The Secret to
Author Blog Success
How to Dominate Your Niche with a Book
Blog Denise Wakeman
Your Guide To Better Visibili...
2
Over 2 billion people have access to the Web.
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
Author Blog Success
Why Blog?
You Must Be a
Content Machine
6 Ways to Produce
Quality Content
Amplify Your
Message
10 Bonu...
Why Blog for Your Book?
You will:
 Have greater visibility
 Get found by your ideal
reader
 Enhance your reputation
 E...
Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
5
The Digital Handshake
6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squad L...
Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
7
Your blog is home base for your book
8 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Personality Not Included
9 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squa...
Align, Expand and Succeed
10 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
3 Steps for Creating Great Content
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
11
“You will never keep people from
talking. But you can take actions to
influence the content of what they
say.”
~ Seth Godi...
3 Step Content Formula
Use
Keywords
Create
compelling
headlines
Tap into what
your readers
want
13 ©2013 Denise Wakeman, T...
It’s all about content
“…your blog is for communicating the essence of
your brand.”
~ Gary Vaynerchuk, author of “Crush It...
Blog = Better SEO
 Search Engine Optimization
 Better Listings On Google
 More Visibility Means More Opportunity
 Get ...
Use Keywords
Do your research Use tools to build your list
of keywords
 Freekeywords.wordtracker.com
 Google Analytics
...
Blog Post Titles
 Your Title is Your Headline
 First impression
 Shows up in search results & syndication sites
 8 out...
Create a Variety of Posts
 Mix it up with different styles of posts
 Top 10
 How-to
 Case studies
 Reader Q&A
 Opini...
Types of Post Titles
19 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
6 Ways to Produce Quality Content
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
20
1. Plan Your Posts
 Make a list of categories for your blog
 List 5 sub-topics for each category
 Create a style bank
...
2. Keep a Running List of Ideas
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute22
 Everything is fodder
 Co...
3. Schedule Time
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute23
 Schedule time for your
blogging
 Mark b...
4. Write a Series of Posts
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute24
 Short on time? Take a couple
h...
5. Invite Guest Bloggers
 Add the voice of others in your industry
 Invite people in your community
 Your team
 Your v...
Guest Post Quick Tip
 Create submission
guidelines
 Set up a form on your
site to collect guest
posts
 Add a navigation...
6. Interview Experts
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
27
 Monthly or weekly
feature
 Identif...
Still Alice
28 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Amplify Your Message
29 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Enlist Your Audience
 Make it easy to share your content
 Share buttons
 Call to Action
 Retweet
 Subscribe
 Comment...
Share Your Content
Make your posts viral
31 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Call to Action
 Retweet
 Subscribe to
list
32 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Crush It!
33 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
Socialize Comments
 Avatars help build
community
 Share comments on
social sites
34 ©2013 Denise Wakeman, The Blog Squad...
10 Bonus Tips
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
35
10 Bonus Book Marketing Tips
1. Use your book title as domain name
for blog
www.yourbooktitle.com
2. Use a custom header/b...
10 Bonus Book Marketing Tips
3. Collect email
addresses with
subscription form
4. Create a Google+
community or
Facebook g...
10 Bonus Book Marketing Tips
5. Participate in
the
blogosphere
6. Podcast your
book – publish
in multiple
formats
38 ©2013...
10 Bonus Book Marketing Tips
7. Set up a Facebook
Page for your
book for more fan
engagement
8. Have a virtual blog
tour –...
10 Bonus Book Marketing Tips
9. Run a contest
10. Use video to
promote your
book
40 ©2013 Denise Wakeman, The Blog Squad L...
Denise Wakeman
Let’s Connect!
 DeniseWakeman.com
 Facebook.com/AdventuresInVisibility
 Twitter.com/DeniseWakeman
 Need...
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The Secret to Author Blog Success

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In the online world, your blog is your home base. This essential Web real estate is where you go deep with your readers and customers to build trust and credibility, as well as create your point of distinction in the marketplace. When you have a plan for your book blog that supports your objectives, you will make time and you will see the results in more traffic, more readers, more comments, more subscribers and more sales. [updated July 2013] More tips: http://BoostYourVisibility.com

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The Secret to Author Blog Success

  1. 1. The Secret to Author Blog Success How to Dominate Your Niche with a Book Blog Denise Wakeman Your Guide To Better Visibility on the Web
  2. 2. 2 Over 2 billion people have access to the Web. ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  3. 3. Author Blog Success Why Blog? You Must Be a Content Machine 6 Ways to Produce Quality Content Amplify Your Message 10 Bonus Tips 3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  4. 4. Why Blog for Your Book? You will:  Have greater visibility  Get found by your ideal reader  Enhance your reputation  Establish your brand  Build credibility  Get more traffic  Build your list  Sell more books! 4 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  5. 5. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV 5
  6. 6. The Digital Handshake 6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  7. 7. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 7
  8. 8. Your blog is home base for your book 8 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  9. 9. Personality Not Included 9 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  10. 10. Align, Expand and Succeed 10 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  11. 11. 3 Steps for Creating Great Content ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 11
  12. 12. “You will never keep people from talking. But you can take actions to influence the content of what they say.” ~ Seth Godin, Marketing Guru 12 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  13. 13. 3 Step Content Formula Use Keywords Create compelling headlines Tap into what your readers want 13 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  14. 14. It’s all about content “…your blog is for communicating the essence of your brand.” ~ Gary Vaynerchuk, author of “Crush It!” 14 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  15. 15. Blog = Better SEO  Search Engine Optimization  Better Listings On Google  More Visibility Means More Opportunity  Get found on the Web  Keywords  Headlines 15 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  16. 16. Use Keywords Do your research Use tools to build your list of keywords  Freekeywords.wordtracker.com  Google Analytics  Google Keyword Suggestion tool (requires Google Adwords account) 16 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  17. 17. Blog Post Titles  Your Title is Your Headline  First impression  Shows up in search results & syndication sites  8 out of 10 read headline copy  Numbers in headlines bring in more traffic  Write your headline last  Keep a “swipe file” of sample headlines  Questions  Statistics  Stories 17 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  18. 18. Create a Variety of Posts  Mix it up with different styles of posts  Top 10  How-to  Case studies  Reader Q&A  Opinion  Link round-up  Poll/survey results and analysis 18 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  19. 19. Types of Post Titles 19 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  20. 20. 6 Ways to Produce Quality Content ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 20
  21. 21. 1. Plan Your Posts  Make a list of categories for your blog  List 5 sub-topics for each category  Create a style bank  Leave room for spontaneity  Time yourself  Plug posts into your Editorial Calendar  Assign each sub-topic to a date 21 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  22. 22. 2. Keep a Running List of Ideas ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute22  Everything is fodder  Conversations  Books  Articles  Other blog posts  Photos  Write/Record your ideas  Paper  Word doc  Evernote.com ***
  23. 23. 3. Schedule Time ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute23  Schedule time for your blogging  Mark blogging time on your calendar  Post 2-3 times per week  Read and comment 2 times per week on other blogs
  24. 24. 4. Write a Series of Posts ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute24  Short on time? Take a couple hours to pump out a series of posts  Queue posts to publish on future dates  Use Editorial Calendar plug-in for Wordpress
  25. 25. 5. Invite Guest Bloggers  Add the voice of others in your industry  Invite people in your community  Your team  Your vendors  Your colleagues  Your customers  Thought leaders in your industry  Post a request on Blogger Linkup – www.BloggerLinkup.com 25 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  26. 26. Guest Post Quick Tip  Create submission guidelines  Set up a form on your site to collect guest posts  Add a navigation link on your blog Form from Twitip.com 26 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  27. 27. 6. Interview Experts ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 27  Monthly or weekly feature  Identify 12-20 experts in your industry  What’s in it for them?  5-7 questions  Text and Audio  Interview on the phone  Transcribe  Post both audio and written versions
  28. 28. Still Alice 28 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  29. 29. Amplify Your Message 29 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  30. 30. Enlist Your Audience  Make it easy to share your content  Share buttons  Call to Action  Retweet  Subscribe  Comments  Make them social too! 30 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  31. 31. Share Your Content Make your posts viral 31 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  32. 32. Call to Action  Retweet  Subscribe to list 32 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  33. 33. Crush It! 33 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  34. 34. Socialize Comments  Avatars help build community  Share comments on social sites 34 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  35. 35. 10 Bonus Tips ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 35
  36. 36. 10 Bonus Book Marketing Tips 1. Use your book title as domain name for blog www.yourbooktitle.com 2. Use a custom header/banner 36 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  37. 37. 10 Bonus Book Marketing Tips 3. Collect email addresses with subscription form 4. Create a Google+ community or Facebook group for your readers 37 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  38. 38. 10 Bonus Book Marketing Tips 5. Participate in the blogosphere 6. Podcast your book – publish in multiple formats 38 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  39. 39. 10 Bonus Book Marketing Tips 7. Set up a Facebook Page for your book for more fan engagement 8. Have a virtual blog tour – Google “virtual book tour” 39 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  40. 40. 10 Bonus Book Marketing Tips 9. Run a contest 10. Use video to promote your book 40 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
  41. 41. Denise Wakeman Let’s Connect!  DeniseWakeman.com  Facebook.com/AdventuresInVisibility  Twitter.com/DeniseWakeman  Need more visibility for your book project? Let’s talk… http://denisewakeman.com/book- visibility/  More Free Tips! – www.BoostYourVisibility.com41 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
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