Dennis White- How To Build Long
Lasting Website Traffic
What is traffic and why do you want it?
Well, traffic is the people that visit your website. The more
people that visit your website, the better. If you are selling or
promoting a product, you always want targeted traffic. This
traffic could be converted into customers.
If you have a personal website or blog that you like to share
things on, then you want to get in front of as many people as
possible. In any case, more traffic is never a bad thing.
How does traffic work?
Traffic can come from a variety of sources. Anywhere you can
promote your website, there is potential traffic available. There
are typically two types of traffic, however. Traffic that affects
search engines and traffic that does not. Both are useful, but
depending on your goals, one method could be better than the
Google for example, uses a system called nofollow. If the
links you are creating around the web are nofollow, then they
will not affect the rankings on some search engines. If the
links you are creating are dofollow, then they will affect the
rankings on Google and other search engines. Generating
these dofollow links create what we call backlinks. The more
quality backlinks that you create to your website, the better
you will rank. Backlinks are only useful if you use them
correctly and responsibly, though. This is one of the common
methods for Search Engine Optimization, or SEO.
This article series will focus on both methods for building
Optimizing your website
On your actual website, you want it to be optimized for the
search engines. We won't spend too much time on this, but
we'll discuss some of the essentials. Firstly, you want to use
standard compliant code. An example of using compliant code
is keeping your html and css separate. Also, you should create
a sitemap so that your content is easily indexable by the
search engines. Another thing to look into is the robots
exclusion standard. One of the most important aspects of
optimizing your website is creating good titles and links. You
want both your page title and links to be easily read by search
engines and humans. For more on this, check out the
Wikipedia entry on permalinks.
More information on optimizing your website can easily be
found on Google. Try searching for search engine
Content Management Systems, such as the popular
Wordpress, have plug-ins available to make this much easier.
That is why many people prefer blogs, because they are
typically liked by the search engines and easy to work with.
We will talk about why blogs typically get good rankings later
on in the ebook.
Optimizing your links on other websites
Remember backlinks? An important part in making backlinks
work for you is creating them correctly. When you leave a link
on another site, you need to pay attention to what is called the
anchor text. The anchor text of a link is just as important as
the permalink, as they are easily indexed by the search
engines. Your anchor text should include your keywords. For
example, the words someone would type into Google to find
your website. The same is true for blog posts, your anchor text
should include the title of the blog post.
Using Keywords Effectively
Now that we know how links use keywords, let's talk about the
article itself. When you write an article, you want to use
keywords. The better keywords that you use the better chance
that your target audience will find your website. Write naturally
and descriptively and the keywords should flow by
themselves. Before you can do this however, you need to find
a good keyword domain name related to your website.
Putting everything that we have learned so far together
Now we know how to effectively setup our website for traffic.
We also now how to promote our website through links on
other websites. The main section of this article is coming up,
which is where to promote. I cannot tell you how many times I
have had people ask me how to get more visitors to their
website. What we have just learned is the very first step to
building traffic and the most important. Now that we know how,
we are ready to learn where to go to generate this traffic!