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Social Media Sophistication Quiz IV

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The Social Media Sophistication Quiz (SMQ) can be used as an icebreaker and learning tool in presentations and training sessions focused on new social and digital communications technologies, and in …

The Social Media Sophistication Quiz (SMQ) can be used as an icebreaker and learning tool in presentations and training sessions focused on new social and digital communications technologies, and in other ways to assess people's familiarity and experience with them. This is the fourth version of this very popular Digital Era tool, which was originally created in 2009.

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  • You can also share your results and see how they compare with others by responding to this poll:

    http://survey.constantcontact.com/poll/a07e8wvq5mihrgkc1fe/start.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Check out the related blog post to learn more and download the answer key:

    http://denovati.com/2014/02/social-media-sophistication
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. What’s Your Social Media Quotient (SMQ)? Social Media Sophistication Quiz Instructions Listed in the left column of the table on the next page are icons representing a variety of widely-used social media sites and tools (hint: they’re listed in alphabetical order). For each icon, put an X in each column for which your answer to the header question is “yes” (if you don’t recognize the icon at all, leave the line blank). Specifically, put an X in: • Column 1: if you can name/describe the site/tool the icon represents (even if you have never used it) • Column 2: if you can identify similar sites/tools (e.g., you recognize the icon is for a specific blogging platform and can identify at least one other) • Column 3: if you have been to any site/used any tool in the category (e.g., you recognize the icon is for a social bookmarking site, and know you’ve visited one) • Column 4: if you have an account related to any site/tool in the category (e.g., you have an account on a video sharing platform) • Column 5: if you are a regular user of any site/tool in the category (e.g., you actively use some kind of mobile group messaging service) Scoring Overall Score Add up the Xs for each column and then add the totals to derive your Grand Total: _______. The maximum possible number of points is 100. How did you do? • 0 – 19: Everyone has to start somewhere. You’re a Social Media Novice. • 20 – 39: You’re on your way! You’re a Social Media Initiate. • 40 – 59: Good for you! You’re a Social Media Sophisticate. • 60 – 79: Awesome! You’re a Social Media Maven. • 80 – 100: Wow! You’re a Social Media Expert. But be careful… You may be a Social Media Junkie. If your score is fairly low, you probably know more than you think you do. For example, almost everyone has read a blog, even if they aren’t able to recognize/name the top blogging platforms. Similarly, almost everyone has used some kind of social sharing button. Check the answer key (available by request from denovati@denovati.com) and add points where appropriate. Row Scores Row scores indicate the breadth of your sophistication. Look at the number of different scores you have (i.e., 5s, 3s) to assess the variety of social media sites/tools you’re knowledgeable of and engaged with. Column Scores Column scores indicate the depth of your sophistication. The higher your score in a given column, the greater your depth of knowledge/engagement is. Generally speaking, the scores will decrease from column 1 to column 5. The more high scores you have across the columns (e.g., above 10), the more engaged you’re likely to be with social technologies. Created by Courtney Shelton Hunt, PhD (2009, revised 2011, 2012, 2013, February 2014) The Denovati Group, http://denovati.com
  • 2. What’s Your Social Media Quotient (SMQ)? Social Media Sophistication Quiz 1 Can You Name or Describe It? 2 Can You Identify Similar Sites/Tools? 3 Have You Ever Used the Site/Tool? 4 Do You Have an Account? 5 Are You A Regular User? Totals Created by Courtney Shelton Hunt, PhD (2009, revised 2011, 2012, 2013, February 2014) The Denovati Group, http://denovati.com Totals

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