Reporter/topic managers move content from small bursts to wider information bursts.
They are ‘content-agnostic’ … whatever it takes to be ‘first stop.’
They are ‘format-agnostic’ … using tools that best convey the information.
They are adept at managing interaction – and taking maximum advantage of it.
So, what are these reporters doing?
The reporter’s content is being supplemented, linked, enriched and transformed by audience interaction throughout the process. And it’s happening on multiple platforms. And what is the audience doing?
We used to be like classical conductors. We had rights to the music. Everyone followed our baton.
Now, it’s more like sketching out the themes of an improv jazz composition…. … and the audience is part of the performance.