and filling out the form:
If you have questions about membership, please call me at 303-503-9681.
DCF Membership Director
DCF is on Facebook, LinkedIn, Twitter & YouTube!
Check out the Denver Coach Federation on:
Become a Fan!
If you have any questions, please feel free to email us at email@example.com
The Denver Coach Federation has a fabulous Resource Library with over a hundred educational
tapes and books addressing such disciplines as leadership coaching, executive and corporate
coaching, career coaching, relationship coaching, life coaching, and spiritual coaching, as well as
practice development for coaches. Its purpose is to promote education, business development and
support for DCF members.
The Resource Library is perhaps best known for its great selection of audiotapes. Several years
worth of ICF Conference audiotapes include leadership and coaching topics by such high-profile
individuals as Laura Berman-Fortgang, Ken Blanchard, Jack Canfield, Wayne Dyer, Cheryl
Richardson, and Benjamin Zander, along with many other masterful coaches. A variety of other
resources include such great tapes as "High End Coaching" and "Personal Evolution" by Thomas
Leonard and Frederic Hudson's book, The Handbook of Coaching.
In addition to developing leadership and coaching skills, audiotape topics are specific to
self-promotion and networking, use of assessments, therapists as coaches, attraction principles,
team coaching, self- coaching, emotional intelligence, appreciative inquiry, speaking, and getting
published. Members may borrow up to four resources per month upon signing "The Agreement for
Brenda Cody, M.S., Resource Librarian
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General Meeting Information
Regular Monthly Meetings
Members: No Charge
Non-Members / Guests: $25 per meeting fee
When: 2nd Thursday of every month
6:00PM - 9:00PM
SIGs start at 6:00PM, and the General Meeting starts at 7:15PM sharp.
Where: PPA Event Center, 2105 Decatur Street, Denver, Colorado 80211
The PPA Event Center is on the corner of 21st Avenue and Decatur Street
PPA Event Center website: www.ppaeventcenter.com
Map to PPA Event Center:
Questions? Comments? Ideas to Share?
We welcome your comments and ideas and are happy to answer questions.
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DCF Board Members
Kim Clausen, President
Marty Vondrell, President-Elect
Karen McGee, Membership Director
Carol Schultz, Education Director
Reuel Hunt, Treasurer
Kim Canning, Secretary
Barbara Flood, Past President
Copyright 2011 Denver Coach Federation
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