How You Can Profit From Digital Publishing

3 Simple Steps 1

U.S. eBook Sales +117% 2

70 million avidreaders buy 10 ormore books each year. 3

“I am blown away…I had no idea how exciting this new wave of publishing could be.” 4

 What is Digital Publishing? New statistics on Digital Publishing for Online Entrepreneurs 3 ways to profit from digital publishing 7 bonus tips for promoting your ebooks Special announcement #TFOI (feel free to tweet!) 5

 Award winning marketing strategist Amazon best-selling author Founder of Marketing Qi Authentic Authority Mentor Produced & hosted more than 12 successful telesummits MarketingQi.com 6

 Marketing on the Web since 1996 Blogging since 2004 Built 3 successful businesses Amazon best-selling author Mentor/Speaker/ Trainer DeniseWakeman.com 7

Digital Publishing is a “hot” topic.People who read ebooks are buyersand more likely than printed contentconsumers to have purchased theirmost recent book, rather thanborrowed it… 9

…it’s never been easier to createand publish digital content in all itsforms... ebooks, blog posts, onlinearticles, print on demand content,audio, video, interactive media andmore. 10

“The electronic publishing process follows atraditional publishing process but differs fromtraditional publishing in two ways:1) it does not include using an offset printing pressto print the final product and2) it avoids the distribution of a physical product.Because the content is electronic, it may bedistributed over the Internet.Wikipedia 11

 Online publishing Includes rich media:  Video  Images  Audio  Ebooks  Online magazines  Pdf, podcast, blogs, mobile apps 12

 86% of online entrepreneurs plan to publish a digital book in the next 6 months 63% of entrepreneurs have little or no experience with digital publishing 14

1. Generating business exposure (39%)2. Increase in traffic, subscribers and opt-ins (23%)3. Generating qualified leads (15%) 15

1. Amazon2. BN.com3. Smashwords 16

 According to Forrester Research, 112.5 million US adults are expected to own a tablet in 2016. That’s over one- third of US adults (Forrester, March 2012). 17

 Tablet users spend an average of 14 hours per week with their tablets (Online Publishers Association, June 2012). 18

 People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper (Online Publishers Association, June 2012). 19

1. How do I get started with Digital Publishing?2. How do I market my ebooks?3. How do I properly format my ebooks? 20

4. Which publishing platforms should I use?5. How do I get my expertise out of my head and into a book? 21

6. How do I get more visibility for my digital books?7. Where can I find trusted places to outsource the work?8. How do I research a niche? 22

9. Can I really make money with Digital Publishing?10. How can I market my services to people interested in Digital Publishing? 23

 Mine your existing content  Blog posts  Interviews  Videos  Audio  Articles Repurpose and repackage 25

 Foundation of digital publishing  Your virtual real estate on the Web  SEO  Builds your online platform  Credibility and authority Repurpose posts into ebooks Promote your products and services 26

 Give it away on your site  Builds your list  Guides people through your sales funnelA new income stream  People pay higher prices for ebooks that solve their problems Sell on 3rd party sites 27

 Kindle eBook De facto standard for digital publishing Access to Amazon’s giant reach, traffic and customers KDP Select promotion tool to get known and build your list Sell for $.99 on Amazon Kindle  Call to Action for more info – optin 29

 Record your eBook Sell mp3 Sell on iTunes Offer CD  Higher price  Bonus  Lead generator 30

 Give away one or two chapters  Sparks interest  Create curiosity  Increases sales 32

 Add reviews at the beginning of your free sample chapters  Adds validation  Increases conversions to paid ebook 33

 Promote free ebook for up to 5 days  Gets to word out to bigger audience  Couple with other giveaways  Bonus for buying physical product  Ask influencers in your niche to share free download with their networks 34

 Set up your Kindle ebook on KDP Select so Prime Members can read for free Make your ebook loanable  Make money  Your book is read by more people 35

 Give advance copy to influencers in your network  Exchange for a review on Amazon  Give target date  Follow up with a reminder  Jumpstarts reviews before release date 36

 Tap your networks for testimonials  Add to the sales page for your ebook (on your own site)  More social proof  Ask for video testimonials 37

 Marry your ebook with dynamic resources that support your book  Worksheets  Tutorial videos  Create a unique experience for your content  Creates better engagement  Get more word of mouth referrals 38

To become THE authoritysite for online entrepreneurswho are looking forinformation about digitalpublishing… 40

The primary focus is on digitalebooks, AND any and allforms if digital contentpublishing, including (but notlimited to) videos, audio andinteractive media. 41

Featured ExpertsNina AmirLou BortoneEllen BrittNicole DeanKristen EcksteinKathleen GageDaniel Hall 42

Featured ExpertsBob JenkinsLynne KlippelD’vorah LanskySue PainterMarnie PehrsonDenise WakemanLaura West 43

Get the latest articles delivered to your email inbox!TheFutureofInk.com @FutureofInk 44

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How You Can Profit From Digital Publishing

by Denise Wakeman, The Blog Squad on Sep 06, 2012

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