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Digital Era Ideas
21+ Images that paint 1000 words (we hope)
Introduction
Since 2009, when I first started giving
presentations about social media and other
digital technologies, I’ve...
Social Media through the Ages
Cave Paintings Hieroglyphics Smoke Signals
Messengers Ham Radio CB Radio
Digital social medi...
OMG, Social Media is SO Last Century!
Classmates.com
launches
1992 1993 1994 1995
First web
search engine
First SMS text
m...
From Web 1.0 to Web 2.0
• Information only
• One-way communication
• Content created by site owner1.0
• Ability to conduct...
Putting 2.0 Concepts in Context
Web 2.0
Social
Networking
Social Media
Digital
Social Media
Online
Communities
Enterprise ...
© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
Social Tech Makes the World Go „Round
The “Big Three”...
Public
Social Media
Pages
(Semi)Private
Digital
Groups
Internal Platforms
Communication
And
Collaboration
Knowledge
Manage...
New Software and Hardware New Forms of Digital Networks
Thinking beyond Social Technology
We need to talk SMAC:
Social, Mo...
In the Industrial Era In the Digital Era
+
“Real World” vs. “The Cloud”
© Created by Courtney Shelton Hunt, PhD (2013). Al...
Has been Is becoming
The Changing Digital Divide
Who’s been held back:
• Developing countries/economies
• Organizations an...
Technology Doesn‟t Care
How Old You Are
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Everything in cyberspace
is subject to change –
often in an instant
and without any warning!
Adapted from a Quest Bookshop...
Industrial Model
Work and knowledge are
centralized, with people and
information physically co-located
Work and knowledge ...
 Strategic prioritization
 Resource allocation
 Governance
 Policies and guidelines
 Education and training
 Partici...
Barriers to Digital Engagement
© Created by Courtney Shelton Hunt, PhD (2014). All rights reserved.
Barrier #1:
Not Taking...
Cyberspace
or
Bust
You’ve Hitched Up Your Social Media Wagon. Now What?
Sometimes the destination is more important than t...
Social media is “just” a communications tool
like
A nuclear power plant is “just” a way to turn on the lights
Don‟t Undere...
At the end of the day,
It’s your mountain to climb.
But having a Sherpa can help.
The Value of Social Media Expertise
© Cr...
Bricks & Mortar of Digital Transformation
© Created by Courtney Shelton Hunt, PhD (2014). All rights reserved.
Strategize
Assess
Plan
Lay a FoundationImplement
Adjust ‘N’ Fine Tune
Grow
© Created by Courtney Shelton Hunt, PhD (2010)....
The “10/90” Rule
For every $10 spent on
technology…
Be prepared to invest $90 in
people & governance
© Created by Courtney...
Hours of Tedium Moments of ‘Oh #@&’!
Digital Engagement…
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserv...
The Risk of Bad User Design
1. 2.
3. 4.
This looks interesting… Go here! Do this! Wait, no this!
Huh? I’m so confused! I’m...
© Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
Bad Governance: The System Perspective
Loss of order
...
Final Selection
Social Screening
Social Assessment
Social Recruitment
Social Sourcing Social Referrals
Social Advertising
...
Permissions
• All of these images are available for download
via the Denovati SMART Resources Pinterest
board.
• You are w...
ABOUT THE DENOVATI GROUP
The Denovati…
 Pronunciation guide: day-no-VAH-tee
 Deconstructing the term:
– DE = Digital Era
– NOV = short for novani...
The Denovati Group
Courtney Shelton Hunt, PhD
Courtney is the Founder and Principal of The Denovati Group and an
internati...
Denovati Digital Network
Click here to learn more and join us on one or more platforms
Copyright © 2014, Courtney Shelton ...
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Digital Era Ideas: 21+ Images

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Since 2009, when I first started giving presentations about social media and other digital technologies, I’ve tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. More than 20 of my favorites are included in the slides that follow. I hope you agree they pack a good punch! -csh

All of these images are available for download via the Denovati SMART Resources Pinterest board. You are welcome to download and use either individual slides from the deck or the Pinterest images, as long as you respect our copyrights and retain attribution to the sources.

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Transcript of "Digital Era Ideas: 21+ Images"

  1. 1. Digital Era Ideas 21+ Images that paint 1000 words (we hope)
  2. 2. Introduction Since 2009, when I first started giving presentations about social media and other digital technologies, I’ve tried to create colorful and memorable expressions and images that convey various ideas in simple and powerful ways. Over twenty of my favorites are included in the slides that follow. I hope you agree they pack a good punch! - Courtney Shelton Hunt
  3. 3. Social Media through the Ages Cave Paintings Hieroglyphics Smoke Signals Messengers Ham Radio CB Radio Digital social media = “new” tools for doing “old” things All images from Wikipedia© Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
  4. 4. OMG, Social Media is SO Last Century! Classmates.com launches 1992 1993 1994 1995 First web search engine First SMS text message sent Match.com launches First blog? First graphics- based web browser Craigslist launches First video webcast First wiki First library of digital images First image posted to the web eBay opens for business First consumer- priced digital camera © Created by Courtney Shelton Hunt, PhD (2010). All rights reserved. Source: Jeremy Norman’s From Cave Paintings to the Internet
  5. 5. From Web 1.0 to Web 2.0 • Information only • One-way communication • Content created by site owner1.0 • Ability to conduct transactions • Two-way communication • Content still created exclusively by site owner (no longer true for most retail sites) • Transactions with site owner • Two-way communication • Content co-created by owner and users based on owner’s terms • Site owner is basically a host • Multi-directional communication • Content created by users on their own terms2.0 © Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
  6. 6. Putting 2.0 Concepts in Context Web 2.0 Social Networking Social Media Digital Social Media Online Communities Enterprise 2.0 Think of various applications of social media as being part of a nested hierarchy of concepts (with somewhat fuzzy distinctions) © Created by Courtney Shelton Hunt, PhD (2010). All rights reserved.
  7. 7. © Created by Courtney Shelton Hunt, PhD (2010). All rights reserved. Social Tech Makes the World Go „Round The “Big Three” are important, but they’re just a subset of the platforms and tools available
  8. 8. Public Social Media Pages (Semi)Private Digital Groups Internal Platforms Communication And Collaboration Knowledge Management Business Intelligence Project Management Learning © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved. Organizations Get “Social” The options for engagement offer different degrees of privacy/transparency, but each can be integrated with the others.
  9. 9. New Software and Hardware New Forms of Digital Networks Thinking beyond Social Technology We need to talk SMAC: Social, Mobile, Analytics, Cloud © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  10. 10. In the Industrial Era In the Digital Era + “Real World” vs. “The Cloud” © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  11. 11. Has been Is becoming The Changing Digital Divide Who’s been held back: • Developing countries/economies • Organizations and individuals in rural/remote areas • Smaller organizations • Individuals with less (disposable) income and education Who’s being held back now: • Established organizations focused more on the past than the future • Organizational leaders and senior professionals with limited technological awareness, interest, and/or savvy © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  12. 12. Technology Doesn‟t Care How Old You Are © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  13. 13. Everything in cyberspace is subject to change – often in an instant and without any warning! Adapted from a Quest Bookshop expression: Everything in the universe is subject to change – and everything is on schedule © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  14. 14. Industrial Model Work and knowledge are centralized, with people and information physically co-located Work and knowledge are decentralized, with information being distributed via email (and often stored locally) even when people are physically co-located Work is decentralized, with people being both physically co-located and dispersed, but information and knowledge are centralized Early Digital Model Mature Digital Model © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved. The Evolution of Work
  15. 15.  Strategic prioritization  Resource allocation  Governance  Policies and guidelines  Education and training  Participation  Ongoing support Top Bottom  Opportunity identification  Experimentation  Proofs of concept  Self-directed learning  Engagement  Ongoing needs identification Technology Initiatives in the Digital Era: Leadership from the Top AND the Bottom © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  16. 16. Barriers to Digital Engagement © Created by Courtney Shelton Hunt, PhD (2014). All rights reserved. Barrier #1: Not Taking Digital Seriously Barrier #2: Lack of knowledge and understanding of Digital Era realities Barrier #3: Framing alternatives in a way that leads to risk aversion Barrier #4: Poor/no roadmaps for effective digital engagement and transformation Barrier #5: No, inadequate or inappropriate resource allocation
  17. 17. Cyberspace or Bust You’ve Hitched Up Your Social Media Wagon. Now What? Sometimes the destination is more important than the journey. Success with social media requires a clear strategy driven by goals and objectives. © Created by Courtney Shelton Hunt, PhD (2010, 2013). All rights reserved.
  18. 18. Social media is “just” a communications tool like A nuclear power plant is “just” a way to turn on the lights Don‟t Underestimate Social Media © Created by Courtney Shelton Hunt, PhD (2012). All rights reserved.
  19. 19. At the end of the day, It’s your mountain to climb. But having a Sherpa can help. The Value of Social Media Expertise © Created by Courtney Shelton Hunt, PhD (2010, 2013). All rights reserved.
  20. 20. Bricks & Mortar of Digital Transformation © Created by Courtney Shelton Hunt, PhD (2014). All rights reserved.
  21. 21. Strategize Assess Plan Lay a FoundationImplement Adjust ‘N’ Fine Tune Grow © Created by Courtney Shelton Hunt, PhD (2010). All rights reserved. The SAPLING Approach From The SAPLING Approach to Leveraging Social Media
  22. 22. The “10/90” Rule For every $10 spent on technology… Be prepared to invest $90 in people & governance © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved. Although technology platforms and tools are becoming cheaper, their wider use in organizations requires greater attention on users and related human systems. Adapted from this idea by Avinash Kaushik
  23. 23. Hours of Tedium Moments of ‘Oh #@&’! Digital Engagement… © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved. punctuated by Adapted from the old pilot’s expression about flying: Hours of boredom punctuated by moments of sheer terror!
  24. 24. The Risk of Bad User Design 1. 2. 3. 4. This looks interesting… Go here! Do this! Wait, no this! Huh? I’m so confused! I’m going back to what I know! © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved.
  25. 25. © Created by Courtney Shelton Hunt, PhD (2013). All rights reserved. Bad Governance: The System Perspective Loss of order Wasted time, money, human resourcesToo much to juggle Uncontrolled growth
  26. 26. Final Selection Social Screening Social Assessment Social Recruitment Social Sourcing Social Referrals Social Advertising © Created by Courtney Shelton Hunt, PhD (2012). All rights reserved. The Social Recruiting Funnel From Recruiting in the Digital Era: Updated Guidance for Employers, Recruiters, and Candidates
  27. 27. Permissions • All of these images are available for download via the Denovati SMART Resources Pinterest board. • You are welcome to download and use either individual slides from this deck or the Pinterest images, as long as you respect our copyrights and retain attribution to the sources.
  28. 28. ABOUT THE DENOVATI GROUP
  29. 29. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies Copyright © 2014, Courtney Shelton Hunt - all rights reserved29
  30. 30. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 30 Visit denovati.com to learn more about who we are, what we do, and what we offer Copyright © 2014, Courtney Shelton Hunt - all rights reserved30
  31. 31. Denovati Digital Network Click here to learn more and join us on one or more platforms Copyright © 2014, Courtney Shelton Hunt - all rights reserved31
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