Email & Your Youth Sports Org.Sean Rose - Vice President, MarketingWednesday, May 15, 13
Session OverviewPart 1: MotivationPart 2: Mechanics & TimingPart 3: AnalyticsPart 4: MobileJoin us on Twitter | Like us on...
Your Organization TodayWhen thinking about email marketing today...Inconsistent - No set schedule.Last Minute - We don’t p...
What Your Org. Can BeIn the future...Organized, set schedule.Automate as much as possible in advance.Members engaged and i...
Demosphere KnowsYouth Sports!1,200+ customers.22+ years of experience.7+ years of experiencepersonally.Wednesday, May 15, 13
Email Is Important91% of consumers check email at least once a day.ExactTargetWednesday, May 15, 13
MotivationWhat’s the point? Why are we doing this?Wednesday, May 15, 13
MotivationWhat do you want them to do?What action do you want them to take?Wednesday, May 15, 13
MotivationWho is getting this? What’s in it for them?Wednesday, May 15, 13
Delivery VehicleHow are you sending this message?Multiple providers in the marketplace...Constant ContactMailChimpVertical...
MechanicsFrom Name - Include Your OrganizationFrom Address - Something Easy To IdentifyTo: Customize to IndividualWednesda...
Subject LinesKeep under 50 characters ... 35 if you can.Make it actionable.NOT ALL CAPS.Symbols?Wednesday, May 15, 13
Pre-Header and HeaderEasy-to-identify, engaging header (150px height max)Quick Summary for Mobile folks.Link to open in br...
LayoutVertical (not horizontal), 2 column max.Clear calls to action.Body Copy - 14px | Title Copy - 22px minimum.Use bulle...
ContentSummarize Your Content (not entire articles)Vary Your ContentPhotosQuotesLinksVideos (?)Wednesday, May 15, 13
TimingWhen to send?NOT on Monday morning.Some studies have shown weekend mornings to beeffective.Think to yourself - when ...
ScheduleHow often to send?Is this a newsletter? A specific message?Wednesday, May 15, 13
AnalyticsWhat’s the next step?Register?Get informed?Share with others?How do you deepen your relationship?Wednesday, May 1...
AnalyticsHow will you measure success?Clicks?New Registrants?Newsletter Growth?Website Page Impressions?Time spent on site...
Mobile42% of emails are opened on a mobile device. (Litmus - Jan. ’13)70% delete emails that don’t look good on mobile.Onl...
Responsive DesignSome providers offer templates that auto-adjust based on device.Mailchimp leads the way right now.Custom-...
OverallEmail is evolving.Make sure people are receiving, reading, andtaking action on your message.Wednesday, May 15, 13
Wrap UpQuestions? support@demosphere.comSubscribe to the Demosphere Blog for...Industry NewsProduct FeaturesBest Practices...
Sean Rosesrose@demosphere.comWednesday, May 15, 13
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Youth Sports Email Marketing | Demosphere

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Email Marketing is incredibly important for youth sports organizations. In this Maximize Demosphere webinar, we share important tips and tactics to help your organization take full advantage of all email communication.


For more information on Demosphere and our comprehensive web-based administrative tools for youth sports organizations, visit our website at http://www.demosphere.com.

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Transcript of "Youth Sports Email Marketing | Demosphere"

  1. 1. Email & Your Youth Sports Org.Sean Rose - Vice President, MarketingWednesday, May 15, 13
  2. 2. Session OverviewPart 1: MotivationPart 2: Mechanics & TimingPart 3: AnalyticsPart 4: MobileJoin us on Twitter | Like us on FacebookWednesday, May 15, 13
  3. 3. Your Organization TodayWhen thinking about email marketing today...Inconsistent - No set schedule.Last Minute - We don’t plan ahead.Unprofessional - Messages not reflective oforganization.Wednesday, May 15, 13
  4. 4. What Your Org. Can BeIn the future...Organized, set schedule.Automate as much as possible in advance.Members engaged and interacting withmessages.Wednesday, May 15, 13
  5. 5. Demosphere KnowsYouth Sports!1,200+ customers.22+ years of experience.7+ years of experiencepersonally.Wednesday, May 15, 13
  6. 6. Email Is Important91% of consumers check email at least once a day.ExactTargetWednesday, May 15, 13
  7. 7. MotivationWhat’s the point? Why are we doing this?Wednesday, May 15, 13
  8. 8. MotivationWhat do you want them to do?What action do you want them to take?Wednesday, May 15, 13
  9. 9. MotivationWho is getting this? What’s in it for them?Wednesday, May 15, 13
  10. 10. Delivery VehicleHow are you sending this message?Multiple providers in the marketplace...Constant ContactMailChimpVertical ResponseAWeberAll adhere to Can-SPAM policies.Wednesday, May 15, 13
  11. 11. MechanicsFrom Name - Include Your OrganizationFrom Address - Something Easy To IdentifyTo: Customize to IndividualWednesday, May 15, 13
  12. 12. Subject LinesKeep under 50 characters ... 35 if you can.Make it actionable.NOT ALL CAPS.Symbols?Wednesday, May 15, 13
  13. 13. Pre-Header and HeaderEasy-to-identify, engaging header (150px height max)Quick Summary for Mobile folks.Link to open in browserWednesday, May 15, 13
  14. 14. LayoutVertical (not horizontal), 2 column max.Clear calls to action.Body Copy - 14px | Title Copy - 22px minimum.Use bullet points (as appropriate), bold type,standard fonts.Easy to share socially.Wednesday, May 15, 13
  15. 15. ContentSummarize Your Content (not entire articles)Vary Your ContentPhotosQuotesLinksVideos (?)Wednesday, May 15, 13
  16. 16. TimingWhen to send?NOT on Monday morning.Some studies have shown weekend mornings to beeffective.Think to yourself - when are you most receptive totaking action on an email?Test!Wednesday, May 15, 13
  17. 17. ScheduleHow often to send?Is this a newsletter? A specific message?Wednesday, May 15, 13
  18. 18. AnalyticsWhat’s the next step?Register?Get informed?Share with others?How do you deepen your relationship?Wednesday, May 15, 13
  19. 19. AnalyticsHow will you measure success?Clicks?New Registrants?Newsletter Growth?Website Page Impressions?Time spent on site?Boil down to 3-5.Wednesday, May 15, 13
  20. 20. Mobile42% of emails are opened on a mobile device. (Litmus - Jan. ’13)70% delete emails that don’t look good on mobile.Only 7% read it.61% of smartphone users send/receive email daily.Make sure the message formats well!One column design, easy to click buttons & text.Wednesday, May 15, 13
  21. 21. Responsive DesignSome providers offer templates that auto-adjust based on device.Mailchimp leads the way right now.Custom-build your own template.Wednesday, May 15, 13
  22. 22. OverallEmail is evolving.Make sure people are receiving, reading, andtaking action on your message.Wednesday, May 15, 13
  23. 23. Wrap UpQuestions? support@demosphere.comSubscribe to the Demosphere Blog for...Industry NewsProduct FeaturesBest Practices... and more!Wednesday, May 15, 13
  24. 24. Sean Rosesrose@demosphere.comWednesday, May 15, 13

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