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Helping You Succeed in the Digital Era
Your Digital Era Career
Courtney Shelton Hunt, PhD
September 12, 2013
Topics to Cover
Understanding the Digital Era
How social and digital technologies are
transforming how work gets done
W...
UNDERSTANDING THE DIGITAL ERA
Five+ Decades!?!?
Copyright © 2013, Courtney Shelton Hunt - all rights reserved4
Social Tech Makes the World Go „Round
Copyright © 2013, Courtney Shelton Hunt - all rights reserved5
Social Media through the Ages
Cave Paintings Hieroglyphics Smoke Signals
Messengers Ham Radio CB Radio
Think of (digital) ...
OMG, Social Media is SO Last Century!
Classmates.com
launches
1992 1993 1994 1995
First web
search engine
First SMS text
m...
What‟s Your SMQ?
Copyright © 2013, Courtney Shelton Hunt - all rights reserved8
New Software and Hardware New Forms of Digital Networks
Copyright © 2013, Courtney Shelton Hunt - all rights reserved9
Thi...
In the Industrial Era In the Digital Era
Copyright © 2013, Courtney Shelton Hunt - all rights reserved10
+
“Real World” vs...
Terms and Trends
3D Printing
Augmented reality
Bitcoin
BYOD
Chromecast
CMS
CRM
Crowdfunding
DDoS
e-Discovery
FISA
Hacking
...
THE DIGITAL ENTERPRISE
Industrial Model
Work and knowledge are centralized,
with people and information physically
co-located
Work and knowledge ...
Organizations Get “Social”
Public
Social Media
Pages
(Semi)Private
Digital
Groups
Internal Platforms
Communication
And
Col...
Focus on Features and Functions
Feature/Function Externally
Inter-
Organizationally
Intra-
Organizationally
Blogging (and ...
There are No Limits…
Feature/Function Externally
Inter-
Organizationally
Intra-
Organizationally
Blogging (and Vlogging) X...
Social Business Platforms
Copyright © 2013, Courtney Shelton Hunt - all rights reserved17
Platform Uses
 Maintaining customer, talent, alumni and
other digital communities
 Intranets and extranets
 Document st...
Social Business Applications
 Accounting and Auditing
 Finance
 Law and Ethics
 Operations Management
 Knowledge Mana...
Functional Area Impacts
• Enhancement of business intelligence through the
use of 2.0 technologies
• Changes in what audit...
Functional Area Impacts
• Changes in regulations and case law to reflect Digital
Era realities (both commercial and employ...
Functional Area Impacts
• Enterprise 2.0 platforms and related initiatives
• New ways of promoting innovation and creativi...
Functional Area Impacts
• New interaction expectations for leaders
• New internal governance challenges and issues
• Incre...
Functional Area Impacts
• New job requirements for a wide variety of
positions, along with related concerns about
compensa...
DIGITAL ERA LEADERSHIP
4 Barriers to Social Media Adoption
Copyright © 2013, Courtney Shelton Hunt - all rights reserved26
Accepting the “New Normal”
 Embracing Digital Era truths
 Comprehending how big the juggernaut really is
 Being able to...
Digital Era Truths
 Technology doesn’t care how old you are.
 Interacting via social media and other digital
technologie...
New Focus
 Placing a greater emphasis on where the
organization is going than where it is and
where it’s been
 Making ti...
New Perspectives
 Thinking of new communication technologies
as utilities rather than novelties – very
powerful utilities...
New Behaviors
 Developing digital competencies
 Being disciplined, and helping others do the
same
 Moving from “command...
Fiduciary Responsibilities
 Understanding Digital Era risks and managing them
properly
 Understanding new and evolving l...
Managing Human Capital in New Ways
 Addressing organization impacts including
– New positions
– Changes in existing roles...
Digital Era Competency Areas
 Concepts: Ideas unique to the Digital Era, or that take on new meaning
in the Digital Era
...
Technology Initiatives in the Digital Era:
Leadership from the Top AND the Bottom
 Strategic prioritization
 Resource al...
DIGITAL ERA CAREERS
20 Jobs of The Future?
 Productivity Counselors
 Personal Digital Curator
 Corporate Disorganizer
 Curiosity Tutor
 A...
38
Talent Management 2.0
• Employment brand promotion
and realistic previews
• Job postings/applications
• Candidate searc...
39
Talent Management 2.0
New Employee
Orientation/Onboarding
• Introducing organizational
culture
• Inside scoop on “how t...
Talent Management 2.0
Career
Development
Leadership
Development
• Skills assessments
• Career pathing
• Succession
plannin...
Final Selection
Social Screening
Social Assessment
Social Recruitment
Social Sourcing Social Referrals
Social Advertising
...
Food for Thought
 Everyone has a digital identity –
whether they want one or not
 Our digital identity and brand may
be ...
Create a Social Media System
Copyright © 2013, Courtney Shelton Hunt - all rights reserved43
Managing Your Digital Brand
 Step 1: Review and Critique
– Conduct internet searches on yourself
– Evaluate your public p...
Digital Due Diligence
Copyright © 2013, Courtney Shelton Hunt - all rights reserved45
Copyright © 2013, Courtney Shelton Hunt - all rights reserved46
Discussion
ABOUT THE DENOVATI GROUP
The Denovati…
 Pronunciation guide: day-no-VAH-tee
 Deconstructing the term:
– DE = Digital Era
– NOV = short for novani...
The Denovati Group
Courtney Shelton Hunt, PhD
Courtney is the Founder and Principal of The Denovati Group and an
internati...
Denovati Digital Network
Click here to learn more and join us on one or more platforms
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Your Digital Era Career

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Denovati Group Founder Courtney Shelton Hunt was a guest speaker in undergraduate and MBA courses entitled Social Media and the Changing Nature of Business Communication on September 12, 2013. Her talk focused on the current and future states of organizations and organizational life, how social and digital technologies are transforming how work gets done, what it means to be a leader in the Digital Era, and how Digital Era realities will impact the career trajectories of young professionals in particular.

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Transcript of "Your Digital Era Career"

  1. 1. Helping You Succeed in the Digital Era Your Digital Era Career Courtney Shelton Hunt, PhD September 12, 2013
  2. 2. Topics to Cover Understanding the Digital Era How social and digital technologies are transforming how work gets done What it means to be a leader in the Digital Era Digital Era career considerations What’s on your mind? Copyright © 2013, Courtney Shelton Hunt - all rights reserved2
  3. 3. UNDERSTANDING THE DIGITAL ERA
  4. 4. Five+ Decades!?!? Copyright © 2013, Courtney Shelton Hunt - all rights reserved4
  5. 5. Social Tech Makes the World Go „Round Copyright © 2013, Courtney Shelton Hunt - all rights reserved5
  6. 6. Social Media through the Ages Cave Paintings Hieroglyphics Smoke Signals Messengers Ham Radio CB Radio Think of (digital) social media as “new” tools for doing “old” things All images from Wikipedia Copyright © 2013, Courtney Shelton Hunt - all rights reserved6
  7. 7. OMG, Social Media is SO Last Century! Classmates.com launches 1992 1993 1994 1995 First web search engine First SMS text message sent Match.com launches First blog? First graphics- based web browser Craigslist launches First video webcast First wiki First library of digital images First image posted to the web eBay opens for business First consumer- priced digital camera Source: Jeremy Norman’s From Cave Paintings to the Internet Copyright © 2013, Courtney Shelton Hunt - all rights reserved7
  8. 8. What‟s Your SMQ? Copyright © 2013, Courtney Shelton Hunt - all rights reserved8
  9. 9. New Software and Hardware New Forms of Digital Networks Copyright © 2013, Courtney Shelton Hunt - all rights reserved9 Thinking beyond Social Technology We’re talkin’ SMAC: Social, Mobile, Analytics, Cloud
  10. 10. In the Industrial Era In the Digital Era Copyright © 2013, Courtney Shelton Hunt - all rights reserved10 + “Real World” vs. “The Cloud”
  11. 11. Terms and Trends 3D Printing Augmented reality Bitcoin BYOD Chromecast CMS CRM Crowdfunding DDoS e-Discovery FISA Hacking MOOC SaaS SEA, SEM, SEO Smart watches Copyright © 2013, Courtney Shelton Hunt - all rights reserved11 How many can you define and/or describe?
  12. 12. THE DIGITAL ENTERPRISE
  13. 13. Industrial Model Work and knowledge are centralized, with people and information physically co-located Work and knowledge are decentralized, with information being distributed via email (and often stored locally) even when people are physically co-located Work is decentralized, with people being both physically co-located and disbursed, but information and knowledge are centralized Early Digital Model Mature Digital Model The Evolution of Work Copyright © 2013, Courtney Shelton Hunt - all rights reserved13
  14. 14. Organizations Get “Social” Public Social Media Pages (Semi)Private Digital Groups Internal Platforms Communication And Collaboration Knowledge Management Business Intelligence Project Management Learning Copyright © 2013, Courtney Shelton Hunt - all rights reserved14
  15. 15. Focus on Features and Functions Feature/Function Externally Inter- Organizationally Intra- Organizationally Blogging (and Vlogging) Chatting/instant messaging Customized aggregators, dashboards, portals Discussion forums Email File sharing and editing Geolocating Group/subgroups Media sharing (photos, videos) Microblogging, status updates News and event sharing Podcasts, videocasts (live or recorded) RSS feeds Social bookmarking User-generated profiles Virtual reality/simulations Wikis Rather than thinking about specific platforms, products, or services, think about how specific 2.0 features and functions can be used: • Externally (i.e., marketing/branding, sales, PR, customer service) • Internally (e.g., knowledge management, business intelligence, internal communication) • And between organizations (e.g., product development, project management) Copyright © 2013, Courtney Shelton Hunt - all rights reserved15
  16. 16. There are No Limits… Feature/Function Externally Inter- Organizationally Intra- Organizationally Blogging (and Vlogging) X X X Chatting/instant messaging X X X Customized aggregators, dashboards, portals X X X Discussion forums X X X Email X X X File sharing and editing X X X Geolocating X X X Group/subgroups X X X Media sharing (photos, videos) X X X Microblogging, status updates X X X News and event sharing X X X Podcasts, videocasts (live or recorded) X X X RSS feeds X X X Social bookmarking X X X User-generated profiles X X X Virtual reality/simulations X X X Wikis X X X Yes, the answer is “all of the above”! • All of the 2.0 features and functions available today, as well as those not yet launched, can be used in any way an organization sees fit • It all depends on your strategic goals and objectives, and the value of the tools and technologies in helping achieve them Copyright © 2013, Courtney Shelton Hunt - all rights reserved16
  17. 17. Social Business Platforms Copyright © 2013, Courtney Shelton Hunt - all rights reserved17
  18. 18. Platform Uses  Maintaining customer, talent, alumni and other digital communities  Intranets and extranets  Document storage and management  Individual communication and collaboration  Communication and collaboration within teams, groups and departments  Project management, both internal and external Copyright © 2013, Courtney Shelton Hunt - all rights reserved18
  19. 19. Social Business Applications  Accounting and Auditing  Finance  Law and Ethics  Operations Management  Knowledge Management  Information Technology  Leadership  Communications  Human Capital Management Copyright © 2013, Courtney Shelton Hunt - all rights reserved19
  20. 20. Functional Area Impacts • Enhancement of business intelligence through the use of 2.0 technologies • Changes in what auditors need to focus on • Impact of new technologies on behavioral accounting Accounting and Auditing • New regulations and requirements from entities like FINRA and the SEC • Increasing use of social media by activist investors, financial advisors and financial services organizations • Impact of social media chatter on share prices Finance Copyright © 2013, Courtney Shelton Hunt - all rights reserved20
  21. 21. Functional Area Impacts • Changes in regulations and case law to reflect Digital Era realities (both commercial and employment law) • Inclusion of social media in investigations • Changes in the nature and scope of e-discovery • General social issues and new ethical challenges (e.g., privacy) Law and Ethics • How new technologies can be used to enhance supply chain efficiency and effectiveness • The use of wikis and other tools to enhance internal operations Operations Management Copyright © 2011, Courtney Shelton Hunt - all rights reserved21
  22. 22. Functional Area Impacts • Enterprise 2.0 platforms and related initiatives • New ways of promoting innovation and creativity (e.g., crowdsourcing) Knowledge Management • Cloud computing and mobile devices as alternatives to traditional IT systems/approaches • New risk management issues from mobile devices and cloud computing • New 2.0 tools for managing IT and other projects Information Technology Copyright © 2013, Courtney Shelton Hunt - all rights reserved22
  23. 23. Functional Area Impacts • New interaction expectations for leaders • New internal governance challenges and issues • Increased need to incorporate digital technologies into strategy development and implementation • Cultural and change management challenges arising from new initiatives and shift to new technologies Leadership • New channels for internal and external communication • New normative expectations with respect to when and how people should communicate Communications Copyright © 2013, Courtney Shelton Hunt - all rights reserved23
  24. 24. Functional Area Impacts • New job requirements for a wide variety of positions, along with related concerns about compensation, performance management, etc. • New methods for onboarding and mentoring new employees • Changes in approaches to training and development, in terms of both content and delivery • Shifts in administrative processes (e.g., payroll, benefits) • New requirements for staffing, leadership development and succession planning • New approaches for acquiring and retaining talent Human Capital Management Copyright © 2013, Courtney Shelton Hunt - all rights reserved24
  25. 25. DIGITAL ERA LEADERSHIP
  26. 26. 4 Barriers to Social Media Adoption Copyright © 2013, Courtney Shelton Hunt - all rights reserved26
  27. 27. Accepting the “New Normal”  Embracing Digital Era truths  Comprehending how big the juggernaut really is  Being able to “talk SMAC” – and walk that talk  Accepting shifts in the balance of power and the loss of control  Letting go of Industrial Era notions of what “work” is, as well as when, where, & how it takes place  Recognizing that even “digital immigrants” need to learn how to operate like “digital natives”  Adopting a new focus, perspective, and behaviors Copyright © 2013, Courtney Shelton Hunt - all rights reserved27
  28. 28. Digital Era Truths  Technology doesn’t care how old you are.  Interacting via social media and other digital technologies is not a substitute for “real life” interactions. In the Digital Era, it IS real life.  The ability to leverage new technologies both strategically and tactically is important for organizations of all types, not just for-profit or consumer-oriented enterprises.  Technology adoption and adaptation is fundamentally a human endeavor.  High tech can be high touch. Copyright © 2013, Courtney Shelton Hunt - all rights reserved28
  29. 29. New Focus  Placing a greater emphasis on where the organization is going than where it is and where it’s been  Making time for environmental scanning and trend monitoring on a regular basis  Developing a strategic, holistic perspective that guides tactical decisions and actions Copyright © 2013, Courtney Shelton Hunt - all rights reserved29
  30. 30. New Perspectives  Thinking of new communication technologies as utilities rather than novelties – very powerful utilities that require expert management  Recognizing that social/digital technology can increase both efficiency and effectiveness  Moving past simplistic ROI perspectives on whether and how to leverage new technologies; taking a longer-term view Copyright © 2013, Courtney Shelton Hunt - all rights reserved30
  31. 31. New Behaviors  Developing digital competencies  Being disciplined, and helping others do the same  Moving from “command and control” to “listen and respond”  Embracing the need to be humble, open, honest, transparent, engaging, and ethical, with great communication skills and high levels of emotional intelligence Copyright © 2013, Courtney Shelton Hunt - all rights reserved31
  32. 32. Fiduciary Responsibilities  Understanding Digital Era risks and managing them properly  Understanding new and evolving legal and regulatory requirements – Commercial law – Employment law – Industry-specific standards  Reevaluating governance standards – Leadership (e.g., Board of Directors) – Internal operations  Allocating sufficient resources (both financial and human capital) to meet Digital Era demands efficiently and effectively Copyright © 2013, Courtney Shelton Hunt - all rights reserved32
  33. 33. Managing Human Capital in New Ways  Addressing organization impacts including – New positions – Changes in existing roles and responsibilities – Restructuring  Ensuring staff have the digital competencies they need to be successful in their jobs; recognizing that an LIY (learn it yourself) approach to new technologies is no longer effective (if it ever was)  Leveraging new technologies as part of talent management, career planning, leadership development, etc. Copyright © 2013, Courtney Shelton Hunt - all rights reserved33
  34. 34. Digital Era Competency Areas  Concepts: Ideas unique to the Digital Era, or that take on new meaning in the Digital Era  Tools: Specific enabling technologies or applications of technology  Platforms: Environments in which multiple social technologies are leveraged for specific purposes  Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era  Tactics: Specific means of leveraging social and digital technologies to achieve goals and objectives  Management: Issues and challenges related to the development and implementation of social/digital engagement strategies and plans (including governance, risk, and human capital considerations), as well as the use of these technologies by individuals Copyright © 2013, Courtney Shelton Hunt - all rights reserved34
  35. 35. Technology Initiatives in the Digital Era: Leadership from the Top AND the Bottom  Strategic prioritization  Resource allocation  Governance  Policies and guidelines  Education and training  Participation  Ongoing support Top Bottom  Opportunity identification  Experimentation  Proofs of concept  Self-directed learning  Engagement  Ongoing needs identification Copyright © 2013, Courtney Shelton Hunt - all rights reserved35
  36. 36. DIGITAL ERA CAREERS
  37. 37. 20 Jobs of The Future?  Productivity Counselors  Personal Digital Curator  Corporate Disorganizer  Curiosity Tutor  Alternative Curiosity Speculator  Printing Handyman  Digital Death Manager  Personal Life Log Archivist  Digital Detox Therapist  Crowdfunding Specialist  Cultural Skill Sherpa  Quantified Self Personal Trainer  Vicarious Videographer  Privacy Consultant  Skype Staging  Meme Agent  Drone Driver
  38. 38. 38 Talent Management 2.0 • Employment brand promotion and realistic previews • Job postings/applications • Candidate searching and communication • Applicant management • Candidate assessment • Alumni networks Talent acquisition Copyright © 2013, Courtney Shelton Hunt - all rights reserved38
  39. 39. 39 Talent Management 2.0 New Employee Orientation/Onboarding • Introducing organizational culture • Inside scoop on “how things are done” • Virtual cohorts • New hire wikis • Buddy systems • E-Mentoring Learning Management • User generated learning and development plans • On-line training with 2.0 transfer features • Informal learning (nka social learning) promoted through wikis, subject matter experts, communities of practice, chat features, etc. • Enhanced skills database through user-generated profiles Copyright © 2013, Courtney Shelton Hunt - all rights reserved39
  40. 40. Talent Management 2.0 Career Development Leadership Development • Skills assessments • Career pathing • Succession planning • E-Mentoring • Leadership blogs • Support groups • Shared best practices Copyright © 2013, Courtney Shelton Hunt - all rights reserved40
  41. 41. Final Selection Social Screening Social Assessment Social Recruitment Social Sourcing Social Referrals Social Advertising © Created by Courtney Shelton Hunt, PhD (2012). All rights reserved. The Social Recruiting Funnel
  42. 42. Food for Thought  Everyone has a digital identity – whether they want one or not  Our digital identity and brand may be more public and powerful than how we’re known and perceived in the physical world  If we can make time to take care of our physical appearance and put our best foot forward on earth, we should also make time to take care of our digital appearance and put our best foot forward in the cloud Are you willing to make time to do things that are important to you, like get your hair done or go to the gym? Would you leave the house without any pants on – or in torn/dirty clothes? Copyright © 2013, Courtney Shelton Hunt - all rights reserved42
  43. 43. Create a Social Media System Copyright © 2013, Courtney Shelton Hunt - all rights reserved43
  44. 44. Managing Your Digital Brand  Step 1: Review and Critique – Conduct internet searches on yourself – Evaluate your public profile on social media platforms – Get someone else to critique specific accounts/activity  Step 2: Make-Over  Step 3: Maintenance Copyright © 2013, Courtney Shelton Hunt - all rights reserved44
  45. 45. Digital Due Diligence Copyright © 2013, Courtney Shelton Hunt - all rights reserved45
  46. 46. Copyright © 2013, Courtney Shelton Hunt - all rights reserved46 Discussion
  47. 47. ABOUT THE DENOVATI GROUP
  48. 48. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies 48
  49. 49. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 49 Visit denovati.com to learn more about who we are, what we do, and what we offer 49
  50. 50. Denovati Digital Network Click here to learn more and join us on one or more platforms 50
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