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YouTube Channel One - What Brands Need to Know
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YouTube Channel One - What Brands Need to Know

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This document presents an overview of the new changes and recommendations to convert your channel to the new YouTube Channel One.

This document presents an overview of the new changes and recommendations to convert your channel to the new YouTube Channel One.

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  • 1. YouTube Channel One -What Brands need to know.March 12th, 2013
  • 2. Context> March 8th, Google unveiled its redesign of YouTube Channels: YouTube Channel One.> First, the channel changes offer brands stronger What this document covers: visual impact across all platforms. >YouTube Channel one - Unsubscribed View> Second, the option of a Channel trailer video can >YouTube Channel one - Subscribed View help convert more subscribers. >Bigger visual impact across all platforms. >Convert subscribers with a Channel Trailer video.> Third, brands now get more flexibility and control >Get More Control Over What Users See. over what users see. >Next Steps> This document presents an overview of the new changes and recommendations to convert to the new YouTube Channel One 2
  • 3. YouTube Channel One - Unsubscribed View
  • 4. YouTube Channel One - Subscribed View
  • 5. Bigger visual impact across allplatforms.What’s New> New Channel Art looks good on any device: TV, tablet, mobile and desktop.Recommendations> Use a visually rich photo that represents the brand and it’s story.> Use a photo 2120 pixels by 1192 pixels.> Keep in mind the areas where overlays cover the image (on desktop only).> Develop visuals according to YouTube creative guidelines. 5
  • 6. Convert more subscribers with aChannel Trailer video.What’s new> A trailer video is displayed when non-subscribed viewers land on your channel.> This video can help convert new channel viewers into subscribers.Recommendations> Create a trailer video that it short and engaging.> Throw a strong call to action at the end to drive subscriptions.> Think of it as an ad, showcase not only the brand but its channel content. Treat as a chance to hook viewers and win new subscribers. 6
  • 7. Get More Control Over What Users See.What’s new> Shelves - organize your content in various sections e.g. playlists, curated videos, uploads.> List Related Channels that are similar to the brand.> List Featured Channels e.g. partners, charities, friend companies.Recommendations> Showcase the brand’s playlists in Shelves in order of most importance.> Vary content by adding a Shelf with video content curated from other users.> Disable the Related Channels option in case it might feature competitor channels. 7
  • 8. Next Steps>New channel design must be enabled manually, but an possible mandatory roll-out may be scheduled.For Brands>Work on a deployment plan and timeline.>Produce a trailer video for unsubscribed views.>Prepare all required items for a smooth migration.>Convert your channel to a YouTube Channel One. 8
  • 9. Thank you Jean-François Deschamps Digital Strategist @JFrDeschamps References jean-francois.deschamps@dentsubos.com > http://www.youtube.com/onechannel > http://support.google.com/youtube/bin/answer.py? hl=en&topic=16630&answer=2972003 > http://searchenginewatch.com/article/2253671/YouTube-One-Channel-Now- @DentsuBos Available-for-Everyone > http://youtubecreator.blogspot.ca/2013/03/youtube-one-channel-now-available- for.html > http://mashable.com/2013/03/08/youtube-one-channel/ www.dentsubos.com 9

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