YouTube Channel One - What Brands Need to Know


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This document presents an overview of the new changes and recommendations to convert your channel to the new YouTube Channel One.

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YouTube Channel One - What Brands Need to Know

  1. 1. YouTube Channel One -What Brands need to know.March 12th, 2013
  2. 2. Context> March 8th, Google unveiled its redesign of YouTube Channels: YouTube Channel One.> First, the channel changes offer brands stronger What this document covers: visual impact across all platforms. >YouTube Channel one - Unsubscribed View> Second, the option of a Channel trailer video can >YouTube Channel one - Subscribed View help convert more subscribers. >Bigger visual impact across all platforms. >Convert subscribers with a Channel Trailer video.> Third, brands now get more flexibility and control >Get More Control Over What Users See. over what users see. >Next Steps> This document presents an overview of the new changes and recommendations to convert to the new YouTube Channel One 2
  3. 3. YouTube Channel One - Unsubscribed View
  4. 4. YouTube Channel One - Subscribed View
  5. 5. Bigger visual impact across allplatforms.What’s New> New Channel Art looks good on any device: TV, tablet, mobile and desktop.Recommendations> Use a visually rich photo that represents the brand and it’s story.> Use a photo 2120 pixels by 1192 pixels.> Keep in mind the areas where overlays cover the image (on desktop only).> Develop visuals according to YouTube creative guidelines. 5
  6. 6. Convert more subscribers with aChannel Trailer video.What’s new> A trailer video is displayed when non-subscribed viewers land on your channel.> This video can help convert new channel viewers into subscribers.Recommendations> Create a trailer video that it short and engaging.> Throw a strong call to action at the end to drive subscriptions.> Think of it as an ad, showcase not only the brand but its channel content. Treat as a chance to hook viewers and win new subscribers. 6
  7. 7. Get More Control Over What Users See.What’s new> Shelves - organize your content in various sections e.g. playlists, curated videos, uploads.> List Related Channels that are similar to the brand.> List Featured Channels e.g. partners, charities, friend companies.Recommendations> Showcase the brand’s playlists in Shelves in order of most importance.> Vary content by adding a Shelf with video content curated from other users.> Disable the Related Channels option in case it might feature competitor channels. 7
  8. 8. Next Steps>New channel design must be enabled manually, but an possible mandatory roll-out may be scheduled.For Brands>Work on a deployment plan and timeline.>Produce a trailer video for unsubscribed views.>Prepare all required items for a smooth migration.>Convert your channel to a YouTube Channel One. 8
  9. 9. Thank you Jean-François Deschamps Digital Strategist @JFrDeschamps References > > hl=en&topic=16630&answer=2972003 > @DentsuBos Available-for-Everyone > for.html > 9