Twitter Hashtag Decision Making Flowchart

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This decision-making flowchart helps people decide whether to add a hashtag to a tweet, and how to find the most appropriate hashtag(s) to use. It enables people to avoid adding unnecessary, gratuitous, and potentially spammy hashtags to their tweets. Hashtags are less critical than many people assume, and using them inappropriately can actually detract from a tweet rather than enhance it. Plus, with only 140 characters to work with, precious space shouldn’t be squandered. A good rule to follow is: When in doubt, leave it out!

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Twitter Hashtag Decision Making Flowchart

  1. 1. To Hash or Not to Hash? A Decision Making Guide Is your tweet related to a specific event? Yes Use hashtag created for event (e.g., #SHRM13) Yes Use most popular appropriate hashtag(s) No Is your tweet related to a topic with a unique* hashtag(s) used by others? No I Don’t Know * A unique hashtag is a specific combination of letters/numbers that identifies a specific topic or theme for organizing tweets, such as #socialmedia, #socmed, #smm, #digitalera, and #shrm. Search for most appropriate hashtag using • A glossary site like tagdef.com • A hashtag tracking site like hashtags.org • Industry/profession specific directories • Twitter’s own search (#Discover) function Did you find an appropriate unique hashtag(s) to use in your search? Yes Add the hashtag(s) to your tweet No Is your goal to drive people to a focused Twitter stream for a non-unique* hashtag? No Do you want to add some commentary* to your tweet? No Yes Add the hashtag(s) to your tweet *A non-unique hashtag is a common term that people often add a hashtag to, such as #jobs, #business, and #education. Can also include organization and brand names like #linkedin, #kindle, and #lexus. Yes Add the hashtag(s) to the end of your tweet *As described in this New Yorker piece, hashtags can be used to add commentary and disclaimers to a tweet, such as #fail, #justsayin, and #kidding. Do not add any hashtags to your tweet Go to http://wp.me/p3mqzo-154 to access the blog post that provides related tips © 2012, 2013: Courtney Shelton Hunt, All Rights Reserved

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