Website First Impressions & Fall Prep | Demosphere

First Impressions & Fall Prep Sean Rose - Vice President, MarketingWednesday, August 1, 12

Session Overview Part 1: Why Is This Important? Part 2: Must Haves! Part 3: Prepping Like The Best Part 4: Set Cruise Control Part 5: How Demosphere Can Help Join us on Twitter | Like us on FacebookWednesday, August 1, 12

Turning this...Wednesday, August 1, 12

...into this.Wednesday, August 1, 12

Your Site Today People come to your website and they... can’t ﬁnd what they came for. have no interest in working with you. are confused about who YOU are. aren’t convinced.Wednesday, August 1, 12

What Your Site Can Be People come to your website and they... can immediately identify the content they want. want to sponsor your site to reach your audience. are comfortable with you and your organization. Register. Donate. Interact.Wednesday, August 1, 12

Demosphere Knows Websites Over 1,100+ websites hosted. 21+ years of experience Personally 6 years of experienceWednesday, August 1, 12

Potential Stakeholders NEW visitors EXISTING members New/Existing partners Your local community Many more...Wednesday, August 1, 12

Your Homepage Must Answer These Questions What does your organization DO? What can people DO on the site? What is the PURPOSE of the site?Wednesday, August 1, 12

Wednesday, August 1, 12

People are Hunters People are looking for a speciﬁc answer. List out the questions a visitor might ask. Answer/lead them properly on your home page. Keep paragraph text to a minimum until they are on a page that converts them from hunter to info gatherer. Make it easy to get back to the home page. They may want to hunt again ... but only if it’s easy.Wednesday, August 1, 12

Fast Hunting! 2/10 of a second to form a first impression. 2.6 seconds for eyes to land on area that most influences first impression. ~20 seconds per site. 6.5 seconds --> Logo 6.4 seconds --> Main navigation 6 seconds --> Social media links 5.9 seconds --> Main image 5.6 seconds --> Written content Missouri University S&T StudyWednesday, August 1, 12

2. Content ‘Must Haves’ Be ENGAGING ... not boring. Avoid generic / out of date text. Be meaningful Straightforward headlines Lists Clearly deﬁned sections Short paragraphsWednesday, August 1, 12

Meaningful Elements Navigation 5-6 items. Footer navigation? Options via supplementary links Search Box Contact Info - More than 1 way Call to actionWednesday, August 1, 12

Further... About Page Why is your background relevant? Be personal. Why should I trust you? Earn trust Contact/ratings/testimonialsWednesday, August 1, 12

The Overall Goal Register. Sell. Other? Get users DEEPER into your site.Wednesday, August 1, 12

Help Prove My Hypothesis - Club Communication ChannelsWednesday, August 1, 12

3. The Most Important Time of YearWednesday, August 1, 12

Who/WhatWednesday, August 1, 12

Collaborative Effort Input needed from... Executive Director President Secretary Treasurer Program Director(s) Director of Coaching Does this list look familiar?Wednesday, August 1, 12

Critical ContentWednesday, August 1, 12

New Member InfoWednesday, August 1, 12

Readily AvailableWednesday, August 1, 12

Other Types of InvolvementWednesday, August 1, 12

Links Don’t assume - TEST! Click on each one! Dangers of “click here”Wednesday, August 1, 12

Analyze Is data being collected? Navigation Path Bounce Rate Exit PageWednesday, August 1, 12

4: Cruise ControlWednesday, August 1, 12

Content Calendar Review Last Year’s Events/Activities Add/Change/RemoveWednesday, August 1, 12

Map Out When Items Should Be PostedWednesday, August 1, 12

Social Media: What’s Your Plan?Wednesday, August 1, 12

Set GoalsWednesday, August 1, 12

5. Demosphere Can Help Professional website design Easy-to-update interface Conﬁdence to compete Peace of mind ~38% of ECNL clubsWednesday, August 1, 12

Bonuses Recommendations & Best Practices based on 21+ years of experience Best-in-class Support + Learning Tools Positioned on the cutting edge.Wednesday, August 1, 12

Investment $500/$1,000 Design Fee $1,800/yr ($450/quarter)Wednesday, August 1, 12

What Next? Get buy in from your organization. Spend 5% of your time (1 hr out of 20). Find a schedule that works for you. Surface / Deep cleaning What are others doing?Wednesday, August 1, 12

Sean Rose srose@demosphere.comWednesday, August 1, 12

Website First Impressions & Fall Prep | Demosphere

by Demosphere International, Inc. on Aug 02, 2012

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