Bloggers - How to Package, Promote and Profit from Your Expertise

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http://denisewakeman.com/bwe - Hey Bloggers! How to Package, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media.

Links to all resources mentioned in presentation are located at http://denisewakeman.com/bwe

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  • Sources of IncomeServicesAffiliate marketingAds/SponsorshipsPRODUCTS!
  • How do you know what your customer wants? You’ve got to askSurveyAsk questions on your blog, Facebook, twitter, LinkedinSurvey MonkeyGoogle docs Find out their biggest painHow they like to learn and consume info
  • Ebooks and booksTeleseminarsAudio programs (CD)WebinarsMembership programsSpeechesSeminarsOnline coursesDVD programs (video)One on one coachingMastermind groups
  • EasyDigital downloadPDF Collect content from blog postsCompile in word docFormatCreate ecover*Convert to pdfKindle/Nook
  • Author Central for more findability and visibilitykdp.amazon.comWord doc – special formatting Cover artKeywords & CategoriesDescription – Call to ActionSet price
  • Record ebook (mp3) - audacityCreate artworkDigital downloadCD production/fulfillmentKunakiVervante
  • DesignFivverElanceFulfillmentVervanteKunaki
  • Optimize press – wordpressplugin – easily create good looking, optimized sales pages. $97
  • Digital products only, no merchant account or shopping cart required, higher fee, good for affiliates
  • Advanced, doing more than $1000 a month in sales, monthly fees overall less than paypal or clickbank but only makes sense if you have consistent, ongoing sales1ShoppingCartInfusionSoftMerchant AccountPayment Gateway
  • Start with low hanging fruit
  • Bloggers - How to Package, Promote and Profit from Your Expertise

    1. 1. Hey Bloggers!How to Package, Promote & Profit from Your ExpertiseRich Brooks & Denise Wakeman
    2. 2. Calling Non-Internet Marketers
    3. 3. What you’ll learn…• How & Why to Monetize Your Expertise• What Types of Products You Can Create• How to Promote & Sell Your Products
    4. 4. About Denise Wakeman • Marketing on the Web since 1996 • Blogging since 2004 • Built 3 successful 6-figure businesses • Author of blogging & online marketing programs • Co-author – Success Secrets of Social Media Superstars • Mentor/Speaker/Trainer
    5. 5. About Rich Brooks • President of flyte, web marketing firm • Teaches web marketing at USM • Co-Founder of Social Media FTW • Zombie hunter
    6. 6. Product Promotion Profit
    7. 7. Make Money From Your Expertise• Create multiple streams of income• Dominate your niche• Serve more people• Build your list• Help do-it-yourselfers
    8. 8. ChrisBrogan.com
    9. 9. Ideas from: Suggested Search
    10. 10. Ideas from: Email
    11. 11. Ideas from: Posts & Comments
    12. 12. Ideas from: Analytics
    13. 13. Ideas from: Outside
    14. 14. Product Creation
    15. 15. "Products are Powerful For More than Just the Money They Earn” “Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry"~ Darren Rowse, Problogger.net
    16. 16. Do Your Homework!• What is your ideal customer’s biggest problem?• How to deliver solutions?• Resources? Outsourcing?
    17. 17. ASK
    18. 18. Mastermind Blog group posts Coaching EbookSeminar CD Membership DVD program Online Teleseminar/ course Webinar
    19. 19. Product Checklist Goal Problem/Solution Format Content Title Production Price
    20. 20. What do you want to create?
    21. 21. From Blog to Book(s)Blog Word Ebook - Ebook - Audioposts doc pdf Kindle book
    22. 22. Kindle
    23. 23. Audio Product
    24. 24. Seminars & Webinars
    25. 25. Promotion
    26. 26. Keyword Analysis
    27. 27. Make a Plan
    28. 28. Build Anticipation
    29. 29. Email Your List
    30. 30. Profit
    31. 31. Selling Your ProductSales Shopping Merchant ThankPage Cart account you page
    32. 32. Sales Page
    33. 33. PayPal / e-Junkie
    34. 34. Clickbank
    35. 35. Shopping Carts
    36. 36. Resources & LinksDeniseWakeman.com/bwe
    37. 37. Next Steps…1. Choose your topic2. Choose a format & ecom platform3. Produce4. Drive traffic to your sales page
    38. 38. Questions Welcome @DeniseWakeman @TheRichBrooksFacebook.com/BlogSquad Facebook.com/flytenewmediaDeniseWakeman.com/gplus Flyteblog.com

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