Ethnography & Web 2.0
Finally the virtual world is starting to catch up
The Famous Video


Web 2.0 ... The Machine is Us/ing Us (4:30 mn)
It’s almost like we are having a conversation
Web 2.0 is a much better simulation than Web 1.0
How do we make sure that the
machines are properly cultured?
What do you need to see out in “the
  field” to build Web 2.0 stuff?
Three Techniques for Investigating
 Web 2.0 through a cultural lens
Web 3.0 - Where the machines are
 machines and the men are men.
When will we be able to
be fully human on-line?
Thank You
Dennis J Schleicher Jr / June 29, 2007
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Ethno Web 2

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PhiChi Meeting on Web 2.0

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Ethno Web 2

  1. 1. Ethnography & Web 2.0 Finally the virtual world is starting to catch up
  2. 2. The Famous Video Web 2.0 ... The Machine is Us/ing Us (4:30 mn)
  3. 3. It’s almost like we are having a conversation Web 2.0 is a much better simulation than Web 1.0
  4. 4. How do we make sure that the machines are properly cultured?
  5. 5. What do you need to see out in “the field” to build Web 2.0 stuff?
  6. 6. Three Techniques for Investigating Web 2.0 through a cultural lens
  7. 7. Web 3.0 - Where the machines are machines and the men are men.
  8. 8. When will we be able to be fully human on-line?
  9. 9. Thank You Dennis J Schleicher Jr / June 29, 2007
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