The document discusses the potential uses of social media for extension programs. It provides examples of how UNL Extension is currently using tools like Facebook, Twitter, blogs and YouTube. It also discusses the importance of having social media policies and guidelines in place. The document encourages extension educators to explore different social media tools, identify their target audiences, and consider how social media can help market extension programs. Live polling is used to get feedback from attendees on their social media use and which tools may be most useful in their counties.