Dennis White - Drive Traffic Using Article Marketing
BUILDING TRAFFIC WITH ARTICLE
If you want to really make your article SELL then you've got
to craft the perfect RESOURCE BOX. This is the author bio
that is below your article body and It's also known as your
SIG (short for SIGnature).
Here are the essential items that should be in your
Your Name: You'd be amazed at how many folks forget to
include their name in the RESOURCE BOX. Your name
and optional title should be the first thing in your resource
Your Website Address: in valid URL form. Example:
Your Elevator Pitch: This is 1 to 3 sentences that
encapsulates the essence of what makes you and your
offering unique. Also known as your USP (Unique Selling
Your Call To Action: You've got them warmed up and
now it's time to lead them to BUY from you or visit your
website. This is where you Ask For The Sale. Best to
only give (1) specific call to action.
Here are some optional items you could include in your
Your Ezine Subscription Address: While getting your
interested visitor to surf your website is nice, capturing
their email address can help you begin the
confidence/trust process. If you're going to do this
strategy, include a URL for your ezine subscription
address and do not use an email address for the join
Your Contact Information: Such as your business phone
number or how to reach you for interviews or your press/
media kit. Keep in mind that article marketing is a timeless
strategy and you may not have an easy ability to retract
what you put in your article once it hits major distribution.
A Free Report: This could also be part of your call to
action or your free bonus report that further enhances
your credibility as the expert on the topic of your article.
Your email autoresponder: I'm not a big fan of this
strategy due to the fact that spammers will text-extract
your autoresponder address and add it to their spam list.
Perhaps this strategy was best for the 1990's and has
now run its course.
An anchor URL that is related to one keyword or
keyword phrase that you want to build SEO strength
for. Example: if I wanted to build search engine
relevance/strength for the term Article Marketing, I'd link
up that term in my resource box to my website. This is an
intermediate to advanced level strategy and should not be
abused by over-doing it. Keep it simple.
What NOT to include in your RESOURCE BOX:
• A listing of every website you own. There is no faster way
to dilute your credibility than by posting a half dozen
irrelevant URLs that have nothing to do with each other.
Best to only post ONE URL that is related to the topic of
A listing of every accomplishment you've achieved to
date. No one cares. Keep your resource box brief and to
the point. Yes, your resource box should be benefit
oriented so that the reader finds value in reading it rather
than your ego being justified.
Advertisements or pitches for products that are not
relevant to the topic of your article.
Keep the size of your resource box so that it's no larger
than 20% of your total article size. Too often I see
resource boxes that are 50% of the size of the total article
and this is abusive.
Your Perfect Resource Box Conclusion:
The BODY of your article is where you GIVE and the
RESOURCE BOX is where you get to TAKE for your article
marketing gift of information. The resource box is the
currency of payment you receive for giving away your article.
Be sure to include your name, website address, your unique
selling proposition as briefly as possible and a simple call to