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Natalie Hummel, Ph.D. Assistant Professor Extension Specialist Department of Entomology LSU AgCenter
Presentation also available on: <ul><li>www.slideshare.net/allaboutblueberries </li></ul>
Participating in a CoP allows: <ul><li>Enhancement of professional contacts and teamwork </li></ul><ul><li>Improved awaren...
Our Community of Practice <ul><li>Experts on blueberries, youth & education  </li></ul><ul><ul><li>production and manageme...
Community of Interest (users) <ul><li>Blueberry Producers (commercial and backyard) </li></ul><ul><li>Blueberry Distributo...
Project Leader: Hummel Production:  Coneva & Morgan Consumers:  Roy 4-H/Youth:  Machtmes Marshall Braswell Hummel Ferrin C...
<ul><li>Improved scope of extension outreach programs </li></ul>
Social networking <ul><li>CoP uses Facebook, Twitter and blogging to build interest from online community </li></ul><ul><l...
Louisiana rice insects blog 79 posts 9,500 views
<ul><li>WordPress Statistics: </li></ul><ul><li>> 25 million WordPress publishers. </li></ul><ul><li>~ 350,000 new posts/d...
Blueberry WordPress Blog 86 Posts to date 954 Views since beginning
<ul><li>Facebook Statistics:  </li></ul><ul><li>> 400 million active users. </li></ul><ul><li>50% of active users log on t...
Blueberry Facebook Weekly Summary
<ul><li>Twitter Statistics: </li></ul><ul><li>> 106 million Twitter accounts. </li></ul><ul><li>Number of Twitter users in...
Blueberry Twitter Page <ul><li>https://twitter.com/bluesberrybush </li></ul>FacebookTwitter, Word Press synched.
Blueberry Flickr Page
Blueberry YouTube site YouTube allows us to store videos and embed on our extension.org site, as well as reach a larger au...
Embedded YouTube Video
We also can embed videos from other YouTube channels to publish on our extension.org Embed from other YouTube Channels
www.extension.org/blueberries
Google Analytics <ul><li>Free service -- customizable </li></ul><ul><li>Generates detailed statistics about visitors to a ...
Entrance Sources Example of Google Analytics report showing how visitors came to the site.
Visitor Overview Example of Google Analytics Report showing how many people visited the site.
Visitor Map Example of a map showing where site visitors came from.
Worldwide reach & media <ul><li>AgFax leads, TWILA TV, Louisiana Agri-News Network, Rice Farming magazine, Delta Farm Pres...
<ul><li>Impacts on promotion and tenure, and professional performance </li></ul>
Tremendous impact <ul><li>PI for a grant proposal through USDA-NIFA SCRI </li></ul><ul><ul><li>Leadership </li></ul></ul><...
Delieverables <ul><li>Audio/Video Podcasts </li></ul><ul><li>YouTube Videos </li></ul><ul><li>Website </li></ul><ul><li>Se...
Information platform - limitless <ul><li>YouTube-type video content </li></ul><ul><li>Audio and video “podcasts” </li></ul...
Articles  from resource area experts
 
Want to learn more? <ul><li>We need you to join as an expert or editor </li></ul><ul><ul><li>Join eXtension as an expert u...
Acknowledgements <ul><li>Supported in part by USDA award number: 2009-51181-06093 </li></ul><ul><li>A. Denise Attaway 1 , ...
 
http://about.extension.org
 
 
 
 
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Hummel presentation

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PowerPoint presentation given by Denise Attaway at SRASHS conference in Corpus Christi, TX in Feb. 2011.

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  • Click on the image to go to the blog.
  • Click on the image to go to the WordPress blog.
  • We’ve had 954 views since we started the blog. Posts viewed on March 26 included the homepage, Banana Pancakes with bacon, blueberries and maple syrup, Growing Blueberries in a Home Garden and Selecting the Correct Blueberry Bushes. Click on image to go to blog.
  • Click on the image to go to the Facebook Fan Page.
  • We get an update from Facebook each week showing activity on our fan page. This is the Nov. 29 update
  • Our Twitter Page is linked to our Facebook Page so that a posting to Facebook automatically posts to our Twitter Page. We have posted 180 Tweets. Joe Barsi, Berry Giant, from California retweets some of our Tweets as we do his. This helps our messages reach more people. Click on image to go to Twitter page.
  • We use Flickr to store and share images. This allows our team to post images in a centralized location for use by everyone. Click on image to enter Flickr site.
  • We have a YouTube channel where we store video and, then, embed the YouTube videos into our website, as we will see on the next screen. We’ve also had several comments from viewers about growing blueberries. YouTube allows us to reach a larger audience. Click on image to go to YouTube channel.
  • Click on image to go to extension.org site.
  • This video was located in the Louisiana Farm Bureau Federation’s YouTube channel. We linked out to it to post on our extension.org site. Click on image to go to video.
  • Home page for the All About Blueberries CoP. (Click on image to link to webpage.)
  • Google Analytics is a free service that is customizable.
  • This is a list of some of our deliverables.
  • Click on images to link to articles.
  • Click on image to link to activity.
  • Click on image to go to webpage.
  • Click on image to go to webpage.
  • Transcript of "Hummel presentation"

    1. 1. Natalie Hummel, Ph.D. Assistant Professor Extension Specialist Department of Entomology LSU AgCenter
    2. 2. Presentation also available on: <ul><li>www.slideshare.net/allaboutblueberries </li></ul>
    3. 3. Participating in a CoP allows: <ul><li>Enhancement of professional contacts and teamwork </li></ul><ul><li>Improved awareness of research and extension in other Land Grant Universities </li></ul>
    4. 4. Our Community of Practice <ul><li>Experts on blueberries, youth & education </li></ul><ul><ul><li>production and management </li></ul></ul><ul><ul><li>horticulture </li></ul></ul><ul><ul><li>pest management </li></ul></ul><ul><ul><li>disease management </li></ul></ul><ul><ul><li>human nutrition </li></ul></ul><ul><ul><li>economics </li></ul></ul><ul><ul><li>marketing </li></ul></ul><ul><ul><li>extension program evaluation </li></ul></ul><ul><ul><li>web design </li></ul></ul><ul><ul><li>communications </li></ul></ul><ul><ul><li>graphic design </li></ul></ul>
    5. 5. Community of Interest (users) <ul><li>Blueberry Producers (commercial and backyard) </li></ul><ul><li>Blueberry Distributors </li></ul><ul><li>Blueberry consumers (youth and adult). </li></ul><ul><li>Each topic area defines their CoI </li></ul>
    6. 6. Project Leader: Hummel Production: Coneva & Morgan Consumers: Roy 4-H/Youth: Machtmes Marshall Braswell Hummel Ferrin Coneva Marshall Cline Cline Benedict, Gould, Piazza Hinson Fadamiro Boozer Boozer Coneva Johnson Himelrick Knight Sikora Topic Leader Topic Contributors Support Personnel Braswell Hummel Roy Morgan Gill Morgan Project Coordinator: Attaway
    7. 7. <ul><li>Improved scope of extension outreach programs </li></ul>
    8. 8. Social networking <ul><li>CoP uses Facebook, Twitter and blogging to build interest from online community </li></ul><ul><li>Used Google Knol, Flickr to build content </li></ul><ul><li>Important to build credibility as experts online </li></ul><ul><ul><li>Today anyone can be an expert </li></ul></ul><ul><ul><li>Draw on strength and trust of extension service </li></ul></ul><ul><ul><li>Strengthen personal relationships </li></ul></ul><ul><li>Free to post and free to use </li></ul><ul><li>If we aren’t there someone else will fill the void </li></ul>
    9. 9. Louisiana rice insects blog 79 posts 9,500 views
    10. 10. <ul><li>WordPress Statistics: </li></ul><ul><li>> 25 million WordPress publishers. </li></ul><ul><li>~ 350,000 new posts/day. </li></ul><ul><li>> 260 million people visit WordPress.com blogs/day. </li></ul>
    11. 11. Blueberry WordPress Blog 86 Posts to date 954 Views since beginning
    12. 12. <ul><li>Facebook Statistics: </li></ul><ul><li>> 400 million active users. </li></ul><ul><li>50% of active users log on to Facebook on any given day. </li></ul><ul><li>Average user has 130 friends. </li></ul><ul><li>> 500 billion minutes per month spent on Facebook. </li></ul>
    13. 13. Blueberry Facebook Weekly Summary
    14. 14. <ul><li>Twitter Statistics: </li></ul><ul><li>> 106 million Twitter accounts. </li></ul><ul><li>Number of Twitter users increase by 300,000/day. </li></ul>
    15. 15. Blueberry Twitter Page <ul><li>https://twitter.com/bluesberrybush </li></ul>FacebookTwitter, Word Press synched.
    16. 16. Blueberry Flickr Page
    17. 17. Blueberry YouTube site YouTube allows us to store videos and embed on our extension.org site, as well as reach a larger audience.
    18. 18. Embedded YouTube Video
    19. 19. We also can embed videos from other YouTube channels to publish on our extension.org Embed from other YouTube Channels
    20. 20. www.extension.org/blueberries
    21. 21. Google Analytics <ul><li>Free service -- customizable </li></ul><ul><li>Generates detailed statistics about visitors to a website. </li></ul><ul><li>Tracks visitors from all referrers, including: </li></ul><ul><ul><li>Search engines, and </li></ul></ul><ul><ul><li>Digital collateral such as links within PDF documents. </li></ul></ul><ul><li>A Google Analytics analysis also shows: </li></ul><ul><ul><li>Key words used to find the web page </li></ul></ul><ul><ul><li>Entrance sources </li></ul></ul><ul><ul><li>Top landing pages </li></ul></ul><ul><ul><li>Geographical location of visitors </li></ul></ul>
    22. 22. Entrance Sources Example of Google Analytics report showing how visitors came to the site.
    23. 23. Visitor Overview Example of Google Analytics Report showing how many people visited the site.
    24. 24. Visitor Map Example of a map showing where site visitors came from.
    25. 25. Worldwide reach & media <ul><li>AgFax leads, TWILA TV, Louisiana Agri-News Network, Rice Farming magazine, Delta Farm Press, Louisiana Farm and Ranch </li></ul>
    26. 26. <ul><li>Impacts on promotion and tenure, and professional performance </li></ul>
    27. 27. Tremendous impact <ul><li>PI for a grant proposal through USDA-NIFA SCRI </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Organization </li></ul></ul><ul><ul><li>Delegation </li></ul></ul><ul><li>Exposure to novel tools – early adopter, innovator </li></ul><ul><ul><li>Extension.org workshops </li></ul></ul><ul><ul><li>Appointed to social networking task force </li></ul></ul><ul><li>P&T – process is being revised to encourage use </li></ul><ul><ul><li>National cooperation, grant funds, teamwork, leadership, multi-disciplinary efforts, outputs, impact </li></ul></ul>
    28. 28. Delieverables <ul><li>Audio/Video Podcasts </li></ul><ul><li>YouTube Videos </li></ul><ul><li>Website </li></ul><ul><li>Second Life activities </li></ul><ul><ul><li>Blueberry varieties and where they grow </li></ul></ul><ul><ul><li>How to conduct a soil test </li></ul></ul><ul><ul><li>Activity on blueberry pests and diseases </li></ul></ul><ul><ul><li>Cooking lessons where participants learn how to mix blueberries into food, as well as freezing blueberries for later use. </li></ul></ul>
    29. 29. Information platform - limitless <ul><li>YouTube-type video content </li></ul><ul><li>Audio and video “podcasts” </li></ul><ul><li>Interactive maps </li></ul><ul><li>Moodle courses (interactive) </li></ul><ul><li>Online interactive diagrams (mouse over features) </li></ul><ul><li>Traditional text and photo web-pages </li></ul><ul><li>Online seminar & webinars </li></ul><ul><li>FAQ’s </li></ul><ul><li>Ask the Expert services </li></ul>
    30. 30. Articles from resource area experts
    31. 32. Want to learn more? <ul><li>We need you to join as an expert or editor </li></ul><ul><ul><li>Join eXtension as an expert using the people function </li></ul></ul><ul><ul><ul><li>Instructions to join in following slides </li></ul></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><ul><li>Natalie Hummel </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><ul><li>Denise Attaway (project coordinator) </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul>
    32. 33. Acknowledgements <ul><li>Supported in part by USDA award number: 2009-51181-06093 </li></ul><ul><li>A. Denise Attaway 1 , Elina D. Coneva 2 , William O. Cline 4 , Don M. Ferrin 1 , Donna Marshall 5 , Kim Morgan 3 , Krisanna L. Machtmes 1 , and Heli J. Roy 1 . 1 LSU AgCenter; 2 Auburn University; 3 Mississippi State University; 4 North Carolina State University; 5 USDA-ARS. </li></ul>
    33. 35. http://about.extension.org
    34. 40. Our expert list is growing
    35. 41. Questions?
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