The major objective of this study was to determine the role of media in promoting social
development in Tanzania. Throughout the study the major focus was taken into specific
objectives of the study which were;- to identify social development programs aired by
radio SAUT, to evaluate people’s perception towards Radio SAUT development
programmes, and at last to assess the relevance of Radio SAUT development programs to
the society’s needs.
The study was guided by participant media theory by Fourie (2001) stating that the
community participation is an inherent feature in any democratic nation. Interviews and
questionnaires were used in data collection
Generally the station has emerged as important in social development despites some
critical challenges audience and management.