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Big Data and Data Analytics are key technology to fight our battle of the future. If it is in cancer therapy, smarter energy or in caretaking, big data can help us make this world a better place. At the same time this requires a lot of senitive information. For people to participate and accapt such a system we have to establish trust. People have to trust that we take ther privacy serious. Therefore we need to educate the people so they can decide if they participate in such a system or not. At the same time there is the need of privacy production big data method. IBM makes this possible today.