Online Video Right Now

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Online Video Right Here, Right Now is part of a program by Denise Wakeman and Lou Bortone called Online Video Made Easy, a self-study program on how to get started with online video. The program …

Online Video Right Here, Right Now is part of a program by Denise Wakeman and Lou Bortone called Online Video Made Easy, a self-study program on how to get started with online video. The program covers tools, tips and tactics for using video as a marketing tool, including social media integration, instant video, mobile video and new features like the Flip Channel from the Flip Camera.
http://www.OnlineVideoMadeEasy.com

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  • 1. Online Video: Right Here, Right Now! Denise Wakeman & Lou Bortone Your Online Video Guides! © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 2. Online Video Power!
    • YouTube RULES! 4th biggest web site (#2 search engine)
    • 85 Million YouTube viewers in July, 2009
    • 18-34 demo now watching MORE online video than traditional television!
    • Time spent watching online video rose 53% in 2008
    • 71% of Internet users are watching and using online video (More than social media!)
    • More people are now viewing online video than are reading e-mail or using social media!
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 3. Why use Online Video?
    • Video has a low barrier to entry (low cost)
    • Video creates a personal connection
      • “ I feel like I already know you!”
    • Video increases your trust & credibility
    • Video expands your web presence, 24/7
    • Video improves your search rankings
    • Video accelerates the sales process!
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 4. Business Uses for Video
    • Website - Welcome video, speaking demo
    • Blog - Video blog, tips, product reviews
    • Sales Page - Video sales message
    • Client testimonials via video
    • Video e-mail/messaging
    • Video coaching/micro-coaching
    • Video tutorials/screen captures
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 5. Home Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 6. Blog with Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 7. Video Testimonials © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 8. Video Reviews (Amazon) © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 9. Sales Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 10. Squeeze Page Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 11. Video Hub or “TV” Page © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 12. Video Tutorials © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 13. Mobile Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 14. Integrate Video into Your Biz
    • Social Media Integration
    • “ Do It Yourself” Instant Videos
    • Video On the Go!
      • Flip Video
      • iPhone
    • New Video Resources
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 15. Video/Social Media
    • TwitVid - Share videos on Twitter
    • Kyte Producer - Upload from iPhone
    • TweetReel - Send to Twitter w/ iPhone
    • TwitCam - Stream live on Twitter
    • Screenr - Screen captures for Twitter
    • PixelPipe - Upload & Blast
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 16. TwitVid © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 17. Kyte Producer © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 18. TweetReel © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 19. TwitCam © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 20. Screenr © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 21. PixelPipe © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 22. PixelPipe © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 23. Instant Video
    • Free Video Creation Websites!
      • Animoto.com
      • OneTrueMedia.com
      • Jaycut.com
      • Shwup.com
      • Stupeflix
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 24. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 25. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 26. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 27. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 28. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 29. © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 30. Video on the go!
    • iPhone
      • New iPhone shoots video!
      • Send directly to YouTube from phone
      • Email video from phone
    • Flip Video & FlipShare
      • Email & share videos from FlipShare site
      • Allows “private” sharing
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 31. iPhone w/ Video © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 32. FlipShare © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 33. Flip Tricks © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 34. Flip Tricks © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 35. New Video Resources
    • Changes to YouTube
    • Upgrades to TubeMogul
    • Overlay.tv
    • Veeple.com
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 36. YouTube Changes © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 37. YouTube Changes © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 38. Upgrades to TubeMogul © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 39. Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 40. Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 41. Interactive Videos © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 42. Video for Brand-Building
    • Video is a great way to build your brand
    • Helps build rapport with your market
    • Makes you more familiar to your clients
    • Establishes an immediate connection
    • Increases your know-like-trust factor
    • Makes you more memorable!
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 43. Using video to build your brand
    • Post videos online to increase exposure
    • Share your videos on Facebook & Twitter
    • Add a “welcome” video to your website
    • Create a live video show on Ustream.tv
    • Send video postcards/video email
    • Share client testimonials via video
    • Create your own .tv web channel
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 44. Video Branding
    • Develop your own, unique video brand
    • Be authentic - add value
    • Stay consistent with your overall brand
    • Enhance your expert status
    • Connect and contribute
    • Build your social capital
    • Make it easy to share your video
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 45. Other Goodies…
    • Vlog It! from Adobe.com (Just $30!)
    • DigitalJuice.com - graphics & music
    • Livestream.com - Make live Internet TV
    • iStockPhoto.com - Stock photos, footage & music
    • Ustream.tv - Free live webcasting
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 46. For more info…
    • Lou Bortone Denise Wakeman
    • OnlineVideoBranding.com DeniseWakeman.com
    • [email_address] [email_address]
    © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com
  • 47. Thank you! Where from here? www.DeniseWakeman.com http://www.OnlineVideoBranding.com © 2009 Lou Bortone, Denise Wakeman www.OnlineVideoRightNow.com