Your SlideShare is downloading. ×
0
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Facebook News Feed Redesign - Net Takeaway for Brands
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook News Feed Redesign - Net Takeaway for Brands

208

Published on

This document lists the new features of the new Facebook News Feed and proposes recommendations to optimize brand pages and their content.

This document lists the new features of the new Facebook News Feed and proposes recommendations to optimize brand pages and their content.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
208
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook News FeedRedesign:Net Takeaway for Brands.March 11th, 2013
  • 2. Context> Over the past few years, Facebook has received a lot of feedback What this document covers: from users concerning their cluttered news feed. > The new look of News Feed> Facebook has released a spring cleanup, unveiled on March 7th as the “new” > Blown up, richer photos, videos and links news feed. Changes will be slowly introduced to users. > Larger stories for Page likes> First the new news feed will make room for more visually rich content, which > Organized news feed by media type is an opportunity for more brand engagements. > Implications for media> Second, since it will give users new options to filter what they see by > Next Steps selecting different feeds, brands will need to foster more valuable and sharable content to increase their reach.> This document lists the new features and proposes recommendations to optimize brand pages and their content accordingly. 2
  • 3. The New Look of the ‘News Feed’ 3
  • 4. Blown-up photos, videos and links tocollect more brand engagements.What’s new> Larger space for richer photos and videos> Story text is now displayed in photo in white> Video title and source are now enclosed in video thumbnailRecommendations> Invest in the production of premium content (photos and videos)> Share richer and stronger visual content> Use photos with a minimum width of 552 pixels> Keep in mind critical photo areas where text overlays will be displayed (white background and the white text in the photo) 4
  • 5. Larger stories for Page likes to helpconvert more fans.What’s new> Page Like stories are now larger> Profile, cover picture and social context (mutual friends) are now displayed in the storyRecommendations> Optimize the cover photo to tell your page’s story and increase the chance of converting friends’ of fans> Improve your page experience by making it engaging> Keep in mind critical photo areas where text overlays will be displayed (white background and the white text in the photo) 5
  • 6. Possible lower reach for brands as fansare now in control of what they seeWhat’s new> Fans now have the power to choose the content they see by selecting different filters> Brand content will be displayed under the “Following” feed or will it will depend on the type of content they publish ex “Photos”> Filters imply a reduced reach for brands, but users will be more prone to engage when they’ve chosen to view branded content.Recommendations> Continue to share and foster engaging branded content- likes, - News Feed - a feed serving content that is most relevant to you (same feed as now) comments and shares- to increase the chance of showing up in friends’ of fans’ feeds. - Most Recent - a feed of content from friends and the pages you like in chronological order - All Friends - a feed that shows you everything your friends are sharing - Photos - a feed with nothing but photos from your friends and the pages you like - Music - a feed with posts about the music you listen to - Following - a feed with the latest chronological news from the pages you like 6
  • 7. Invest more in bigger and better ads.What’s new> Bigger photos mean bigger ads> Ads on the right hand side of the page will be wider, with clearer call to actions.> The new filters will be ad free for now. Only organic content will be displayed in the “Following” or “Photo” feed. Advertising capabilities will become available later this year.> Also later this year, new 15-sec auto-play video ads in news feedRecommendations> Increase media investment to promote more content> Continue to share a variety of content (not only promotional content) to be promoted with media 7
  • 8. Next StepsNews feed features roll-out> Be one of the first, sign up: https://www.facebook.com/about/newsfeed> Desktop roll-out is already underway, but features will be slowly introduced to users as Facebook determine how it affects engagement.> The new version of the Facebook mobile app, including these features, will also roll-out in March.For Brands:> Experiment, test and learn in order to identify the actual impacts.> Keep a close eye on reach and engagement metrics.> Optimize content strategy in order to maximize engagements. - Event and Links layouts - 8
  • 9. Thank you Jean-François Deschamps Digital Strategist References > http://mashable.com/2013/03/07/hands-on-with-the-new-facebook/ > http://mashable.com/2013/03/10/facebook-video-ads/ > http://www.youtube.com/watch?v=_PW54Sm99ck&list=UUcr9tciZbuvJrEVAgIXCp8Q > http://new.livestream.com/facebooklive/stream @JFrDeschamps > http://fr.scribd.com/doc/129339095/The-Facebook-News-Feed-Update-What-Marketers-Need-to-Know jean-francois.deschamps@dentsubos.com @DentsuBos www.dentsubos.com 9

×