David Stein discusses innovation and how his company Rypple innovates. He defines innovation as creative solutions to real problems that result from study and experimentation and can be implemented. Rypple innovates in their product, design, and business model. Their innovations include social software that makes feedback easy and challenges the traditional performance review model. Rypple focuses on innovations being easy, social, and quick to adopt. They embed innovation in their culture by embracing failure as a learning opportunity and allowing autonomy to experiment.