Largely, the development of science and technology has brought a wide improvement in
communication context through various media formats. Because of this exponential
growth in media technology, the public consume a lot of soap operas across the country.
This being the case, this study sought to assess the influence of soap opera on youth
moral behavior in Mwanza city because youth have high attempts to adopt various
practices from the media beyond their culture.
Under this study, chapter one explains the background of the study, statement of the
problem, research objectives, significance of the study, scope of the study, definition of
the keys terms, limitation of the study, assumption and conclusion.
More over in chapter two under literature review, researcher discusses much on the
related literature that is portrayed by different schools of thought pertaining to influence
of media content on youth moral behavior..
More or less in chapter three, the study indicates the type of research implemented. In
this study, a quantitative research has been used to gather information through
observation and a random selection technique has been employed whereby questionnaire
was directed to fifty respondents for valid and reliable information.