Using Multimedia to Advance Your Research<br />by<br />Dennis Meredith<br />Presented at AAAS meeting <br />February 21, 2...
References and resources available atwww.ExplainingResearch.com<br />
Value of scientific visualization<br />Click here to view the animations<br />
“Say cow, see cow”<br />
Cow<br />
“Presenting Effective Presentations with Visual Aids”OSHA, 1996<br />
“Presenting Effective Presentations with Visual Aids”OSHA, 1996<br />
Hazards of being monotextual<br />
Use short text<br />OK for talking points<br />Reads quickly<br />Seven items or less<br />“Parallel recognition” reading ...
The plraaelllteterrgctenooiinmdeoleplxnais why you can raedtihsstneceneslrsrginupiywlel, eevntguhohgolny the fsirt and lsa...
But longer text creates a logical problem and a distraction: logically It is unnecessary for me to read this text to you, ...
On the other hand, if I’m saying something else while you’re trying to read a substantive amount of text on a screen, ther...
Employers want communicators*<br />Communication skills (“verbal and written”)<br />Strong work ethic<br />Teamwork skills...
Credit: Felice Frankel, from “Envisioning Science”<br />
Credit: Luc Benard<br />
Credit: Luc Benard<br />
Is Blogging for You?<br />
Why not to blog<br />Takes time<br />Makes you a public figure<br />Could compromise advancement<br />Outdated opinions pe...
Why to blog<br />Teaches accessible writing style<br />Gives instant feedback on ideas<br />Raises professional profile<br...
Click on image to visit site<br />
Click on image to visit site<br />
Click on image to visit site<br />
Click on image to visit site<br />
Click on image to visit site<br />
Is Twitter twaddle? Is Facebook frivolous?<br />
Click on image to visit site<br />
Click on image to visit site<br />
Click on image to visit site<br />
Science centers: <br />What’s in it for you?<br />
Click image above to visit ASTC site<br />
Teaches you communication technologies<br />
Teaches you two-way communication with new audiences<br />
Synergizes your research communications<br />
Gives you positive public exposure<br />
It’s fun!<br />
Cell “Snapshots”<br />Click here to explore Cell Snapshots<br />
Cell “Article of the Future”<br />Click on article to access it<br />
Science video syndicators<br />Click on images to visit sites<br />
Click on image to see tablet demo<br />
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Using Multimedia to Advance Your Research

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Creating video and Web explanations of research not only enhances the public's
understanding of science and technology; it also brings scientists practical benefits, such as content that helps funding agencies and legislators advocate for research budgets. And more personally, it teaches scientists an invaluable "visual vernacular" that they can use to enhance their communications with key audiences, including their colleagues, donors, institutional leaders, and students.

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  • Left hemisphere dominant for language and logic, while right hemisphere dominant for visual imagery. So, words and visuals synergize to enhance understanding.
  • Using Multimedia to Advance Your Research

    1. Using Multimedia to Advance Your Research<br />by<br />Dennis Meredith<br />Presented at AAAS meeting <br />February 21, 2010<br />
    2. References and resources available atwww.ExplainingResearch.com<br />
    3. Value of scientific visualization<br />Click here to view the animations<br />
    4. “Say cow, see cow”<br />
    5. Cow<br />
    6. “Presenting Effective Presentations with Visual Aids”OSHA, 1996<br />
    7. “Presenting Effective Presentations with Visual Aids”OSHA, 1996<br />
    8. Hazards of being monotextual<br />
    9. Use short text<br />OK for talking points<br />Reads quickly<br />Seven items or less<br />“Parallel recognition” reading model<br />
    10. The plraaelllteterrgctenooiinmdeoleplxnais why you can raedtihsstneceneslrsrginupiywlel, eevntguhohgolny the fsirt and lsatleertts of the lgnoerwdros are in oderr.<br />
    11. But longer text creates a logical problem and a distraction: logically It is unnecessary for me to read this text to you, because you’re perfectly capable of reading it yourself. Right?<br />
    12. On the other hand, if I’m saying something else while you’re trying to read a substantive amount of text on a screen, there’s a perceptual left-brain overload that compromises communication.<br />
    13. Employers want communicators*<br />Communication skills (“verbal and written”)<br />Strong work ethic<br />Teamwork skills<br />Initiative<br />Analytical skills<br />*Job Outlook 2009, National Association of Colleges and Employers<br />
    14. Credit: Felice Frankel, from “Envisioning Science”<br />
    15. Credit: Luc Benard<br />
    16. Credit: Luc Benard<br />
    17. Is Blogging for You?<br />
    18. Why not to blog<br />Takes time<br />Makes you a public figure<br />Could compromise advancement<br />Outdated opinions persist<br />Premature publication danger<br />
    19. Why to blog<br />Teaches accessible writing style<br />Gives instant feedback on ideas<br />Raises professional profile<br />Creates community<br />Broadens contacts<br />Documents discussions<br />Encourages participation<br />
    20. Click on image to visit site<br />
    21. Click on image to visit site<br />
    22. Click on image to visit site<br />
    23. Click on image to visit site<br />
    24. Click on image to visit site<br />
    25. Is Twitter twaddle? Is Facebook frivolous?<br />
    26. Click on image to visit site<br />
    27. Click on image to visit site<br />
    28. Click on image to visit site<br />
    29. Science centers: <br />What’s in it for you?<br />
    30. Click image above to visit ASTC site<br />
    31. Teaches you communication technologies<br />
    32. Teaches you two-way communication with new audiences<br />
    33. Synergizes your research communications<br />
    34. Gives you positive public exposure<br />
    35. It’s fun!<br />
    36. Cell “Snapshots”<br />Click here to explore Cell Snapshots<br />
    37. Cell “Article of the Future”<br />Click on article to access it<br />
    38. Science video syndicators<br />Click on images to visit sites<br />
    39. Click on image to see tablet demo<br />

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