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7 Tips for Better Blog Posts
7 Tips for Better Blog Posts
7 Tips for Better Blog Posts
7 Tips for Better Blog Posts
7 Tips for Better Blog Posts
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7 Tips for Better Blog Posts

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Filling your blog with content that will continually draw readers is a multi-part process. It's a lament I hear often - professionals and business owners struggle with coming up with content, but also …

Filling your blog with content that will continually draw readers is a multi-part process. It's a lament I hear often - professionals and business owners struggle with coming up with content, but also how to make their blog posts great. It involves establishing good posting habits, understanding your reader, and being creative about finding topics for your posts. More tips: http://masterbusinessblogging.com

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  • 1. qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwer 7 Tips for Better Blog Posts tyuiopasdfghjklzxcvbnmqwertyuiopas Denise Wakeman, dfghjklzxcvbnmqwertyuiopasdfghjklzx Founder, The Blog Squad cvbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmrty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiop
  • 2. 7 Tips for Better Blog Posts illing your blog with content that will continually draw readers is a multi-part process. It’s F a lament I hear often – professionals and business owners struggle with coming up with content, but also how to make their blog posts great. It involves establishing good posting habits, understanding your reader, and being creative about finding topics for your posts. First, let’s review some basic blog posting habits. You are most likely practicing some of these suggestions, and it doesn’t hurt to be reminded. This is the foundation of successful blogging. Tip #1: Clarity The first and most important rule for creating effective content for your business blog is to be completely clear about why you’re blogging in the first place. Be clear about the profile of your ideal reader (your customer) and about the core message as it relates to your business. If you have a really clear idea about who it is you’re writing for, it’s going to be easier to write. Your blog posts will be on target and on purpose. You won’t be meandering off into subjects that are irrelevant to your audience. Tip # 2: Know what your readers want Always write with your reader in mind. Write as if you are answering the question “what’s in it for them?” Your readers are asking themselves all the time whether this blog is worth their time to read. You’re more likely to keep them interested if you’re "walking in their shoes." Address your readers’ major issues and concerns. If you don’t know what they are, ask. Tip #3: Edit Often So many blog posts start off with, “The other day, I was thinking about…” or “You know, summer’s almost over and…”. A blog post is not an essay and it’s not poetry. Get to the point right away. Follow the rule of KISS = Keep It Simple, Sugar! (or Keep it Short, Sweet, and Succinct). That means you can actually write less. Write short, declarative sentences and omit all unnecessary words. This means read and re- read your posts before you publish. If you haven’t been trained as a journalist or taken a lot of writing classes, it doesn’t matter. If you can write an e-mail, you can write a blog post. However, your blog writing will improve when you re-read before publishing to be sure you have taken out all unnecessary words. After you click the “publish” button, read your post again. Often this is when you will catch typos or grammatical errors you didn’t see before. Show respect for your readers by having clean copy. It doesn’t take much for readers to abandon your blog; some might unsubscribe simply because your spelling is sloppy. In the online world, your words are all you’ve got. 2 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 3. 7 Tips for Better Blog Posts Tip #4: Create Keyword-Rich Headlines Write compelling headlines by using strategic keywords that are relevant to your topic. Keywords are often touted as gold by search engine optimization experts who want to charge you an arm and a leg for their services. But let’s make a complicated issue simple. Put yourself in the shoes of your ideal reader. If this reader was searching Google for information or solutions to a problem, would she find you? Make a list of all the words or phrases she might use to search for you, your business, and your solutions. Those are the keywords and keyword phrases that you want to use frequently on your blog. When you write a headline for your blog post, use these keywords in the title. This alerts the search engines as well as your reader about what’s important in your post. For an in-depth discussion on writing effective blog post titles, read Chris Garrett’s post on How to Create Headlines with Go Viral with Social Media. Doing keyword research from time to time will help you stay on top of what your prospects want. You’ll find out exactly how readers are looking for the information you’ve got. Use the free keyword suggestion tool at WordTracker to make this simple. Your post headlines can also make it easy — or difficult — for people to find the information they want. Headlines should be as descriptive as possible. Don’t be vague. You can be cute, but not too cute, as long as what you’re putting in the title clarifies what you’re really writing about or what the reader is going to learn. Remember, it’s all about your reader. It’s about helping them find and use the content you are giving them. Blogging is going to be a fruitless exercise if your readers can’t get what they want out of reading your blog. Tip #5: Write great first sentences Write an optimized first paragraph using the same keywords you used in your post title. Make your point right away rather than leading into it. Use clear keywords in the first sentence of the first paragraph, and then summarize them again before you close your blog post. Always close by asking readers for their comments. Tip #6: Keep it short and spacey When writing, keep paragraphs short. They should be one or two sentences at the most, and then 3 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 4. 7 Tips for Better Blog Posts break for a new paragraph. White space is your friend. Sometimes just one sentence can be effective as a paragraph. You want lots of white space between paragraphs on your blog. Remember, most readers are in a hurry. Text on a computer screen is also harder to read than text on paper. You want to make it as easy as possible for your readers to grasp your message quickly. Tip #7: Use bulleted lists Use bullet points and lists as often as possible. This makes your post easy: • To read • To scan • To understand • To remember Research shows that people prefer things to be easily digestible and chunked down for them. It’s easier for them to remember your message if you’ve given it to them in a list of three or five items. Some online writing experts also recommend keeping lists to an odd number of bullet points, but the important part is to use lists whenever you can. There are many, many ways to ensure you have great blog posts. These seven tips provide a good starting point and checklist to help you stay on track and create content your readers will devour and will move them to action. What other tips would you add to this list to write better blog posts? Share your best blogging tips at http://facebook.com/BlogSquad. 4 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 5. 7 Tips for Better Blog Posts Denise Wakeman is an online marketing advisor and co-founder of The Blog Squad. With nearly two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners optimize and leverage great business blogs as well as strategically use social media tools to gain visibility, build credibility and make more money selling their books, products and services. You can learn more about Denise at http://www.DeniseWakeman.com. And now I would like to invite you to claim your free instant access to my 5-part video course on how to get the best out of your blog. Visit http://masterbusinessblogging.com to claim it now. Blog on! 5 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com

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