Transitioning from In Person to Online Registration - Maximize Demosphere


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In this Maximize Demosphere session, we discuss the process of transitioning from an in-person or offline registration system to an online web-based system. Best practices are listed and discussed to provide the best process for your users moving forward.

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Transitioning from In Person to Online Registration - Maximize Demosphere

  1. 1. Registration Transitioning from In-Person to Online Sean Rose - Marketing Director January 18, 2011Wednesday, January 18, 12
  2. 2. Session Overview Part 1: Preparation - The Basics Part 2: Providing a Comfortable Process Part 3: Remove the Paper Join us on Twitter Like us on FacebookWednesday, January 18, 12
  3. 3. The Basics Setup Online Registration Process Due diligence! Consider all factors before jumping in Have 100% ready before considering transitionWednesday, January 18, 12
  4. 4. Registration Timeline 1. Realistic timeline to implement online systemWednesday, January 18, 12
  5. 5. Registration Timeline 2. Transition Timeline Use your knowledge of the organization Implementation & Transition are not the same!Wednesday, January 18, 12
  6. 6. Comfortable Process Cannot Change Overnight Tell people why! Even if solution is best, not all will believe you without some reasoning.Wednesday, January 18, 12
  7. 7. Comfortable Process Advertise Update existing form to mention online process Have signs at in-person sessions Contact users separately re: new system Email? Postcard? Through specific team?Wednesday, January 18, 12
  8. 8. Comfortable Process After first season, charge more at in-person sessions. (Online Discount probably sounds better) Gradually reduce number of in-person sessions offered. 5 to 3, 3 to 1, etc.Wednesday, January 18, 12
  9. 9. Comfortable Process After second season, only offer in-person registration during specific walk-in hours at your organization’s office. In these situations, allow registrants to use a dedicated computer at the office. Remind them of time savings if done at home!Wednesday, January 18, 12
  10. 10. Common Objection “Our parents don’t have computers at home.” Friend’s House, Library, Comm. Center, etc.Wednesday, January 18, 12
  11. 11. Continue Momentum Future Seasons Don’t mention the in-person option. Eliminate completely?Wednesday, January 18, 12
  12. 12. Track Metrics Set goals and track metrics. What percentage should register online? What percentage should pay online vs. via check? Seasonally / AnnuallyWednesday, January 18, 12
  13. 13. Wrap Up Questions? Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, January 18, 12
  14. 14. Sean Rose srose@demosphere.comWednesday, January 18, 12