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Helping You Succeed in the Digital Era
Leadership and
Career Management
in the Digital Era
Executive Exchange Meeting
Apri...
The Denovati Group
Courtney Shelton Hunt, PhD
Courtney is the Founder and Principal of The Denovati Group and an
internati...
How to Use this Presentation as a Portal
Copyright © 2013, Courtney Shelton Hunt - all rights reserved3
1. Many of the sli...
Session Summary
Leadership: Have the requirements for success
drastically changed, or are they fundamentally the
same? Spe...
WELCOME TO THE DIGITAL ERA
Social Tech Makes the World Go „Round
Copyright © 2013, Courtney Shelton Hunt - all rights reserved6
Public
Social Media
Sites
(Semi)Private
Digital
Networks
Enterprise 2.0
Organizations Get “Social”
Intranet 2.0
(Human Res...
Social Business Applications
 Accounting and Auditing
 Finance
 Law and Ethics
 Operations Management
 Knowledge Mana...
New Software and Hardware New Forms of Digital Networks
Copyright © 2013, Courtney Shelton Hunt - all rights reserved9
Thi...
In the Industrial Era In the Digital Era
Copyright © 2013, Courtney Shelton Hunt - all rights reserved10
+
“Real World” vs...
DIGITAL ERA LEADERSHIP
4 Barriers to Social Media Adoption
Copyright © 2013, Courtney Shelton Hunt - all rights reserved12
Accepting the “New Normal”
 Embracing Digital Era truths
 Comprehending how big the juggernaut really is
 Being able to...
Digital Era Truths
 Interacting via social media and other digital
technologies is not a substitute for “real life”
inter...
New Perspectives and Behaviors
 Focus
– Placing a greater emphasis on where the organization is going than where it is an...
Fiduciary Responsibilities
 Understanding Digital Era risks and managing them
properly
 Understanding new and evolving l...
Managing Human Capital in New Ways
 Addressing organization impacts including
– New positions
– Changes in existing roles...
Digital Era Competencies
 Concepts: Ideas unique to the Digital Era, or that take on new meaning
in the Digital Era
 Too...
Technology Initiatives in the Digital Era:
Leadership from the Top AND the Bottom
 Strategic prioritization
 Resource al...
DIGITAL ENGAGEMENT
Food for Thought
 Everyone has a digital identity –
whether they want one or not
 Our digital identity and brand may
be ...
Time and Information Management
Copyright © 2013, Courtney Shelton Hunt - all rights reserved22
 Constant change, lightni...
Create a Social Media System
Copyright © 2013, Courtney Shelton Hunt - all rights reserved23
LinkedIn Profile Tips
 Make sure your profile is public
 Keep your name simple
 Include an appropriate picture
 Custom...
Building a LinkedIn Network
 Your criteria for deciding which connection
invitations you accept depends on your goals and...
Engaging in LI Groups
 Group benefits
– Learning
– Expanding your network
– Practicing and experimenting with ideas
 Joi...
Engaging in Dialogue on LI
 Participate in Groups
– Add items
– Comment on items added by others (publicly and
privately)...
Twitter: It‟s Not What You Think
 Twitter views itself as an “information network”
rather than a “social network”
 Twitt...
Twitter Guidelines
 Set up an account
– Establish an appropriate, professional-sounding
handle
– Include a professional p...
Facebook Guidelines I
 Decide on your personal/professional boundaries
– What are your “friending” rules?
– What aspects ...
Facebook Guidelines II
 Decide on some rules/guidelines for what
you share
– How much and what type of information (e.g.,...
Google Plus (G+)
 This platform is still emerging, and it’s hard to gauge what its
ultimate success will be
 If you feel...
Communication Principles I
 Never forget the importance of managing your professional
brand/identity
– Listen before comm...
Communication Principles II
 It’s what you say … Make sure your content
– Is high quality and relevant
– Demonstrates you...
Managing Information Flows
Copyright © 2013, Courtney Shelton Hunt - all rights reserved35
Netvibes Example
Copyright © 2013, Courtney Shelton Hunt - all rights reserved36
Other Platforms to Use
Copyright © 2013, Courtney Shelton Hunt - all rights reserved37
Copyright © 2013, Courtney Shelton Hunt - all rights reserved38
Other Platforms: Guidelines
 Don’t assume people will wan...
MANAGING YOUR DIGITAL BRAND
Steps in a Digital Make-Over
 Step 1: Review and Critique
– Conduct internet searches on yourself
– Evaluate your public ...
Conduct Internet Searches on Yourself
Look for:
 Publicly available information and activity you thought was
private
 Re...
Evaluate your Public SM Profiles
Look for:
 Content that is incomplete, out of date, and/or
inaccurate
 Potentially emba...
Step 2: Make-Over
 Delete risky content when/where you can
 Board up digital properties you no longer use
 Lock the doo...
Step 3: Maintenance
 Review and update your public
profiles
 Choose your friends wisely
Copyright © 2013, Courtney Shelt...
ABOUT THE DENOVATI GROUP
The Denovati…
 Pronunciation guide: day-no-VAH-tee
 Deconstructing the term:
– DE = Digital Era
– NOV = short for novani...
The Denovati Group
Courtney Shelton Hunt, PhD
Courtney is the Founder and Principal of The Denovati Group and an
internati...
Denovati Digital Network
Click here to learn more and join us on one or more platforms
48
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Leadership and Career Management in the Digital Era

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The Digital Era is fraught with challenges for senior professionals, but it also provides tremendous opportunities. Two of the biggest challenges are figuring out what it means to be a leader in the Digital Era and determining the best way to manage one’s career. This session offers food for thought and high-level guidance to address both.

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Transcript of "Leadership and Career Management in the Digital Era"

  1. 1. Helping You Succeed in the Digital Era Leadership and Career Management in the Digital Era Executive Exchange Meeting April 18, 2013
  2. 2. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 2 Visit denovati.com to learn more about who we are, what we do, and what we offer 2
  3. 3. How to Use this Presentation as a Portal Copyright © 2013, Courtney Shelton Hunt - all rights reserved3 1. Many of the slides in this deck contain active hyperlinks that should be fairly intuitive. 2. The hyperlinks are embedded in both pictures and text. For example, if you click on the photograph on the left, you’ll go to Courtney Hunt’s LinkedIn Profile. Or you can click on this text to go to The Denovati Group’s website. 3. Be sure to view the presentation in “slide show” mode to activate the hyperlinks. 4. After you follow a link, you should be able to minimize your browser window to pick up the presentation where you left off. Please email denovati@denovati.com if you find a broken link. Thanks!
  4. 4. Session Summary Leadership: Have the requirements for success drastically changed, or are they fundamentally the same? Specifically:  Do leaders need to exhibit new values, traits or behaviors to be effective? If so, what are they? And on the flip side, are there values, traits and behaviors leaders need to stop exhibiting?  Should leaders be directly involved with social technologies? If so, where, how and to what degree?  What kinds of fiduciary responsibilities do new social and digital technologies present for leaders? Career Management: How do professionals provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity? Specifically, how do they  Establish and manage a digital professional brand?  Define personal/professional boundaries and protecting their privacy?  Leverage digital tools and technology to achieve their goals?  Bridge the physical and digital worlds? Copyright © 2013, Courtney Shelton Hunt - all rights reserved4 The Digital Era is fraught with challenges for senior professionals, but it also provides tremendous opportunities. Two of the biggest challenges are figuring out what it means to be a leader in the Digital Era and determining the best way to manage one’s career. This session offers food for thought and high-level guidance to address both by considering the answers to questions like the following.
  5. 5. WELCOME TO THE DIGITAL ERA
  6. 6. Social Tech Makes the World Go „Round Copyright © 2013, Courtney Shelton Hunt - all rights reserved6
  7. 7. Public Social Media Sites (Semi)Private Digital Networks Enterprise 2.0 Organizations Get “Social” Intranet 2.0 (Human Resources) (Internal Communication) Knowledge Management 2.0 Business Intelligence 2.0 Project Management 2.0 Learning2.0 Copyright © 2013, Courtney Shelton Hunt - all rights reserved7
  8. 8. Social Business Applications  Accounting and Auditing  Finance  Law and Ethics  Operations Management  Knowledge Management  Information Technology  Leadership  Communications  Human Capital Management Copyright © 2013, Courtney Shelton Hunt - all rights reserved8
  9. 9. New Software and Hardware New Forms of Digital Networks Copyright © 2013, Courtney Shelton Hunt - all rights reserved9 Thinking beyond Social Technology We’re talkin’ SMAC: Social, Mobile, Analytics, Cloud
  10. 10. In the Industrial Era In the Digital Era Copyright © 2013, Courtney Shelton Hunt - all rights reserved10 + “Real World” vs. “The Cloud”
  11. 11. DIGITAL ERA LEADERSHIP
  12. 12. 4 Barriers to Social Media Adoption Copyright © 2013, Courtney Shelton Hunt - all rights reserved12
  13. 13. Accepting the “New Normal”  Embracing Digital Era truths  Comprehending how big the juggernaut really is  Being able to “talk SMAC” – and walk that talk  Accepting shifts in the balance of power and the loss of control  Letting go of Industrial Era notions of what “work” is, as well as when, where, & how it takes place  Recognizing that even “digital immigrants” need to learn how to operate like “digital natives” Copyright © 2013, Courtney Shelton Hunt - all rights reserved13
  14. 14. Digital Era Truths  Interacting via social media and other digital technologies is not a substitute for “real life” interactions. In the Digital Era, it IS real life.  The ability to leverage new technologies both strategically and tactically is important for organizations of all types, not just for-profit or consumer-oriented enterprises.  Technology adoption and adaptation is fundamentally a human endeavor.  High tech can be high touch. Copyright © 2013, Courtney Shelton Hunt - all rights reserved14
  15. 15. New Perspectives and Behaviors  Focus – Placing a greater emphasis on where the organization is going than where it is and where it’s been – Making time for environmental scanning and trend monitoring on a regular basis – Developing a strategic, holistic perspective that guides tactical decisions and actions  Perspective – Thinking of new communication technologies as utilities rather than novelties – very powerful utilities that require expert management – Recognizing that social/digital technology can increase both efficiency and effectiveness – Moving past simplistic ROI perspectives on whether and how to leverage new technologies; taking a longer-term view  Behavior – Developing digital competencies – Being disciplined, and helping others do the same – Moving from “command and control” to “listen and respond” – Embracing the need to be humble, open, honest, transparent, engaging, and ethical, with great communication skills and high levels of emotional intelligence Copyright © 2013, Courtney Shelton Hunt - all rights reserved15
  16. 16. Fiduciary Responsibilities  Understanding Digital Era risks and managing them properly  Understanding new and evolving legal and regulatory requirements – Commercial law – Employment law – Industry-specific standards  Reevaluating governance standards – Leadership (e.g., Board of Directors) – Internal operations  Allocating sufficient resources (both financial and human capital) to meet Digital Era demands efficiently and effectively Copyright © 2013, Courtney Shelton Hunt - all rights reserved16
  17. 17. Managing Human Capital in New Ways  Addressing organization impacts including – New positions – Changes in existing roles and responsibilities – Restructuring  Ensuring staff have the digital competencies they need to be successful in their jobs; recognizing that an LIY (learn it yourself) approach to new technologies is no longer effective (if it ever was)  Leveraging new technologies as part of talent management, career planning, leadership development, etc. Copyright © 2013, Courtney Shelton Hunt - all rights reserved17
  18. 18. Digital Era Competencies  Concepts: Ideas unique to the Digital Era, or that take on new meaning in the Digital Era  Tools: Specific enabling technologies or applications of technology  Platforms: Environments in which multiple social technologies are leveraged for specific purposes  Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era  Tactics: Specific means of leveraging social and digital technologies to achieve goals and objectives  Management: Issues and challenges related to the development and implementation of social/digital engagement strategies and plans (including governance, risk, and human capital considerations), as well as the use of these technologies by individual employees Copyright © 2013, Courtney Shelton Hunt - all rights reserved18
  19. 19. Technology Initiatives in the Digital Era: Leadership from the Top AND the Bottom  Strategic prioritization  Resource allocation  Governance  Policies and guidelines  Education and training  Participation  Ongoing support Top Bottom  Opportunity identification  Experimentation  Proofs of concept  Self-directed learning  Engagement  Ongoing needs identification Copyright © 2013, Courtney Shelton Hunt - all rights reserved19
  20. 20. DIGITAL ENGAGEMENT
  21. 21. Food for Thought  Everyone has a digital identity – whether they want one or not  Our digital identity and brand may be more public and powerful than how we’re known and perceived in the physical world  If we can make time to take care of our physical appearance and put our best foot forward on earth, we should also make time to take care of our digital appearance and put our best foot forward in the cloud Are you willing to make time to do things that are important to you, like get your hair done or go to the gym? Would you leave the house without any pants on – or in torn/dirty clothes? Copyright © 2013, Courtney Shelton Hunt - all rights reserved21
  22. 22. Time and Information Management Copyright © 2013, Courtney Shelton Hunt - all rights reserved22  Constant change, lightning speed, and high volume are the “new normal”  You’re never going to find the time to develop proficiency – you need to make the time  Large (initial) investments of time are unavoidable  Digital engagement is a marathon, not a sprint  It’s impossible to “have it all,” “do it all,” or “know it all”  Technology and tools can help, but they can’t replace good judgment
  23. 23. Create a Social Media System Copyright © 2013, Courtney Shelton Hunt - all rights reserved23
  24. 24. LinkedIn Profile Tips  Make sure your profile is public  Keep your name simple  Include an appropriate picture  Customize your public profile url  Highlight what you offer, not what you want  Add a link to your Twitter account if you want people to follow you  Identify and order your top 10 skills so people can easily endorse you for them  Make it easy for people to get in touch with you  Don’t include personal information or activity Copyright © 2013, Courtney Shelton Hunt - all rights reserved24
  25. 25. Building a LinkedIn Network  Your criteria for deciding which connection invitations you accept depends on your goals and objectives  Your decisions about whom to connect with should also be goal-driven  Connection etiquette – Be wary of inviting everyone from your email contacts – A personal note is good, but not always necessary  Remember that group memberships automatically (and dramatically) expand your potential network Copyright © 2013, Courtney Shelton Hunt - all rights reserved25
  26. 26. Engaging in LI Groups  Group benefits – Learning – Expanding your network – Practicing and experimenting with ideas  Joining – and leaving – groups – Focus on those that are the most relevant – Decide which ones should appear on your profile – Use the settings to manage activity flows – Try to review your group memberships once a quarter – Don’t hesitate to leave a group if it’s not providing value Copyright © 2013, Courtney Shelton Hunt - all rights reserved26
  27. 27. Engaging in Dialogue on LI  Participate in Groups – Add items – Comment on items added by others (publicly and privately) – Reach out to individuals in groups  Join other conversations – Ask and answer questions (this feature is going away) – Participate in polls  Share status updates – Add your own 1-5 times/week – Comment on the status updates of others  Send/receive messages Copyright © 2013, Courtney Shelton Hunt - all rights reserved27
  28. 28. Twitter: It‟s Not What You Think  Twitter views itself as an “information network” rather than a “social network”  Twitter is a powerful listening channel - it’s a great way to receive and screen a high volume of news, information and resources efficiently and effectively  Every professional can benefit from having a Twitter account  The best way to determine Twitter’s potential value is to give it a try – It is perfectly appropriate to open a Twitter account with the intent to just listen – Focus on using Twitter professionally rather than personally, including staying current with local, national, and global news Copyright © 2013, Courtney Shelton Hunt - all rights reserved28
  29. 29. Twitter Guidelines  Set up an account – Establish an appropriate, professional-sounding handle – Include a professional picture  Follow high quality Tweeters – News groups (e.g., NPRnews) – Professional groups (e.g., @AICPA, @ChicagoHR) – Alumni groups (e.g., @WMAA) – Organizations you want to work for – Thought leaders in your field  Tweet rules – Listen before tweeting – Think before you tweet – Separate the personal and the professional – Don’t publicly tweet private messages – Manage the signal/noise ratio Copyright © 2013, Courtney Shelton Hunt - all rights reserved29
  30. 30. Facebook Guidelines I  Decide on your personal/professional boundaries – What are your “friending” rules? – What aspects of your professional life do you include on FB?  Set your privacy settings to reflect the boundaries you’ve established – Global settings – Settings by application – Settings by individuals/groups – Settings for individual items Copyright © 2013, Courtney Shelton Hunt - all rights reserved30
  31. 31. Facebook Guidelines II  Decide on some rules/guidelines for what you share – How much and what type of information (e.g., photos, videos) will you share? – What groups will you join, what pages will you like? – What kinds of status updates will you post?  Never take anything for granted – Think about who your friends are – Consider the propriety of your posts and your comments before you share them – Assume that anything you share privately could in fact become public Copyright © 2013, Courtney Shelton Hunt - all rights reserved31
  32. 32. Google Plus (G+)  This platform is still emerging, and it’s hard to gauge what its ultimate success will be  If you feel like you need to have a public, professional presence on a social network, G+ offers a good alternative to FB (and if you use gmail you automatically have a G+ account anyway!)  Use G+ similar to how you would use LI and Twitter with respect to things like: – How you set up your profile – Who you follow – The kinds of status updates and content you share – How you engage Copyright © 2013, Courtney Shelton Hunt - all rights reserved32
  33. 33. Communication Principles I  Never forget the importance of managing your professional brand/identity – Listen before commenting – Think before you write – Maintain professionalism at all times  The best way to achieve your goals is to focus on others: – Where is their pain? – What are their challenges, goals, needs?  Be respectful of – Time constraints – Power differentials  Act and speak with integrity Copyright © 2013, Courtney Shelton Hunt - all rights reserved33
  34. 34. Communication Principles II  It’s what you say … Make sure your content – Is high quality and relevant – Demonstrates your unique value whenever possible  And how you say it … – Use proper grammar and check for typos – Don’t ignore the importance of social graces – even if others do – Communicate in an age- and situationally- appropriate manner – Convey confidence in positive and genuine ways; be open and inviting – Make sure your messages are succinct but complete, and try to leave them wanting more Copyright © 2013, Courtney Shelton Hunt - all rights reserved34
  35. 35. Managing Information Flows Copyright © 2013, Courtney Shelton Hunt - all rights reserved35
  36. 36. Netvibes Example Copyright © 2013, Courtney Shelton Hunt - all rights reserved36
  37. 37. Other Platforms to Use Copyright © 2013, Courtney Shelton Hunt - all rights reserved37
  38. 38. Copyright © 2013, Courtney Shelton Hunt - all rights reserved38 Other Platforms: Guidelines  Don’t assume people will want to “listen” just because you feel like you have something to say  Make sure you can maintain the commitment to creating content over time  Establish appropriate, professional-sounding account and blog names  Make sure you can consistently add unique value – Don’t rehash the ideas of others – Don’t plagiarize  Balance openness with a desire to protect your intellectual capital  Take a multi-media approach to sharing your ideas; choose the media that best fit your message(s)  Leverage all available channels to spread the word, build an audience, and optimize results If you want to share your own material …
  39. 39. MANAGING YOUR DIGITAL BRAND
  40. 40. Steps in a Digital Make-Over  Step 1: Review and Critique – Conduct internet searches on yourself – Evaluate your public profile on social media platforms – Get someone else to critique specific accounts/activity  Step 2: Make-Over  Step 3: Maintenance Copyright © 2013, Courtney Shelton Hunt - all rights reserved40
  41. 41. Conduct Internet Searches on Yourself Look for:  Publicly available information and activity you thought was private  References to and/or information about you shared by others  Potentially embarrassing or misunderstood images and/or content Copyright © 2013, Courtney Shelton Hunt - all rights reserved41  Personal activities, affiliations, and perspectives that may impact your professional life (rightly or wrongly)  Potential cases of mistaken identity
  42. 42. Evaluate your Public SM Profiles Look for:  Content that is incomplete, out of date, and/or inaccurate  Potentially embarrassing or misunderstood images and/or content, as well as those that could undermine your professional brand Copyright © 2013, Courtney Shelton Hunt - all rights reserved42  Typos and grammatical errors  Broken links  Publicly-displayed information you’d like to keep private
  43. 43. Step 2: Make-Over  Delete risky content when/where you can  Board up digital properties you no longer use  Lock the doors that need to be locked  Make sure your front porches are presentable  Direct people to the “right” you, and make yourself easy to find Copyright © 2013, Courtney Shelton Hunt - all rights reserved43
  44. 44. Step 3: Maintenance  Review and update your public profiles  Choose your friends wisely Copyright © 2013, Courtney Shelton Hunt - all rights reserved44  Think before you tweet, comment, update, blog, etc.  Set up internet search alerts at regular intervals  Keep a current inventory of your digital properties  Review and clean up your digital inventory periodically
  45. 45. ABOUT THE DENOVATI GROUP
  46. 46. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies 46
  47. 47. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 47 Visit denovati.com to learn more about who we are, what we do, and what we offer 47
  48. 48. Denovati Digital Network Click here to learn more and join us on one or more platforms 48
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