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Key Response® LLC is a Scottsdale, Arizona based mobile marketing service provider. The Company’s service delivery platform enables it’s customers to deliver timely, relevant and exciting promotions to the 200 million plus mobile phone users in the United States anytime and anywhere.
Immediacy – mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.
Reach – delivery of SMS messages to mobile phones is virtually guaranteed in contrast to email, which may not be delivered for a variety of reasons.
Mobility – customers will receive messages, and are accustomed to using their mobile device, anytime and anywhere.
Affordability – the cost to send SMS messages is relatively inexpensive compared to other forms of marketing.
Effectiveness – the average SMS response rate in the United States was 11% in 2007 (Source: M:Metrics Benchmark Survey, January 2008) versus approximately 3.5% for traditional promotional channels such as direct mail.
Personalization – text messages are targeted to individuals who have opted to receive them.
Cross-medium form of marketing – highly complementary to print, radio and TV advertising.
Viral communication – mobile technology underpins viral marketing as a result of built-in tools for forwarding of messages to recipients’ social networks.
Benefits mobile marketing will have for your business
Promoting brand awareness through customized messaging and mobile interactivity.
Driving revenue-boosting behaviours through timely messaging / calls to action.
Generating rich opt-in customer profiles, tracking tastes as they change, and defining new market opportunities.
Conducting timely and relevant market research for improving products and services offerings and increasing customer loyalty.
Creating ongoing “conversations” with members of the target market.
Up-to-the-minute reporting of vital campaign statistics and information. View incoming message statistics, consumer replies, message delivery confirmation, opt-outs, conversions and more.
You simply choose a KEYWORD that identifies your company or campaign. Your customers and prospects then send a text message with your keyword to one of our short codes.
When Key Response ® receives an incoming text message to your keyword, the sender's mobile # is stored in your database for future mobile marketing campaigns and they receive the response that you have chosen.
Marketing campaigns can be created and instantly sent out or sent out at a future determined date and time.
Managers/employees can have limited access to pre-approved massages and nothing more.
Key Response’s® mobile messaging platform makes it easy to execute mobile marketing. Whether the client is an industry titan, a small business owner or even a professional services provider, Key Response’s® suite of web-enabled tools can facilitate implementation of mobile marketing into everyday business practices.