Online Video: Right Here, Right Now! Denise Wakeman & Lou Bortone Your Online Video Guides! © 2009 Lou Bortone, Denise Wak...
Online Video Power! <ul><li>YouTube RULES! 4th biggest web site (#2 search engine) </li></ul><ul><li>85 Million YouTube vi...
Why use Online Video? <ul><li>Video has a low barrier to entry (low cost) </li></ul><ul><li>Video creates a personal conne...
Business Uses for Video <ul><li>Website - Welcome video, speaking demo </li></ul><ul><li>Blog - Video blog, tips, product ...
Home Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Blog with Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Video Testimonials © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Video Reviews (Amazon) © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Sales Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Squeeze Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Video Hub or “TV” Page © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Video Tutorials © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Mobile Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Integrate Video into Your Biz <ul><li>Social Media Integration </li></ul><ul><li>“ Do It Yourself” Instant Videos </li></u...
Video/Social Media <ul><li>TwitVid - Share videos on Twitter </li></ul><ul><li>Kyte Producer - Upload from iPhone </li></u...
TwitVid © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Kyte Producer © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
TweetReel © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
TwitCam © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Screenr © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
PixelPipe © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
PixelPipe © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Instant Video <ul><li>Free Video Creation Websites! </li></ul><ul><ul><li>Animoto.com </li></ul></ul><ul><ul><li>OneTrueMe...
© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Video on the go! <ul><li>iPhone </li></ul><ul><ul><li>New iPhone shoots video! </li></ul></ul><ul><ul><li>Send directly to...
iPhone w/ Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
FlipShare © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Flip Tricks © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Flip Tricks © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
New Video Resources <ul><li>Changes to YouTube </li></ul><ul><li>Upgrades to TubeMogul </li></ul><ul><li>Overlay.tv </li><...
YouTube Changes © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
YouTube Changes © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Upgrades to TubeMogul © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
Video for Brand-Building <ul><li>Video is a great way to build your brand </li></ul><ul><li>Helps build rapport with your ...
Using video to build your brand <ul><li>Post videos online to increase exposure </li></ul><ul><li>Share your videos on Fac...
Video Branding <ul><li>Develop your own, unique video brand </li></ul><ul><li>Be authentic - add value </li></ul><ul><li>S...
Other Goodies… <ul><li>Vlog It! from Adobe.com (Just $30!) </li></ul><ul><li>DigitalJuice.com - graphics & music </li></ul...
For more info… <ul><li>Lou Bortone Denise Wakeman </li></ul><ul><li>OnlineVideoBranding.com DeniseWakeman.com </li></ul><u...
Thank you! Where from here? www.DeniseWakeman.com http://www.OnlineVideoBranding.com © 2009 Lou Bortone, Denise Wakeman ww...
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Online Video Right Now

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Online Video Right Here, Right Now is part of a program by Denise Wakeman and Lou Bortone called Online Video Made Easy, a self-study program on how to get started with online video. The program covers tools, tips and tactics for using video as a marketing tool, including social media integration, instant video, mobile video and new features like the Flip Channel from the Flip Camera.
http://www.OnlineVideoMadeEasy.com

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Online Video Right Now

  1. 1. Online Video: Right Here, Right Now! Denise Wakeman & Lou Bortone Your Online Video Guides! © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  2. 2. Online Video Power! <ul><li>YouTube RULES! 4th biggest web site (#2 search engine) </li></ul><ul><li>85 Million YouTube viewers in July, 2009 </li></ul><ul><li>18-34 demo now watching MORE online video than traditional television! </li></ul><ul><li>Time spent watching online video rose 53% in 2008 </li></ul><ul><li>71% of Internet users are watching and using online video (More than social media!) </li></ul><ul><li>More people are now viewing online video than are reading e-mail or using social media! </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  3. 3. Why use Online Video? <ul><li>Video has a low barrier to entry (low cost) </li></ul><ul><li>Video creates a personal connection </li></ul><ul><ul><li>“ I feel like I already know you!” </li></ul></ul><ul><li>Video increases your trust & credibility </li></ul><ul><li>Video expands your web presence, 24/7 </li></ul><ul><li>Video improves your search rankings </li></ul><ul><li>Video accelerates the sales process! </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  4. 4. Business Uses for Video <ul><li>Website - Welcome video, speaking demo </li></ul><ul><li>Blog - Video blog, tips, product reviews </li></ul><ul><li>Sales Page - Video sales message </li></ul><ul><li>Client testimonials via video </li></ul><ul><li>Video e-mail/messaging </li></ul><ul><li>Video coaching/micro-coaching </li></ul><ul><li>Video tutorials/screen captures </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  5. 5. Home Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  6. 6. Blog with Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  7. 7. Video Testimonials © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  8. 8. Video Reviews (Amazon) © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  9. 9. Sales Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  10. 10. Squeeze Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  11. 11. Video Hub or “TV” Page © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  12. 12. Video Tutorials © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  13. 13. Mobile Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  14. 14. Integrate Video into Your Biz <ul><li>Social Media Integration </li></ul><ul><li>“ Do It Yourself” Instant Videos </li></ul><ul><li>Video On the Go! </li></ul><ul><ul><li>Flip Video </li></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><li>New Video Resources </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  15. 15. Video/Social Media <ul><li>TwitVid - Share videos on Twitter </li></ul><ul><li>Kyte Producer - Upload from iPhone </li></ul><ul><li>TweetReel - Send to Twitter w/ iPhone </li></ul><ul><li>TwitCam - Stream live on Twitter </li></ul><ul><li>Screenr - Screen captures for Twitter </li></ul><ul><li>PixelPipe - Upload & Blast </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  16. 16. TwitVid © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  17. 17. Kyte Producer © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  18. 18. TweetReel © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  19. 19. TwitCam © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  20. 20. Screenr © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  21. 21. PixelPipe © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  22. 22. PixelPipe © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  23. 23. Instant Video <ul><li>Free Video Creation Websites! </li></ul><ul><ul><li>Animoto.com </li></ul></ul><ul><ul><li>OneTrueMedia.com </li></ul></ul><ul><ul><li>Jaycut.com </li></ul></ul><ul><ul><li>Shwup.com </li></ul></ul><ul><ul><li>Stupeflix </li></ul></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  24. 24. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  25. 25. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  26. 26. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  27. 27. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  28. 28. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  29. 29. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  30. 30. Video on the go! <ul><li>iPhone </li></ul><ul><ul><li>New iPhone shoots video! </li></ul></ul><ul><ul><li>Send directly to YouTube from phone </li></ul></ul><ul><ul><li>Email video from phone </li></ul></ul><ul><li>Flip Video & FlipShare </li></ul><ul><ul><li>Email & share videos from FlipShare site </li></ul></ul><ul><ul><li>Allows “private” sharing </li></ul></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  31. 31. iPhone w/ Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  32. 32. FlipShare © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  33. 33. Flip Tricks © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  34. 34. Flip Tricks © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  35. 35. New Video Resources <ul><li>Changes to YouTube </li></ul><ul><li>Upgrades to TubeMogul </li></ul><ul><li>Overlay.tv </li></ul><ul><li>Veeple.com </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  36. 36. YouTube Changes © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  37. 37. YouTube Changes © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  38. 38. Upgrades to TubeMogul © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  39. 39. Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  40. 40. Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  41. 41. Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  42. 42. Video for Brand-Building <ul><li>Video is a great way to build your brand </li></ul><ul><li>Helps build rapport with your market </li></ul><ul><li>Makes you more familiar to your clients </li></ul><ul><li>Establishes an immediate connection </li></ul><ul><li>Increases your know-like-trust factor </li></ul><ul><li>Makes you more memorable! </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  43. 43. Using video to build your brand <ul><li>Post videos online to increase exposure </li></ul><ul><li>Share your videos on Facebook & Twitter </li></ul><ul><li>Add a “welcome” video to your website </li></ul><ul><li>Create a live video show on Ustream.tv </li></ul><ul><li>Send video postcards/video email </li></ul><ul><li>Share client testimonials via video </li></ul><ul><li>Create your own .tv web channel </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  44. 44. Video Branding <ul><li>Develop your own, unique video brand </li></ul><ul><li>Be authentic - add value </li></ul><ul><li>Stay consistent with your overall brand </li></ul><ul><li>Enhance your expert status </li></ul><ul><li>Connect and contribute </li></ul><ul><li>Build your social capital </li></ul><ul><li>Make it easy to share your video </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  45. 45. Other Goodies… <ul><li>Vlog It! from Adobe.com (Just $30!) </li></ul><ul><li>DigitalJuice.com - graphics & music </li></ul><ul><li>Livestream.com - Make live Internet TV </li></ul><ul><li>iStockPhoto.com - Stock photos, footage & music </li></ul><ul><li>Ustream.tv - Free live webcasting </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  46. 46. For more info… <ul><li>Lou Bortone Denise Wakeman </li></ul><ul><li>OnlineVideoBranding.com DeniseWakeman.com </li></ul><ul><li>[email_address] [email_address] </li></ul>© 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  47. 47. Thank you! Where from here? www.DeniseWakeman.com http://www.OnlineVideoBranding.com © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com

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