Key Response Info


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Key Response Info

  1. 1. Mobile Marketing Overview
  2. 2. <ul><li>Key Response® LLC is a Scottsdale, Arizona based mobile marketing service provider. The Company’s service delivery platform enables it’s customers to deliver timely, relevant and exciting promotions to the 200 million plus mobile phone users in the United States anytime and anywhere. </li></ul>
  3. 3. What is mobile marketing? <ul><li>Mobile Marketing is marketing to individuals through their mobile phone via texting. </li></ul>
  4. 4. The mobile market <ul><li>The US is the largest single market for mobile advertising. </li></ul><ul><li>It is estimated the total US market for mobile advertising will reach $6.5 billion by 2012. </li></ul><ul><li>US mobile ad spending is projected to reach $1.7 billion in 2008 which is up from $878 million in 2007. </li></ul>According to eMarketer
  5. 5. Demographics <ul><li>Over 41 million Americans participated in mobile marketing campaigns in 2007. </li></ul><ul><li>An estimated 4.77 million US consumers responded to text ads, resulting in an 11% response rate. </li></ul><ul><li>The average response rate for direct mail is 1-3%. </li></ul><ul><li>Consumers aged 18-34, 85% of whom use text messaging on a daily basis, drove this participation. </li></ul><ul><li>The 45-54 age group is the fastest growing texting users in 2008, they text more than teens 13-17. </li></ul>According to M:Metrics, a leading mobile media measurement firm
  6. 6. Brand use <ul><li>An independent survey of 50 brand name companies revealed that: </li></ul><ul><li>89% of major brands plan to market via mobile phones in 2008. </li></ul><ul><li>40% of major brands have deployed text messaging campaigns. </li></ul><ul><li>18% of major brands have deployed multimedia messaging (MMS) campaigns. </li></ul>Conducted by Airwide Solutions
  7. 7. Applications <ul><li>Mobile marketing offers unique targeting abilities that are incomparable to traditional promotion and advertising media. Key Response® platform supports myriad applications including: </li></ul><ul><li>Text2Win Sweepstakes </li></ul><ul><li>Mobile coupons </li></ul><ul><li>Polls </li></ul><ul><li>Surveys </li></ul><ul><li>Contests </li></ul><ul><li>Loyalty program tracking </li></ul><ul><li>Breaking news alerts </li></ul><ul><li>Internal sales force / employee communications </li></ul><ul><li>Media tracking </li></ul><ul><li>Retail Database Integration </li></ul>
  8. 8. Benefits <ul><li>The many different applications of this service offer a wide array of benefits, immediate and long term. </li></ul><ul><li>The ability to reach your customers in a way that appeals to them and the product you are selling. </li></ul><ul><li>Easily monitor the mobile marketing campaigns and report on their success. </li></ul><ul><li>Go Green. Environmentally friendly. No products to order or deliver. </li></ul>
  9. 9. Unique mobile marketing benefits <ul><li>Immediacy – mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds. </li></ul><ul><li>Reach – delivery of SMS messages to mobile phones is virtually guaranteed in contrast to email, which may not be delivered for a variety of reasons. </li></ul><ul><li>Mobility – customers will receive messages, and are accustomed to using their mobile device, anytime and anywhere. </li></ul><ul><li>Affordability – the cost to send SMS messages is relatively inexpensive compared to other forms of marketing. </li></ul><ul><li>Effectiveness – the average SMS response rate in the United States was 11% in 2007 (Source: M:Metrics Benchmark Survey, January 2008) versus approximately 3.5% for traditional promotional channels such as direct mail. </li></ul><ul><li>Personalization – text messages are targeted to individuals who have opted to receive them. </li></ul><ul><li>Cross-medium form of marketing – highly complementary to print, radio and TV advertising. </li></ul><ul><li>Viral communication – mobile technology underpins viral marketing as a result of built-in tools for forwarding of messages to recipients’ social networks. </li></ul>
  10. 10. Benefits mobile marketing will have for your business <ul><li>Promoting brand awareness through customized messaging and mobile interactivity. </li></ul><ul><li>Driving revenue-boosting behaviours through timely messaging / calls to action. </li></ul><ul><li>Generating rich opt-in customer profiles, tracking tastes as they change, and defining new market opportunities. </li></ul><ul><li>Conducting timely and relevant market research for improving products and services offerings and increasing customer loyalty. </li></ul><ul><li>Creating ongoing “conversations” with members of the target market. </li></ul><ul><li>Up-to-the-minute reporting of vital campaign statistics and information.  View incoming message statistics, consumer replies, message delivery confirmation, opt-outs, conversions and more. </li></ul>
  11. 11. How it works <ul><li>You simply choose a KEYWORD that identifies your company or campaign. Your customers and prospects then send a text message with your keyword to one of our short codes. </li></ul><ul><li>When Key Response ® receives an incoming text message to your keyword, the sender's mobile # is stored in your database for future mobile marketing campaigns and they receive the response that you have chosen. </li></ul><ul><li>Marketing campaigns can be created and instantly sent out or sent out at a future determined date and time. </li></ul><ul><li>Managers/employees can have limited access to pre-approved massages and nothing more. </li></ul>
  12. 12. In summary <ul><li>Key Response’s® mobile messaging platform makes it easy to execute mobile marketing. Whether the client is an industry titan, a small business owner or even a professional services provider, Key Response’s® suite of web-enabled tools can facilitate implementation of mobile marketing into everyday business practices. </li></ul>
  13. 13. Contact Information <ul><li>Please contact Randal Kaziel at: (480) 232-0173 </li></ul><ul><li>[email_address] </li></ul><ul><li>Company Information: </li></ul><ul><li>Telephone: (866)653-2996 </li></ul><ul><li>Website: </li></ul><ul><li>Email: </li></ul><ul><li>6501 E. Greenway Parkway, Suite 557 </li></ul><ul><li>Scottsdale, AZ 85254 </li></ul>