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A Long Way from Macomb / Ethics & Trends in Blogging
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A Long Way from Macomb / Ethics & Trends in Blogging

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Presentation to Cincinnati Women Bloggers 9-26-09 on blogging trends and ethics

Presentation to Cincinnati Women Bloggers 9-26-09 on blogging trends and ethics

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Transcript

  • 1.  
  • 2.  
  • 3.  
  • 4. Imagine a blog and Tweets from “WoodStein” This is called a typewriter, by the way.
  • 5.  
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  • 8.
    • What’s your mission? Who is your audience?
    • What do you want your “brand” associated with?
    • Do you care about showing your biases?
    • Will you do pre-, post- or no moderation?
    • Do you care about factual accuracy?
    • What standards do you have? Will you disclose?
    Ethical issues to consider with blogs and social networking
  • 9. Illustration by Likecool.com Twitter 2.0 clue: In a world of unlimited info , sorting & filtering are increasingly valuable pieces of the value chain. from Social Media Insider (via Twitter)
  • 10.  
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  • 12.
    • Reporter/topic managers move content from small bursts to wider information bursts.
    • They are ‘content-agnostic’ … whatever it takes to be ‘first stop.’
    • They are ‘format-agnostic’ … using tools that best convey the information.
    • They are adept at managing interaction – and taking maximum advantage of it.
    So, what are these reporters doing?
  • 13. The reporter’s content is being supplemented, linked, enriched and transformed by audience interaction throughout the process. And it’s happening on multiple platforms. And what is the audience doing?
  • 14. We used to be like classical conductors. We had rights to the music. Everyone followed our baton.
  • 15. Now, it’s more like sketching out the themes of an improv jazz composition…. … and the audience is part of the performance.
  • 16.