• Like
Contemporary Communication Technologies Presentation View
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Contemporary Communication Technologies Presentation View

  • 7,567 views
Published

Presentation by Dena Gray-Fisher, director, Media and Marketing Services, Iowa Department of Transportation given Oct 1, 2008, at the DOT Supervisors' Conference

Presentation by Dena Gray-Fisher, director, Media and Marketing Services, Iowa Department of Transportation given Oct 1, 2008, at the DOT Supervisors' Conference

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
7,567
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
149
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Contemporary Communication Technologies Getting your buzz on Dena Gray-Fisher, director Office of Media and Marketing Services
  • 2. The new age of e-communication • Today’s new Internet tools and technologies are created around the notion that users want to be active contributors, rather than passive observers. • Today’s online and mobile communicators are: – Engaged – Generating content – Collaborating – Creating – Sharing – Networking – Making choices – Speaking up – Empowered
  • 3. Revolutionizing the way we do business • “An increasing demand by citizens and businesses, fueled by advancements in technology, for faster response to ideas, suggestions and concerns” is identified in the DOT’s Strategic Plan as a challenge for the department. • DOT Internet policy – Making the business case of how these technologies help: – Me do my job. – My team reach its goals. – The department accomplish its mission. – Better serve our customers.
  • 4. Changing public expectations • I want it … • I want it now … real-time and instantaneous • I want it my way … • I want it any time … day or night
  • 5. So, what’s the buzz? • Tweets • Chats • Blogs • Tags • Wikis • Avatars
  • 6. Blogs • Allow users to create and display online posts/logs • Can permit readers to comment • Can be moderated to weed out inappropriate contributions • Can include multimedia • Considered more informal/conversational • Personalize and humanize an organization, creating a positive public image
  • 7. Blogs (blogger.com free from Google ) ® http://iowadotprdemo.blogspot.com/
  • 8. DOT news blog (TypePad®)
  • 9. RSS – Really Simply Syndication • RSS saves time by letting users choose to receive content from a number of Web sites and read it in one place. • RSS feeds alert users when new material is posted on the Web sites that offer them. • To read an RSS feed you need a feed reader. • Once you have a reader, it’s a matter of finding sites that offer RSS feeds and adding them to the list your reader checks. • It's not just for news. – Severe weather alerts - Airport delays – Traffic updates - Job openings – Public meeting notices - Bid notices – New additions in the library
  • 10. Iowa DOT’s RSS feed
  • 11. Twittering • Twitter® is a free social networking and micro- blogging service that allows users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. • Tweets can be sent directly from your cell phone to the Web. • Twitter can be a powerful communications tool for business groups that need live interaction. • Twitter and Twitter-like services can enhance the level of interaction for happenings like Webinars and videocasts.
  • 12. Twittering – Los Angeles Fire Department tweets
  • 13. Forums Originally modeled after the electronic bulletin boards of the world before the Internet, Internet forums allow users to post a quot;topicquot; for others to review. Other users can view the topic and post their own comments in a linear fashion, one after the other.
  • 14. Electronic newsletters
  • 15. Electronic notices to subscribers • DOT auction notices • Design Manual revisions • TIME-21 funding notices • News releases • Des Moines area metro alerts • Council Bluffs Interstate reconstruction project alerts
  • 16. Live chat Live chat is a great customer service tool that goes a long way towards earning consumer trust . – Set your own hours of service. – Offer superior service in real time. – Be available when off-line by enabling visitors to leave messages, forwarded to your E-mail. – Secure and private instant messaging.
  • 17. Live chat – state government use State of California State of Ohio State of Virginia State of Utah State of South Dakota State of Minnesota State of Oregon State of Kansas
  • 18. Avatars (personalize the user experience) Artificial intelligence technology now allows realistic-looking animated characters (or “Bots”) Carly, an interactive avatar to respond to user questions (character) named after the with context-sensitive spoken city of San Carlos, resides answers. The answers are stored in a preprogrammed on a computer screen at knowledge base. the city hall’s front desk. Visitors get valuable city hall information by clicking the icons and interacting with Carly.
  • 19. SecondLife® • SecondLife is an online, 3-D virtual world. • Avatar images of visitors (that you create yourself) move about the virtual world. • Missouri was the first state to use SecondLife to recruit IT talent.
  • 20. File hosting and sharing • Documents • Photos • Video • Audio • Data • PowerPoint presentations
  • 21. Share your PowerPoint presentations
  • 22. Share a large file
  • 23. Video sharing via YouTube • Iowa DOT’s teen driver/work zone safety education program • YouTube features public service videos produced by teens as part of the Restrain Yourself contest.
  • 24. Real-time project management and collaboration • Thanks to collaborative software, the days of crowding around a conference table to brainstorm are gone. • Employees can meet online to integrate their work, develop ideas, set goals, send messages, build systems, and manage projects – all in real time. • Share interactive calendars, pictures, videos, tasks, polls, comments, contruction plans, blogs, files, designs, music, maps, documents, and much more.
  • 25. Share a project calendar
  • 26. Edit documents collaboratively
  • 27. Whiteboarding • Take your brainstorming exercise or group meeting to the next level. There’s no reason to sit in the same room any more. • Whiteboarding is online version of the traditional wall-mounted board that allows more than one person to mark up the board at the same time. • All changes are kept in sync with one another in near real time and the final product saved/ printed. • Chatting while using the whiteboard enhances the communication process.
  • 28. Social networking • Social networking is the use of a Web site to connect people who share personal or professional interests, place of origin, ethnicity, education at a particular school, etc. • It’s not just for teenagers, businesses are using these sites as hosting platforms.
  • 29. DOT’s using Facebook • Georgia – recruitment of interns, coop students and transportation engineering assistants • Maryland – intern recruitment • Michigan – connecting everyone who works or has worked for MDOT • Missouri – human resources, news feed, winter safety messages, discussion group for construction projects, photo sharing • Rhode Island – employee recruitment • Virginia – intern recruitment, to fill summer jobs, diversity leadership program • Washington – human resources
  • 30. Professional networking • LinkedIn.com® allows you to find communities of professionals who share a common experience, passion, interest, affiliation or goal.
  • 31. Ethnic social networking sites • The emergence of niche social networking sites may arise from our need to build a community with people we do not personally know, but who we feel affiliated with. • Marketers and human resource recruiters are tapping into these sites.
  • 32. Virtual education and training • Online tutorials • Live labs • Breakout rooms - ability to assign individuals to rooms for small group collaboration • Hand-raising for verbal questions • Question manager for written questions or threaded discussion by topic • Live video • Handouts
  • 33. Virtual meetings • A low-cost alternative to real-time video conferencing. • Used with a simultaneous audio conference call over regular telephone lines or using chat. • Ability to centrally control the simultaneous presentation of text, graphics, images, and video on every participant’s screen from one location.
  • 34. Webinars
  • 35. Wikis • A wiki is a Web page whose content can be edited by its visitors. • Examples include Wikipedia, Wiktionary and Wikitravel.
  • 36. Social bookmarking • Social bookmarking is a method for Internet users to store, organize, search, manage, and share bookmarks of Web pages on the Internet. • Bookmarks are tagged/labeled so they can be sorted by topic. • Social bookmarking enables professional groups, agencies, work units or teams to save bookmarks to the same site. This can be a tremendous time saver for groups looking for similar information. • Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.
  • 37. Social bookmarking – the salt shortage http://delicious.com/Maverick2008
  • 38. Surveying and polling • SurveyMonkey.com • freeonlinesurveys.com • eSurveysPro.com • polldaddy.com™ • questionpro.com • freesurveysonline.com • coolsurveys.com • surveypopups.com
  • 39. Podcasting • Podcasting is a way of publishing audio and video broadcasts via the Internet. • Podcasts are feeds that contain digital audio and video files, such as MP3, MP4 or M4V files. • A podcast feed reader is needed to view or listen to the feeds. • Once you subscribe to a podcast, you can either listen/watch it on your computer or transfer it to a portable MP3/video player, such as an iPod.
  • 40. Podcasting
  • 41. Streaming multimedia • With streaming media, a Web user does not have to wait to download a large file before seeing the video or hearing the sound. • Instead, the media is sent in a continuous stream and is played as it arrives. • The user needs a player, which is a special program that uncompresses and sends video data to the display and audio data to speakers.
  • 42. Streaming media
  • 43. Business applications • Once again the equations that determine the way we work and live are being rewritten. • How can you use these utilities: – As individual employees. – As teams and work units. – As a department. – As a customer.