Job Search in the Digital Age

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In the Digital Age, professionals must provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity. Job search in the Digital Age requires establishing and managing a digital professional brand, defining personal and professional boundaries and protecting one's privacy, leveraging digital tools and technology to achieve goals, and bridging the physical and digital worlds.

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  • 49
  • Job Search in the Digital Age

    1. 1. Job Search in the Digital Age Executive Network Group of Greater Chicago Courtney Shelton Hunt, PhD August 14, 2014
    2. 2. Session Summary Copyright © 2014, Courtney Shelton Hunt - all rights reserved2 • Establishing and managing their digital professional brand • Defining personal and professional boundaries and protecting their privacy • Leveraging digital tools and technology to achieve goals • Bridging the physical and digital worlds As the Digital Era continues to evolve, it is increasingly important for professionals to provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity. This session offers attendees concrete guidance for:
    3. 3. RECRUITING IN THE DIGITAL ERA
    4. 4. Find.ly 4 Copyright © 2014, Courtney Shelton Hunt - all rights reserved
    5. 5. allthetopbananas (ATTB) 5 Copyright © 2014, Courtney Shelton Hunt - all rights reserved
    6. 6. Beyond.com Copyright © 2014, Courtney Shelton Hunt - all rights reserved6
    7. 7. TalentCircles Copyright © 2014, Courtney Shelton Hunt - all rights reserved7
    8. 8. Video Interviewing Copyright © 2014, Courtney Shelton Hunt - all rights reserved8
    9. 9. iRecruit 9 Copyright © 2014, Courtney Shelton Hunt - all rights reserved
    10. 10. The Social Recruiting Funnel Copyright © 2014, Courtney Shelton Hunt - all rights reserved10
    11. 11. LinkUp Copyright © 2014, Courtney Shelton Hunt - all rights reserved11
    12. 12. Zao Copyright © 2014, Courtney Shelton Hunt - all rights reserved12
    13. 13. InterviewStream 13 Copyright © 2014, Courtney Shelton Hunt - all rights reserved
    14. 14. Recruitics Copyright © 2014, Courtney Shelton Hunt - all rights reserved14
    15. 15. MANAGING YOUR DIGITAL BRAND
    16. 16. Food for Thought  Everyone has a digital identity – whether they want one or not  Our digital identity and brand may be more public and powerful than how we’re known and perceived in the physical world  If we can make time to take care of our physical appearance and put our best foot forward on earth, we should also make time to take care of our digital appearance and put our best foot forward in the cloud Copyright © 2014, Courtney Shelton Hunt - all rights reserved16 Are you willing to make time to do things that are important to you, like get your hair done or go to the gym? Would you leave the house without any pants on – or in torn/dirty clothes?
    17. 17. Steps in a Digital Make-Over  Step 1: Review and Critique – Conduct internet searches on yourself – Evaluate your public profile on social media platforms – Get someone else to critique specific accounts/activity  Step 2: Make-Over  Step 3: Maintenance Copyright © 2014, Courtney Shelton Hunt - all rights reserved17
    18. 18. Conduct Internet Searches on Yourself  On major search engines like Google and Bing, use: – Different combinations of your name and aspects of your professional identity – Nicknames you may have used when engaging in digital activity  It’s also a good idea to include a spouse/partner’s name and to search on particular aspects of your personal life Copyright © 2014, Courtney Shelton Hunt - all rights reserved18
    19. 19. What to Look for in Search Results  Publicly available information and activity you thought was private  References to and/or information about you shared by others  Potentially embarrassing or misunderstood images and/or content Copyright © 2014, Courtney Shelton Hunt - all rights reserved19  Personal activities, affiliations, and perspectives that may impact your professional life (rightly or wrongly)  Potential cases of mistaken identity
    20. 20. Review your Public SM Profiles  Find and review your public profile to see how it appears to people to whom you’re not connected on sites like LinkedIn, Facebook, and GooglePlus  Other profiles to check include these and more (it’s a potentially long list!): – Twitter, Instagram, Pinterest – Blog(s), Tumblr – YouTube, SlideShare, Quora, Klout – Box.com, VisualCV, about.me  Don’t forget to look at accounts you don’t use anymore too Copyright © 2014, Courtney Shelton Hunt - all rights reserved20
    21. 21. What to Look for in SM Profiles  Content that is incomplete, out of date, and/or inaccurate  Potentially embarrassing or misunderstood images and/or content, as well as those that could undermine your professional brand Copyright © 2014, Courtney Shelton Hunt - all rights reserved21  Typos and grammatical errors  Broken links  Publicly-displayed information you’d like to keep private
    22. 22. Get Someone Else to Review Too  Ask someone you – Trust to give an honest opinion – Think has a good eye for detail – Could do a quid pro quo exchange with  Identify the platforms/activity to concentrate on based on your digital engagement and sophistication  Have them look for the same things you did - and more! Copyright © 2014, Courtney Shelton Hunt - all rights reserved22
    23. 23. Step 2: Make-Over  Delete risky content when/where you can  Board up digital properties you no longer use  Lock the doors that need to be locked  Make sure your front porches are presentable by updating your public profiles to fix identified issues Copyright © 2014, Courtney Shelton Hunt - all rights reserved23  Direct people to the “right” you, and make yourself easy to find by designating a hub or home base
    24. 24. Step 3: Maintenance Copyright © 2014, Courtney Shelton Hunt - all rights reserved24  Review and update your public profiles  Choose your friends wisely  Think before you tweet, comment, update, blog, etc.  Set up internet search alerts at regular intervals  Keep a current inventory of your digital properties  Review and clean up your digital inventory periodically
    25. 25. SOCIAL AND DIGITAL ENGAGEMENT
    26. 26. In the Industrial Era In the Digital Era Copyright © 2014, Courtney Shelton Hunt - all rights reserved26 + “Real World” vs. “The Cloud”
    27. 27. Define “Real Life”… Copyright © 2014, Courtney Shelton Hunt - all rights reserved27
    28. 28. Create a Digital Network Copyright © 2014, Courtney Shelton Hunt - all rights reserved28
    29. 29. Leverage Social Networks Copyright © 2014, Courtney Shelton Hunt - all rights reserved29
    30. 30. LinkedIn Profile Tips  Make sure your profile is public  Keep your name simple  Include an appropriate picture  Customize your public profile url  Highlight what you offer, not what you want  Add a link to your Twitter account if you want people to follow you  Identify and order your top 10 skills so people can easily endorse you for them  Make it easy for people to get in touch with you  Don’t include personal information or activity Copyright © 2014, Courtney Shelton Hunt - all rights reserved30
    31. 31. Building a LinkedIn Network  Your criteria for deciding which connection invitations you accept depends on your goals and objectives  Your decisions about whom to connect with should also be goal-driven  Connection etiquette – Be wary of inviting everyone from your email contacts – A personal note is good, but not always necessary  Remember that group memberships automatically (and dramatically) expand your potential network Copyright © 2014, Courtney Shelton Hunt - all rights reserved31
    32. 32. Engaging in Groups  Group benefits – Learning – Expanding your network – Practicing and experimenting with ideas  Joining – and leaving – groups – Focus on those that are the most relevant – Decide which ones should appear on your profile – Use the settings to manage activity flows – Try to review your group memberships once a quarter – Don’t hesitate to leave a group if it’s not providing value Copyright © 2014, Courtney Shelton Hunt - all rights reserved32
    33. 33. Engaging in Dialogue  Participate in Groups – Add items – Comment on items added by others (publicly and privately) – Reach out to individuals in groups  Share status updates – Add your own 1-5 times/week – Comment on the status updates of others  Send/receive messages Copyright © 2014, Courtney Shelton Hunt - all rights reserved33
    34. 34. Twitter: It’s Not What You Think  Twitter can be viewed as an “information network” rather than a “social network”  Twitter is a powerful listening channel - it’s a great way to receive and screen a high volume of news, information and resources efficiently and effectively  Every professional can benefit from having a Twitter account  The best way to determine Twitter’s potential value is to give it a try – It is perfectly appropriate to open a Twitter account with the intent to just listen – Focus on using Twitter professionally rather than personally, including staying current with local, national, and global news Copyright © 2014, Courtney Shelton Hunt - all rights reserved34
    35. 35. Twitter Guidelines  Set up an account – Establish an appropriate, professional-sounding handle – Include a professional picture  Follow high quality Tweeters – News groups (e.g., NPRnews) – Professional groups (e.g., @AICPA, @ChicagoHR) – Alumni groups (e.g., @WMAA) – Organizations you want to work for – Thought leaders in your field  Tweet rules – Listen before tweeting – Think before you tweet – Separate the personal and the professional – Don’t publicly tweet private messages – Manage the signal/noise ratio Copyright © 2014, Courtney Shelton Hunt - all rights reserved35
    36. 36. Facebook Guidelines I  Decide on your personal/professional boundaries – What are your “friending” rules? – What aspects of your professional life do you include on FB?  Set your privacy settings to reflect the boundaries you’ve established – Global settings – Settings by application – Settings by individuals/groups – Settings for individual items Copyright © 2014, Courtney Shelton Hunt - all rights reserved36
    37. 37. Facebook Guidelines II  Decide on some rules/guidelines for what you share – How much and what type of information (e.g., photos, videos) will you share? – What groups will you join, what pages will you like? – What kinds of status updates will you post?  Never take anything for granted – Think about who your friends are – Consider the propriety of your posts and your comments before you share them – Assume that anything you share privately could in fact become public Copyright © 2014, Courtney Shelton Hunt - all rights reserved37
    38. 38. Google Plus (G+)  This platform is still emerging, and it’s hard to gauge what its ultimate success will be  If you feel like you need to have a public, professional presence on a social network, G+ offers a good alternative to FB (and if you use gmail you automatically have a G+ account anyway!)  Use G+ similar to how you would use LI and Twitter with respect to things like: – How you set up your profile – Who you follow – The kinds of status updates and content you share – How you engage Copyright © 2014, Courtney Shelton Hunt - all rights reserved38
    39. 39. Communication Principles I  Never forget the importance of managing your professional brand/identity – Listen before commenting – Think before you write – Maintain professionalism at all times  The best way to achieve your goals is to focus on others: – Where is their pain? – What are their challenges, goals, needs?  Be respectful of – Time constraints – Power differentials  Act and speak with integrity Copyright © 2014, Courtney Shelton Hunt - all rights reserved39
    40. 40. Communication Principles II Copyright © 2014, Courtney Shelton Hunt - all rights reserved40  And how you say it … – Use proper grammar and check for typos – Don’t ignore the importance of social graces – even if others do – Communicate in an age- and situationally- appropriate manner – Convey confidence in positive and genuine ways; be open and inviting – Make sure your messages are succinct but complete, and try to leave them wanting more  It’s what you say … Make sure your content – Is high quality and relevant – Demonstrates your unique value whenever possible
    41. 41. Other Ways to Engage  Blogging (long or short form)  Sharing white papers, presentation decks, research reports via Dropbox, SlideShare, etc.  Podcasting and videocasting  Participating in digital communities Copyright © 2014, Courtney Shelton Hunt - all rights reserved41
    42. 42. Other Platforms: Guidelines  Don’t assume people will want to “listen” just because you feel like you have something to say  Make sure you can maintain the commitment to creating content over time  Establish appropriate, professional-sounding account and blog names  Make sure you can consistently add unique value – Don’t rehash the ideas of others – Don’t plagiarize  Balance openness with a desire to protect your intellectual capital  Be prepared to handle negative responses and commentary  Take a multi-media approach to sharing your ideas; choose the media that best fit your message(s)  Leverage all available channels to spread the word, build an audience, and optimize results Copyright © 2014, Courtney Shelton Hunt - all rights reserved42 If you want to share your own material …
    43. 43. Time and Information Management Copyright © 2014, Courtney Shelton Hunt - all rights reserved43  Constant change, lightning speed, and high volume are the “new normal”  You’re never going to find the time to develop proficiency – you need to make the time  Large (initial) investments of time are unavoidable  Digital engagement is a marathon, not a sprint  It’s impossible to “have it all,” “do it all,” or “know it all”  Technology and tools can help, but they can’t replace good judgment
    44. 44. Managing Information Flows Copyright © 2014, Courtney Shelton Hunt - all rights reserved44
    45. 45. Netvibes Example Copyright © 2014, Courtney Shelton Hunt - all rights reserved45
    46. 46. Questions? Copyright © 2014, Courtney Shelton Hunt - all rights reserved46
    47. 47. ABOUT THE DENOVATI GROUP
    48. 48. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies 48 Copyright © 2014, Courtney Shelton Hunt - all rights reserved
    49. 49. About The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through thought leadership and guidance, research, and consulting and training services. We also facilitate the sharing of information and best practices through an active digital network, including a LinkedIn group of like-minded professionals. These objectives are accomplished primarily through: • SMART Solutions • SMART Resources • SMART Courses 49 Visit denovati.com to learn more about who we are, what we do, and what we offer 49 Copyright © 2014, Courtney Shelton Hunt - all rights reserved

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