2. Introduction
Our commission was to produce a Radio Show for our college. This
included research techniques based on other radio stations. We then
asked 50 students what they wanted to listen to on the radio. Finding
out what they enjoyed helped us start to put together our radio
podcast. We also did research on other radio stations. What they
played, what people thought of it and what they do when they aren’t
playing music.
3. Ideas for our Radio Show
Putting our ideas
on a mind map
gave us a clear
idea of
possibilities for
our radio show.
4. Secondary Research
*Xfm - Ian Camfield, 10am-2pm
*Capital - Ant Payne, 4am-6am
*Absolute 80’s – Martyn Lee 11pm-6am
Here’s a link to the ratings for Xfm.
http://www.standard.co.uk/arts/music/xfm-
rocks-up-its-ratings-7285108.html
Quote from the website.
"But it is rock station Xfm that is
increasingly making its voice heard in
the crowded London radio market.
Ratings have soared by 32 per cent in a
year to 577,000. It added 18,000
listeners in the last quarter and, crucially
for advertisers, a quarter of its audience
is in the 15-34 age group."
5. Primary Research
*Questionnaires
*Interviews
*Focus groups
Link to our Survey:
http://www.surveymonkey.com/s/59F2NCF
8. Question Three:
Who out of the following, are your
favourite 80’s Rock artists?(please
tick all that apply)
9. Question Four:
Who out of the following, are your
favourite 80's Pop artists? (tick all
that apply)
10. Question Five:
Who out of the following, are
your favourite 80's Hip-hop
artists? (tick all that apply)
11. Question Six:
Do you dislike any of the following
songs? (Rate 1 as most hated, 9 as
dislike the least)
12. Question Seven:
Favourite 80’s genres
Rock, pop, hit-hop and dance were the most popular
genres of music. Techno, smooth jazz and adult
contemporary were the least favourite.
Doing secondary research meant that we had to look at ratings for other radio stations, in relation to what we wanted to put on our radio station. This would help us get an idea of what people thought of the music that was played on that specific radio station and if it was listened by a lot of people.
2 most popular were U2 with 39 and Queen with 33. 2 Least popular were Van Halen with 0 and DefLeppard with 3.
Most popular was Michael Jackson with 42 and the least popular was Eurythmics with 3.
Most popular Hip-Hop artists were DMC and Beasty boys, the least popular artist was Tone Loc.
The most disliked song was any song by Rick Astley and the most liked was Take on me.
More people voted no when asked if they listened to radio’s that base their music on 80’s music.
