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Boingnet CEO Dennis Kelly, on behalf of Agile Education Marketing presented "Landing Pages, the Key to Higher Conversion" where he describes what landing pages are, why they are useful, the 3 most common types of landing page, and what makes landing pages successful or not. Included in the review is an overview of URL naming, showing the differences between "Friendly" and "Unfriendly" URL's and also the new trend in email marketing, Personal URL's or pURL's. Personalized content on landing pages can now easily be created with marketing automation platforms that generate pURL's with content that can be defined by variables. A discussion of the multi-channel and cross-channel nature of landing pages is next, and how marketers are discovering that the same attributes that have lead to extensive usage for online PPC and SEM campaigns make landing pages for offline campaigns great solutions. A discussion of why Home Pages aren't landing pages ensues, with a Super Bowl commercial featuring Samuel L Jackson involved. Finally, Dennis reviews several submitted landing pages and points out the strengths and weaknesses of the approaches used, and how Boingnet would think about modifying the page to optimize the landing page conversion metrics.