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Dressing for Success in Cyberspace

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You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your …

You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over… These tips help you dress for success in cyberspace by providing guidance for critiquing, updating, and maintaining your digital presence to convey a positive professional identity in all aspects of your career.

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    • 1. Dressing for Success in Cyberspace Giving Yourself a Digital Make-Over and Managing Your Digital Brand Copyright © 2014, Courtney Shelton Hunt - all rights reserved
    • 2. Copyright © 2014, Courtney Shelton Hunt - all rights reserved2 You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over… For additional details on the tips presented here, check out this related blog post.
    • 3. Food for Thought  Everyone has a digital identity – whether they want one or not  Our digital identity and brand may be more public and powerful than how we’re known and perceived in the physical world  If we can make time to take care of our physical appearance and put our best foot forward on earth, we should also make time to take care of our digital appearance and put our best foot forward in the cloud Copyright © 2014, Courtney Shelton Hunt - all rights reserved3 Are you willing to make time to do things that are important to you, like get your hair done or go to the gym? Would you leave the house without any pants on – or in torn/dirty clothes?
    • 4. Steps in a Digital Make-Over  Step 1: Review and Critique – Conduct internet searches on yourself – Evaluate your public profile on social media platforms – Get someone else to critique specific accounts/activity  Step 2: Make-Over  Step 3: Maintenance Copyright © 2014, Courtney Shelton Hunt - all rights reserved4
    • 5. Conduct Internet Searches on Yourself  On major search engines like Google and Bing, use: – Different combinations of your name and aspects of your professional identity – Nicknames you may have used when engaging in digital activity  It’s also a good idea to include a spouse/partner’s name and to search on particular aspects of your personal life Copyright © 2014, Courtney Shelton Hunt - all rights reserved5
    • 6. What to Look for in Search Results  Publicly available information and activity you thought was private  References to and/or information about you shared by others  Potentially embarrassing or misunderstood images and/or content Copyright © 2014, Courtney Shelton Hunt - all rights reserved6  Personal activities, affiliations, and perspectives that may impact your professional life (rightly or wrongly)  Potential cases of mistaken identity
    • 7. Review your Public SM Profiles  Find and review your public profile to see how it appears to people to whom you’re not connected on sites like LinkedIn, Facebook, and GooglePlus  Other profiles to check include these and more (it’s a potentially long list!): – Twitter, Instagram, Pinterest – Blog(s), Tumblr – YouTube, SlideShare, Quora, Klout – Box.com, VisualCV, about.me  Don’t forget to look at accounts you don’t use anymore too Copyright © 2014, Courtney Shelton Hunt - all rights reserved7
    • 8. What to Look for in SM Profiles  Content that is incomplete, out of date, and/or inaccurate  Potentially embarrassing or misunderstood images and/or content, as well as those that could undermine your professional brand Copyright © 2014, Courtney Shelton Hunt - all rights reserved8  Typos and grammatical errors  Broken links  Publicly-displayed information you’d like to keep private
    • 9. Get Someone Else to Review Too  Ask someone you – Trust to give an honest opinion – Think has a good eye for detail – Could do a quid pro quo exchange with  Identify the platforms/activity to concentrate on based on your digital engagement and sophistication  Have them look for the same things you did - and more! Copyright © 2014, Courtney Shelton Hunt - all rights reserved9
    • 10. Step 2: Make-Over  Delete risky content when/where you can  Board up digital properties you no longer use  Lock the doors that need to be locked  Make sure your front porches are presentable by updating your public profiles to fix identified issues  Direct people to the “right” you, and make yourself easy to find Copyright © 2014, Courtney Shelton Hunt - all rights reserved10  Direct people to the “right” you, and make yourself easy to find by designating a hub or home base
    • 11. Deleting Risky Content Copyright © 2014, Courtney Shelton Hunt - all rights reserved11 Is it deletable? Do you have control over it? Be prepared to discuss it if/when necessary Delete it Ask the person who added it to either delete it or unlink it from your identity Yes No Yes No If they don’t
    • 12. Tidying Up Details  Boarding up properties – Close (and delete?) accounts you no longer plan to use – Hang “we’ll be back” signs if you think you’ll return – Redirect people to active presences  Locking doors – Change privacy settings on certain types of activities or specific shares – Disconnect from people you don’t know well enough to trust on specific platforms Copyright © 2014, Courtney Shelton Hunt - all rights reserved12
    • 13. Step 3: Maintenance  Review and update your public profiles  Choose your friends wisely Copyright © 2014, Courtney Shelton Hunt - all rights reserved13  Think before you tweet, comment, update, blog, etc.  Set up internet search alerts at regular intervals  Keep a current inventory of your digital properties  Review and clean up your digital inventory periodically See related blog post for detailed tips
    • 14. ABOUT THE DENOVATI GROUP
    • 15. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies Copyright © 2014, Courtney Shelton Hunt - all rights reserved15
    • 16. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (incl. the SMART Blog) • Denovati Solutions • SMART Courses 16 Visit denovati.com to learn more about who we are, what we do, and what we offer Copyright © 2014, Courtney Shelton Hunt - all rights reserved16
    • 17. Denovati Digital Network Click here to learn more and join us on one or more platforms Copyright © 2014, Courtney Shelton Hunt - all rights reserved17

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