Technology at the
2012
HR Tech Expo Hall:
Old School Meets New School
A Photo Essay…
Summary
The significant progress the HR industry has made in
developing and leveraging social and digital technologies
was...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
About the Conference
2012 marked the 15th year of the H...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
The welcome emails pushed the mobile apps (even using Q...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
The Sponsors
The main sponsors were comprised of a nice...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Old and New Media Planning
This partition outside the E...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Twitter and the Hashtag
It wouldn’t be a Digital Era co...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Not Yet Paper Free…
Even with all the digital support, ...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Evidence of the Digital Infusion
Even the @ pillows ref...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Clothing was also Fair Game
Plenty of low-tech social m...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Tag Clouds on a Billboard? Why Not.
A sign of the times...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
QR Codes were Ubiquitous
Yes, the QR Code on this slide...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Multi-Media Tools
This was a pretty common booth site: ...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Best Social Integration: Dice
Brilliant on so many leve...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Of Course I Joined In!
15
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Best Old/New School Interaction Blend
Several booths ha...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Committing to the Cloud
17
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Recruiting: The Hot Application
Recruiting applications...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
New Twist on a New Trend
Barrel of Jobs takes the idea ...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Other Ways to Differentiate
A few things potentially di...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Biggest Trend within a Trend?
Digital and video intervi...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
There’s an App for That – and More
We’re already to the...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Social Rewards Was also Hot
I talked to people from two...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
More Social Rewards
And at the other end of the spectru...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Coming Soon: The Social HRIS
We hear a lot about social...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Career Engagement
This tool is the kind of thing I had ...
Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved
Making the Big Bet
Based on my visit to their booth, I ...
ABOUT THE DENOVATI GROUP
The Denovati…
 Pronunciation guide: day-no-VAH-tee
 Deconstructing the term:
– DE = Digital Era
– NOV = short for novani...
The Denovati Group
Courtney Shelton Hunt, PhD
Courtney is the Founder and Principal of The Denovati Group and an
internati...
Denovati Digital Network
Click here to learn more and join us on one or more platforms
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2012 HR Tech Conference Photo Essay

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The significant progress the HR industry has made in developing and leveraging social and digital technologies was clearly evident at the 2012 HR Technology Conference in Chicago – especially in the Expo Hall. Not only were new technologies highlighted in the products and services offered by vendors, they were also integrated throughout the entire experience. This integration was impressive for many reasons, not the least of which was that “high tech” was used to facilitate “high touch” interactions. I documented my impressions via a digital photo essay. I invite others to share additional observations, insights, and examples as well.

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2012 HR Tech Conference Photo Essay

  1. 1. Technology at the 2012 HR Tech Expo Hall: Old School Meets New School A Photo Essay…
  2. 2. Summary The significant progress the HR industry has made in developing and leveraging social and digital technologies was clearly evident at the 2012 HR Technology Conference in Chicago – especially in the Expo Hall. Not only were new technologies highlighted in the products and services offered by vendors, they were also integrated throughout the entire experience. This integration was impressive for many reasons, not the least of which was that “high tech” was used to facilitate “high touch” interactions. I documented my impressions via a digital photo essay. I invite others to share additional observations, insights, and examples as well. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved 2 For a detailed introduction and overview, click here to access the corresponding blog post.
  3. 3. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved About the Conference 2012 marked the 15th year of the HR Technology Conference, which was once again in Chicago (where I live). If you’re not familiar with HR Tech, click on the image on the left to learn more. 3
  4. 4. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved The welcome emails pushed the mobile apps (even using QR codes to facilitate downloads). I wonder how many people used them? I loved the high tech/high touch balance in this message emphasizing the value of in-person interaction as well as digital apps.  Pre-Conference Communication 4
  5. 5. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved The Sponsors The main sponsors were comprised of a nice blend of old and new companies. Each one of these sponsors has an interesting story to tell about the Digital Era opportunities and challenges it has faced, and how it has responded to them. And their stories are far from over… Click on the image for the complete list of sponsors. 5
  6. 6. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Old and New Media Planning This partition outside the Expo Hall served a dual media purpose: its panels displayed the conference schedule for each day, old-school style, while also inviting people to take a new-school approach to managing their time. 6
  7. 7. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Twitter and the Hashtag It wouldn’t be a Digital Era conference without an invitation to engage via Twitter, using a custom hashtag… 7
  8. 8. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Not Yet Paper Free… Even with all the digital support, we still received a fairly hefty paper show guide, filled with lots of inserts, to schlep around with us. I wonder if they’ll ever completely disappear… Click on the image for the complete list of exhibitors. 8
  9. 9. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Evidence of the Digital Infusion Even the @ pillows reflected the digital theme… : ) 9
  10. 10. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Clothing was also Fair Game Plenty of low-tech social media platforms (e.g., t-shirts) were used to deliver high- tech messages. PS - I really wanted one of SilkRoad’s shirts – they’re so fun! And I love the tag line! 10
  11. 11. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Tag Clouds on a Billboard? Why Not. A sign of the times – literally and figuratively! 11
  12. 12. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved QR Codes were Ubiquitous Yes, the QR Code on this slide can be activated! But if you don’t have a reader, just click on the image to link to the corresponding web page. I like the fact that successfactors has a community and that they’re promoting it, but I might suggest making the landing page(s) a bit friendlier. I can respect the fact that it’s a closed community, but if it’s a potential draw for new customers, a little information about the community and its value would be interesting to learn about. Note: this is virtually my only negative observation… 12
  13. 13. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Multi-Media Tools This was a pretty common booth site: tablet displays next to paper brochures/flyers, with paper business cards and giveaway pens, as well as flat screen monitors and even laptops everywhere… And of course the in-person interaction was high also. The technology facilitated conversations rather than replacing it - as it should be. 13
  14. 14. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Best Social Integration: Dice Brilliant on so many levels… 14
  15. 15. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Of Course I Joined In! 15
  16. 16. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Best Old/New School Interaction Blend Several booths had caricaturists, both digital and paper, but ACT Bridge had the original digital caricaturist. As CMO Kurt Ballard CMO described it, it’s a great way to get people to relax and engage with them about the services they offer. And of course I couldn’t resist having my own caricature done! 16
  17. 17. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Committing to the Cloud 17
  18. 18. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Recruiting: The Hot Application Recruiting applications and related technologies seemed to dominate the Expo Hall, which isn’t surprising given that more advances have been made in that area than in other HR-related functions. That should change over time… Click on each image to visit their websites. 18
  19. 19. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved New Twist on a New Trend Barrel of Jobs takes the idea of social referrals in a new direction. Rather than just having employer-based incentives, individuals are independently incentivized as well. And they appeal to a variety of motives: altruistic (help a friend), materialistic (earn some $$) and patriotic (put America to work). Click on either image to learn more. 19
  20. 20. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Other Ways to Differentiate A few things potentially differentiate recruitics: One, they can post to both job boards and social sites. Two, they place a heavy emphasis on analytics. And three, they offer services through their own internal agency in addition to their software platform. Click on the image to learn more. I give them the “best digital swag” award for their branded MicroClean wipes for mobile devices. I have one on my droid! : ) 20
  21. 21. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Biggest Trend within a Trend? Digital and video interviewing tools and platforms were hot, hot, hot! What was really neat, though, is that there were clear differences in what each of the four vendors I talked to offer (as well as key differences in how they evolved). Eventually there may be more homogenization (and commoditization), but for both buyers and sellers today’s competitive distinctions are critical. Click on each image to learn more. Best tagline: HireVue. Best “Hairclub for Men” boother: Spark Hire (yes, the young man in the picture got his job because of the quality of his video interview! 21
  22. 22. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved There’s an App for That – and More We’re already to the point of realizing that customized mobile apps may not be a worthwhile investment – but optimizing your website for mobile devices is absolutely critical. This company does both, and their work is, in a word, gorgeous. I was very impressed. Bonus realization: this company evolved from AlltheTopBananas.com – “The UK's Job Search Engine.” I love a good business model extension… 22
  23. 23. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Social Rewards Was also Hot I talked to people from two different companies, with two different stories of how they came to develop and offer a social recognition and rewards platform. YouEarnedIt was developed by Rockfish, a young company that bills itself as a “digital innovation partner.” The CEO Kenny Tomlin (pictured with EVP Autumn Manning) explains the origins of this new platform here. Click on the image to access YouEarnedIt’s website and learn more. 23
  24. 24. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved More Social Rewards And at the other end of the spectrum… MTM has been in the recognition business for 40 years. Developing a social engagement platform, Carousel, was a logical extension of their existing business. Self-titled “Social Media Diva” and self-proclaimed millennial Ashley Hurney couldn’t be more enthusiastic. Click on the image to access MTM’s website and learn more. Props to them for best tablet displays. And the t-shirts are fun too! 24
  25. 25. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Coming Soon: The Social HRIS We hear a lot about social software applications like social intranets, social collaboration and content management systems, and social CRM, but we don’t hear as much about social HRISs. Mangrove has been working on adding social elements to their HRIS platform, and it’s looking good so far. It will be interesting to see how this area develops. Click on the image to learn more about Mangrove. 25
  26. 26. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Career Engagement This tool is the kind of thing I had in mind when I wrote Part 2 of the Social Media Primer (The Juggernaut is Bigger than You Think) almost three years ago. It’s a great example of how new technology can enhance and extend traditional human capital management activities. Even better, in true 2.0 fashion it shifts control from the organization to employees. Click on either image to learn more about Career Engagement Group. These folks, who hail from New Zealand, may win the “furthest traveled” award. And the founder even ran the Chicago Marathon the day before conference started. Wow! 26
  27. 27. Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved Making the Big Bet Based on my visit to their booth, I would say that SilkRoad has gone “all in” on their commitment to social technologies. Their tag line says it all. I also give them props for their zany digital “photo booth,” which was another fun way to engage people. And did I mention how much I liked their t-shirt? : ) 27
  28. 28. ABOUT THE DENOVATI GROUP
  29. 29. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies 29
  30. 30. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 30 Visit denovati.com to learn more about who we are, what we do, and what we offer 30
  31. 31. Denovati Digital Network Click here to learn more and join us on one or more platforms 31

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